Wednesday, February 24, 2021

eCommerce IT Platform Shippo Raises $45 Million | PYMNTS.com

Shippo , the eCommerce IT platform, has raised $45 million in new funding, according to a company blog , now being valued at $495 million.

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Shippo calls 2020 a "year of massive growth" for the company and says that during that time, it was able to double the total shipping spend on its platform and add three times the amount of growth compared to other companies.

The blog goes on to say that Shippo has been dealing with a "remarkably offline problem" in shipping even as most of the world's business moves more toward eCommerce. Shipping, the blog says, has been faced with a number of steps — physically packing boxes, finding shipping providers and completing last-mile delivery, usually by people in the real world — all of which are done in an offline-first manner.

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Date: 2021-02-24T07:27:33-05:00
Twitter: @PYMNTS.com
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Not to change the topic here:

10 SEO Tips for Podcasts | Practical Ecommerce

Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million people — listen to at least one podcast per month according to Edison Research. But podcasts are often poorly optimized for search engines.

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1. Obsess over the message, not the equipment. The value of a podcast’s content is paramount. Absent value, it doesn't matter if the recording is on a $1,000 microphone. Spend time honing the content. Everything else is secondary.

Publisher: Practical Ecommerce
Date: 2021-02-23T14:42:44 00:00
Twitter: @practicalecomm
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Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized Listing Pages

Solution uses a self-training ranking engine to dynamically transform static, one-size-fits-all listing pages into fully individualized experiences

Dynamic Yield has found – by working with global leading retailers for nearly a decade – that about 80% of users go through PLPs before making their final purchase. While crucial to determining what items a user sees and ultimately buys, most listings displayed remain static, with merchandisers arranging the page based on educated guesses in hopes of driving higher conversions.

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Publisher: MarTech Series
Date: 2021-02-23T20:24:53 05:30
Twitter: @MarTechSeries
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Remarkety Offers New Pay-As-You-Go eCommerce SMS/MMS with a Dollar-for-Dollar Match for up to

Beyond enabling companies to rise above the noise of the inbox with relevant, timely texts, Remarkety eCommerce SMS gives businesses even more visibility into consumer behavior across channels and devices. One example is how it extends abandoned cart recovery across a customer's different devices.

With the Remarkety SMS Marketing platform, eCommerce companies have virtually limitless options to forge stronger connections with customers and bolster their bottom line, including:

Publisher: Valdosta Daily Times
Twitter: @TheVDT
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Were you following this:

E-Commerce Tips: 7 Things to Know Before Launching an Online Store - Influencive

Nowadays, launching an online store is so easy. There’s no need to start writing codes from scratch as the process of launching one has become so seamless with the introduction of several eCommerce platforms such as Wix, Shopify, BigCommerce, etc.

However, it's one thing to design and launch a site… and it's another to generate endless traffic and sales from your online store. To achieve success when selling on these platforms, there are still a few things that you need to know — all of which will be highlighted in this article.

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Publisher: Influencive
Date: 2021-02-23T15:00:42-08:00
Author: https www facebook com kristel staci 3
Twitter: @influencive
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Macy’s Brick & Mortar Sales -35%, Digital +21%. Walmart Online +69%, US Ecommerce +32%.

Macy's, when it reported earnings this morning, confirmed its own brick-and-mortar meltdown, and it showed the benefits of Macy's decision years ago to go after ecommerce in a serious way, knowing that its brick-and-mortar stores – despite what it was telling the public – were on the slow way out, attested to by its countless and ongoing store closures. The Pandemic accelerated that trend by a quantum leap. But it's messy and tough, and Macy's is losing the edge in its digital sales growth.

Publisher: Wolf Street
Date: 2021-02-23T23:10:09 00:00
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eCommerce Shopping Gets Personal [Infographic] - Business 2 Community

Today’s shoppers has choices online and it is up to the companies behind the products to serve the personalized eCommerce needs in the modern marketplace. While shopping, 71 percent of consumers were frustrated that their experience was impersonal. But scaling customization to a large scale is challenging. Product Configurators may be the solution.

Between 2015-2018, the desire for customized products grew by 2.4 times. It seems like customization is the way to go. Breaking it down, there are four approaches to customization.

Publisher: Business 2 Community
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Talkable Launches Loyalty Program for eCommerce Brands | MarTech Cube

Talkable, the leading referral program provider powering over 250 eCommerce brands, like ColourPop Cosmetics, James Allen , Crate and Kids, Kipling, is launching a Loyalty Program to help brands analyze behavioral data and improve ROI.

“COVID has changed customer behaviors across many different industries. We’ve seen that consumers have become less loyal, more skeptical,” says Summer Lindman , Talkable CEO. “Brands need to catch up with this post-COVID reality and leverage loyalty programs to be more flexible and proactive. We feel that now is the best time for Talkable to apply its 10-years of experience in eCommerce enablement and apply our technology in order to build customizable loyalty

Publisher: MarTech Cube
Date: 2021-02-24T00:04:07 00:00
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