Two types of companies are emerging: digital disruptors and those being digitally disrupted. Now, as digital product becomes the epicenter of the digital business, new research reveals how companies like Ford, Match, and Care.com are using product analytics to place their digital bets.
SAN FRANCISCO, Feb. 17, 2021 (GLOBE NEWSWIRE) -- Amplitude, the operating system for digital business, today unveiled sponsored research conducted by Harvard Business Review Analytic Services that reveals product analytics is the number one measurement for digital customer experiences.
And here's another article:
Oribi raises $15.5 million to challenge Google Analytics with no-code marketing insights |
Through the Oribi platform, marketers can analyze all their online sales and conversions by integrating with any website or marketing channel. And this, according to founder and CEO Iris Shoor, is the No. 1 problem that Oribi solves — correctly measuring marketing channels and activities. "Today, it's almost impossible to tell how much revenue each marketing channel drives and how different channels and activities work together," Shoor told VentureBeat.
Insights could include things like what percentage of visitors to the pricing page choose a specific plan, or it may spotlight a new referrer that has sent a lot of traffic in the past week, or what the top marketing channel is out of Google and Facebook. This is all presented in a clear layout, designed to highlight the most important insights from a company's key metrics.
Encompass Health to present webcast on predictive analytics
BIRMINGHAM, Ala. , Feb. 17, 2021 /PRNewswire/ -- Encompass Health Corp. (NYSE: EHC ) today announced it will host a webcast to discuss the Company's innovative use of predictive analytics on Wednesday, March 10, 2021 at 1 p.m. CT .
Director Workforce Analytics | eFinancialCareers
And here's another article:
Macy's Names SVP, Enterprise Data & Analytics | RIS News
Xingchu Liu, the former president of BlackLocus, an innovative subsidiary within The Home Depot, has joined the Macy's team.
Liu has been appointed Macy's, Inc.'s senior vice president, enterprise data & analytics, responsible for building and leading the company's enterprise data & analytics team. The team will focus on analytics governance, data management and activation. It will set the standard across the enterprise, partnering closely with business units to support analytics execution and drive efficiency and improved decision making throughout the business.
TigerGraph raises $105 million to grow its big data analytics platform | VentureBeat
TigerGraph , a Redwood City, California-based startup developing graph database tools, today announced that it's raised $105 million in series C funding. The company says it'll put the proceeds toward product R&D, including the forthcoming TigerGraph Cloud on Google Cloud Platform, as well as expanded multiregional support on Amazon Web Services and Azure.
Markets and Markets anticipates the graph database market will reach $2.4 billion by 2023 from $821.8 million in 2018, and analysts at Gartner expect that enterprise graph processing and graph databases will grow 100% annually through 2022, facilitating decision-making in 30% of organizations by 2023. Graph databases and graph-oriented databases leverage graph structures for semantic queries, with nodes, edges, and properties that store and represent data.
Outlook on the Marketing Analytics Software Global Market to 2026 - Industry Analysis and
DUBLIN , Feb. 17, 2021 /PRNewswire/ -- The "Global Marketing Analytics Software Market By Application, By Deployment Type, By Organization Size, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026" report has been added to ResearchAndMarkets.com's offering.
Use analytics to make better decisions in 2021 – Produce Blue Book
Many produce companies have embraced—or at least acknowledged the importance of—using analytics and data to make business decisions.
In 2021, the industry is no longer a handshake and gut feeling business anymore, although we're hopeful handshakes and face-to-face meetings return this year.
What does it look like when a produce company invests in predictive analytics, and how do they provide the return on investment?
I talked with Garland Perkins, senior manager of insights and innovation for Oppy, before the end of 2020 about how her job has changed as the industry has realized the importance of harnessing big data.
Happening on Twitter
NEW: @MicroStrategy is assembling a #bitcoin and blockchain data analytics team, according to new job listings on L… https://t.co/P1nLalAxyz CoinDesk (from New York, USA) Fri Feb 12 19:33:10 +0000 2021
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