Thursday, February 11, 2021

How to Balance Attracting New Customers and Retaining Loyal Ones

Overview: In today's competitive landscape, brands can't miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path to purchase.

While every brand strives to attract new customers and raise brand awareness in their respective industry, marketers can't forgo opportunities to make past shoppers into repeat buyers. Given that, as a general rule, 80% of business comes from 20% of customers, encouraging repeat business presents a major sales opportunity.

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Publisher: MarTech Series
Date: 2021-02-11T15:30:55 05:30
Twitter: @MarTechSeries
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Other things to check out:

St. Charles deli customers pay for others so no one goes hungry

ST. CHARLES, Mo. – Fifty-nine receipts are hanging on a brick wall inside Ruma’s Deli in St. Charles. Each receipt represents a pre-paid meal that’s ready to be made for anyone in need.

A sign hanging on the wall next to the receipts inside Ruma’s Deli says, “If you are hungry or know someone who is hungry and has no money, these tickets have been paid in advance, grab a ticket & eat! God bless our community! Thank you to those that can.”

Publisher: FOX 2
Date: 2021-02-11T03:33:14 00:00
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Amazon Working On Project To Let Customers Enjoy Services Using 'Digital Currency'

The yet-to-be-developed product will allow customers to enjoy a gamut of Amazon services including Prime Video.

"This product will enable customers to convert their cash into digital currency using which customers can enjoy online services including shopping for goods and/or services like Prime Video," as per Amazon's job posting.

The second listing said that "owning end to end payment experience" for Amazon's Brazilian customers was also on the plate.

Twitter: @Yahoo
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IHOPping mad: Long-forgotten charges come back to bite eatery's customers

AUGUSTA, Ga. (WRDW/WAGT) - Like a bad case of indigestion, meals already eaten are leading to unforeseen consequences for IHOP customers whose cards were charged months after the fact — and just when they least expected it.

Take local resident Jay Williams, one of several angry customers who contacted News 12. He gets bonuses for his job, and instead of going to a paycheck, they go on a refillable debit card that he uses for purchases.

Publisher: https://www.wrdw.com
Twitter: @WRDW_WAGT
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While you're here, how about this:

CDW 4Q20: Coronavirus Made The Company, Customers Stronger

CDW and its customer base have not only recovered from the impact of the COVID-19 coronavirus pandemic , but in fact seem to have thrived from it.

That recovery is a big part of the solution provider’s growth in its fiscal 2020 fourth quarter, and the full fiscal year, company executives said Tuesday during its quarterly financial analyst conference call.

The year 2020 was an extraordinary year, said CDW CEO Christine Leahy (pictured) during her opening remarks on the conference call.

Publisher: CRN
Date: February 11 2021 12:06 AM EST
Author: Joseph F Kovar
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Inxeption Capital will Provide Strategic Funding for Customers

"In the past, securing capital has been a lengthy and frustrating process," said Swaroop Rai , Inxeption's President of Financial Services. "We want to quickly and easily deliver the liquidity our merchants need to grow their business at a low cost and on flexible terms."

Inxeption's new merchant cash advance program combines the company's unique understanding of its ecommerce and logistics partners' products, businesses, and transactional behavior to customize highly competitive merchant financing offers. Funds are accessible in less than a week and can be used for expanding operations, purchasing equipment, growing inventory, or other business purposes.

Twitter: @Yahoo
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How to Run an Efficient Inbound Call Center to Keep Your Customers Happy Long-Term (Without All

I worked the same customer support job for a year when my manager threw new (complicated) software into the mix. My boss brought it on to improve our customer experience, but in reality, it just made my job harder.

While my peers and I could still handle most of our calls on our original system, some customer interactions now required both.

The original system was intuitive and easy. The second system was antiquated and sloooow. Plus, we never really got the training we needed to use it. So naturally, I dreaded whenever a customer called and I had to use both systems.

Publisher: Business 2 Community
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Customers across the Carolinas report seeing COVID-19 surcharges from some businesses | WCBD News

CHARLOTTE, N.C. (FOX 46 CHARLOTTE)- Customers across the Carolinas have been surprised to find that some businesses are charging extra fees for COVID-19.

Some of those fees we found were at restaurants and even dentist offices and customers in both North and South Carolina have complained about being charged a COVID surcharge, but it’s really not being reported a lot.

Publisher: WCBD News 2
Date: 2021-02-11T13:13:53 00:00
Author: Robin Kanady
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