Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales.
Even before the pandemic, the traditional model of manufacturers selling to wholesalers who then sold to retailers was faltering.
It used to be taboo for manufacturers to compete with retailers that sold their products. But in the last 20 years ecommerce has chipped away at retailers’ dominance. So many chains have declared bankruptcy or reduced the number of stores, brands now see no downside to either opening their own brick-and-mortar stores or selling directly to consumers online.
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3 Ecommerce Experience Trends to Watch in 2021 - Multichannel Merchant
If 2020 was the year of ecommerce growth , 2021 will be the year of the ecommerce experience evolution. Customers will increasingly dictate how, when and where they want to shop, and retailers need to pivot fast to offer them more channels and more convenient choices.
Brands that win in ecommerce can significantly lower customer acquisition costs while increasing speed to market, customer responsiveness, business innovation and sales.
Ecommerce helped retail in 2020 as consumers adopted online shopping
Ecommerce doesn't seem to be going away anytime soon—and online shopping will likely have lasting impacts on the overall retail sector, helping boost digital payments along the way.
GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting
The new extensions, combined with a vast library of WordPress plugins and themes, give web designers and developers greater flexibility and infinite possibility to create fully featured and customized WooCommerce stores for their clients. The extensions increase the value of GoDaddy’s WooCommerce plugins from $3,000 to nearly $6,000 worth of premium extensions -available for free for GoDaddy’s Managed WordPress Ecommerce customers.
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Haptik announces launch of Buzzo: Voice Assistant for eCommerce
NEW YORK , Feb. 25, 2021 /PRNewswire/ -- Jio Haptik Technologies Limited, a subsidiary of Reliance Jio Platforms, today announced the launch of its new product Buzzo, an AI-powered voice assistant to improve the digital shopping experience. With Buzzo, Haptik brings the simplicity of an in-store assisted experience to apps and websites, navigating through the variety of product choices using a voice enabled interface.
In the post pandemic era, according to Forrester Research , e-commerce sales have grown by 20% in the US and digital is now the default way of shopping for most millennials . However, searching through long product catalogs and finding the most suitable products continues to remain a cumbersome experience.
PowerBuy Awarded US Patent 10,929,873 for Their Group Buying and Social Ecommerce Gamification
IRVINE, Calif. , Feb. 24, 2021 /PRNewswire/ -- On Feb. 23, 2021 , the US Patent and Trademark Office issued US Patent 10,929,873 to PowerBuy for their group buying and social eCommerce gamification concept. The issued patent, based on the original application filed in March 2016 will help protect and solidify the group buying and social eCommerce gamification concept in the US.
PowerBuy, a SCaaS (Social Commerce as a Service) venture is continuing to lead the charge in group buying and eCommerce gamification in the US, similar to Pinduoduo in China .
Unified ID 2.0, ecommerce Shopper Experience: Thursday's daily brief
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
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As you'll see a little further down, the digital ad space may be headed toward several different standards for universal identifiers, and that is creating disruption — in the adtech space, and therefore for advertisers and marketers.
Switzerland rises to top of global eCommerce table -
For the first time, Switzerland leads the UNCTAD B2C eCommerce Index, just ahead of the Netherlands. In 2019, 97% of the Swiss population used the internet. The only non-European economies among the top 10 are Singapore, ranked fourth, and Hong Kong (China) in the 10th position.
The index scores 152 nations on their readiness for online shopping, worth an estimated $4.4 trillion globally in 2018, up 7% from the previous year.
Countries are scored on access to secure internet servers, reliability of postal services and infrastructure, and the portion of their population that uses the internet and has an account with a financial institution or a provider of mobile money services.
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