Sunday, February 21, 2021

Orlando launches first tourism ad campaign since pandemic

Tourism officials in Orlando are launching their first full-scale marketing campaign since the pandemic, and it's aimed at tourists located within driving distance in the southeast U.S.

The campaign, called "The Wonder Remains," includes TV ads, YouTube videos, digital ads, social media ads, e-newsletters and website content.

"It's critical that we connect with audiences that are currently making travel plans to ensure our share of the market and showcase the innovative safety measures implemented throughout Orlando," said Casandra Matej , president and CEO of Visit Orlando.

Publisher: Florida Politics - Campaigns & Elections. Lobbying & Government.
Date: 2021-02-12T12:28:07 00:00
Twitter: @Fla_Pol
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Many things are taking place:

Kicking off Ohio Senate race, Jane Timken launches TV ad campaign | The Blade
Publisher: The Blade
Twitter: @toledonews
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New TV ad campaign urges Senator Ron Johnson to stop blocking relief checks for Wisconsin

Opportunity Wisconsin today launched a $1 million statewide TV ad campaign calling on Senator Ron Johnson to stop blocking relief checks for Wisconsin families as part of COVID relief legislation being considered by the Senate.

The ads will blanket most of the state for the next several weeks leading up to an expected vote in March on the American Rescue Plan. The ad campaign kicks off Opportunity Wisconsin's 2021 work holding Senator Johnson accountable and urging him to support legislation that will help Wisconsin families.

Publisher: The Milwaukee Independent
Date: 2021-02-20T05:01:40-06:00
Twitter: @mkeind
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Holocaust, Hitler jokes in far-right campaign ad cause rift in alliance | The Times of Israel

In the ad, Lapid then agrees to demands from Arab lawmakers in the fictional chat, including canceling the right of return, which allows diaspora Jews to emigrate to Israel, and for establishing a "Hamas Recognition Day."

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"The video that was released tonight without our knowledge is a serious matter… the Holocaust is out of bounds. Period," he said.

It also sparked a spat between Smotrich and Bennett, who were faction partners in the last Knesset.

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Twitter: @timesofisrael
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Other things to check out:

Biden nominees Becerra, Gupta targeted by conservative groups with high-dollar ad campaign | Fox

A handful of conservative groups are aiming to block the confirmation of two of President Biden's most controversial nominees , using an ad campaign targeting lawmakers , their staff and their constituents. 

Judicial Crisis Network (JCN) and Heritage Action for America are set to spend well over $1 million on ads excoriating Vanita Gupta and Xavier Becerra as too far left to be confirmed by the Senate. Politico first reported on the effort. 

Publisher: Fox News
Date: 2021-02-18
Twitter: @foxnews
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Infrastructure Campaign to Launch Ad Push

A coalition that is pushing state lawmakers to include infrastructure projects in the coming state budget are set to launch an ad campaign on Monday to propel the issue forward. 

The ad effort is being launched by Rebuild NY Now and will highlight road and bridge projects that have languished for years. At the crux of the argument is the potential create jobs with the investment amid a recession induced by the COVID-19 pandemic. 

"If Albany wants to bring our economy back, lawmakers need to invest in infrastructure," the ad states. "Local road and bridges are essential and will create thousands of good jobs at the time we need them the most."

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Date: HTML5 Flash
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Czech Republic to spend 50 million crowns on vaccination ad campaign
Date: https://www.facebook.com/expats.cz/
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The Ford Mach-E Versus Everything Ad Campaign

A few days ago, Ford released a very interesting and fun campaign to advertise the Mach-E, its electric take on the Mustang. In it, the company pits the vehicle against a variety of non-automotive things, not just for fun, but to take advantage of search engine trends.

In a series of five videos, Ford pits its vehicle against gravity, rocket science, a pit crew, lightning, and even the widely misunderstood science of DNA. It sounds silly, but each video does do a good job of making the comparison relevant to the car.

Publisher: CleanTechnica
Date: 2021-02-17T12:40:26 00:00
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