As the COVID-19 pandemic spread worldwide in early 2020 and hampered brick-and-mortar businesses, online social retail emerged as a refreshing breakthrough.
Social commerce blends ecommerce and social media best practices as an exciting, lucrative evolution in retail marketing.
We look at global social commerce trends, China’s roaring social ecommerce market and what U.S. retailers can learn from successful market leaders.
Quite a lot has been going on:
Webinar to help businesses create and grow an ecommerce website | SierraSun.com
The Truckee Chamber of Commerce has partnered with the Tahoe Chamber to offer the business community the opportunity to participate in their next Level UP Webinar: Taking Your Business Online – Are You Ready? on Feb. 17 from 1 to 2:30 p.m. Facilitated by Lani Lott, President of L. L. Consulting, this webinar will help business owners create a successful ecommerce site, utilize different platforms, and manage and grow online sales.
SoftBank-Backed eCommerce Firm Files For IPO | PYMNTS.com
South Korean eCommerce giant Coupang filed its eagerly-anticipated initial public offering (IPO) with the Security and Exchange Commission (SEC) on Friday (Feb. 12).
After double-digit growth for the past five years, the company has a valuation of roughly $30 billion. Total revenue escalated to $11.97 billion for the year ended Dec. 31, up from $6.27 billion in 2019. The company's annual losses topped $900 million in 2018 and $700 billion in 2019. Net loss narrowed to $474.9 million in the period ended Dec. 31.
TikTok e-commerce is coming for hyper-engaged Gen Z | Vogue Business
TikTok is exploring new e-commerce features to monetise viral content, ramping up competition with Facebook and Youtube. Marketers might be reticent, but consumers and influencers are receptive.
TikTok challenges sent brands from Gucci to JW Anderson viral in 2020. Now, fashion may be able to better integrate their products and ads on the video-sharing app in 2021, as the company rolls out new e-commerce and advertising capabilities.
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TikTok's popularity has surged thanks to its content-based algorithm, which is perfectly tailored to users' interests, rather than just content from people they follow. This means anyone can go viral and gives the platform a democratic, unfiltered edge over others. According to Kantar's recent Media Reactions survey of global marketers, TikTok advertising investment is set to rise strongly in 2021, with 66 per cent of global marketers planning to increase spend.
Other things to check out:
Storfund set to offer US$1bn to eCommerce SMEs
LONDON , Feb. 10, 2021 /PRNewswire/ -- Founded in 2018, Storfund is a technology driven global eCommerce funding enterprise. Storfund announced today it has raised $36.5 million of capital through the Private Debt team of Swiss bank Union Bancaire Privée (UBP) and private investors. This fresh investment will be used to expand Storfund's global operations and help marketplace merchants access working capital and unlock liquidity.
How to Optimize Your Conversion Funnel to Increase eCommerce Sales - Business 2 Community
Who doesn't want their eCommerce website to be driving a massive amount of traffic on their website where people are constantly filling up their carts? Well, it either isn't happening at all, or you aren't satisfied with the results considering the efforts you put in.
Did you know that there are about 12 – 24 million eCommerce sites across the world? Well, if it's any consolation for you, only less than 1 million of these sites are able to sell more than $1,000/year. That means that most entrepreneurs aren't doing it right.
Future Of Grocery, eCommerce, Short-Term Lending | PYMNTS.com
eCommerce Growth In 2020 Explained - Today's Ecommerce
Ecommerce has seen explosive progress lately. International eCommerce gross sales topped 3.5 trillion US {dollars} in 2020.
As just lately as a decade in the past, customers have been cautious of handing over their card particulars when shopping for services and products on-line.
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Because the web turns into an integral a part of commerce, the adoption of eCommerce is sure to proceed rising.
Happening on Twitter
The Seven Social Sins are: Wealth without work. Pleasure without conscience. Knowledge without character. Commerce… https://t.co/oxQ7iVoGgm DrTonyLeachon Fri Feb 12 18:07:25 +0000 2021
"Any clothing item made of 49% polyester with a $1,340 price tag is a commerce crime." That's Louis Vuitton's newl… https://t.co/jHPeLfoOIv Medium (from San Francisco, CA, US) Sat Feb 13 03:06:44 +0000 2021
Some ~personal~ news 👀 Today we enter into a new era of ✨social commerce✨ @shop Pay, the fastest and *most* secu… https://t.co/8QZJcbPf0Q Shopify (from Everywhere) Tue Feb 09 14:04:00 +0000 2021
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