Snack food brands are launching fun and funny campaigns across social media and other digital channels, pivoting to a multichannel strategy from traditional advertising and in-person sales. And, once snack brands have gained the attention of consumers, the dynamic ecommerce platforms and landing pages make it easy for shoppers to find and purchase their products online.
Digital Media Solutions ® (DMS) helps brands flourish by offering calculated engagement, deploying a robust database of consumer intelligence to develop scalable and reliable digital performance marketing campaigns that engage consumers and grow businesses
Quite a lot has been going on:
Building a product mindset in the ecommerce business - Latest Digital Transformation Trends |
The retail industry has undergone an incredible digital transformation over the last decade. Fostering a product mindset is a key aspect of this transformation. A product mindset keeps the guest at the center, is ever-evolving and continuously improving. It's all about creating value with the least amount of resources therefore resulting in a higher return on investment.
The responsibility of a product owner is not just creating software, but creating solutions and solving real problems. A product owner is responsible for generating business and contributing to the top-line: directly in case of product organizations and by assisting core business in case of other industries (including e-commerce).
Marketing and ECommerce Coordinator job with Soko | 156291
The Marketing & eCommerce Coordinator will have an active role in growing the brand awareness and eCommerce business for SOKO via shopsoko.com. As the Marketing & eCommerce Coordinator, you will support our customer acquisition programs, brand awareness initiatives, and the sales goals of shopsoko.com. This position requires a person with proactive problem solving, decision-making skills, and the initiative to work independently in a detail-oriented environment.
Peavey Mart Selects Kibo to Enhance Their Omnichannel eCommerce Experience
With Kibo, Peavey Mart will be able to unify data and product information that will power their site and connect them to 90 store locations across the country. Previously, Peavey Mart relied on on-premise commerce technology that limited their ability to create seamless customer experiences and made it difficult to keep up with real-time inventory demands.
Jest Sidloski, Peavey Industries VP of Marketing, Customer Experience and eCommerce, is passionate about this project's potential and ultimate success. "We are committed to providing a strong, responsive eCommerce site for ourselves, but more importantly for our customers. We aim to present a new site that is sleek and dependable, assuring our customers their online shopping experience will be a positive one, each and every time they visit.
And here's another article:
Ecommerce Forecast to Top 50% of all China Retail Sales in 2021 - Retail TouchPoints
New research from eMarketer predicts that 52.1% of retail sales in China will come from ecommerce in 2021. If the forecast bears out, this will be a major milestone for online commerce, marking the first time that digital sales will account for a majority of all retail sales in any country worldwide. It will also represent a big jump compared to 2020, when ecommerce accounted for 44.8% of the country's total.
"China has long led the world in aggregate ecommerce sales figures and ecommerce's share of total retail," said Ethan Cramer-Flood, Senior Forecasting Writer at eMarketer's Insider Intelligence in an analysis of the findings . "However, as recently as 2018, that share was only 29.2% , which is relatively close to what ecommerce's share will be in South Korea and the UK this year.
Tech in Asia - Connecting Asia's startup ecosystem
‘Headless’ e-commerce platform Fabric raises $43M – TechCrunch
Fabric , a startup powering e-commerce for companies like GNC and ABC Carpet and Home, has raised $43 million in Series A funding.
The announcement comes less than four months after Fabric announced its $9.5 million seed round . CEO Faisal Masud said Fabric hadn’t intended to raise more funding so quickly, but given its growth and investor interest, the startup’s leadership team had to ask, “Do we delay the growth or do we just go now?”
In global historic first, ecommerce in China will account for more than 50% of retail sales -
This year, China will take a step in its digital transformation that once may have seemed almost unthinkable. We forecast that 52.1% of the country's retail sales will come from ecommerce in 2021, up from 44.8% a year prior. That means that for the first time anywhere, a majority of retail sales for an entire country will transact online.
To put this further into perspective, China's ecommerce success is unmatched worldwide. The country with the next-highest rate of ecommerce as a share of total retail sales is South Korea, which we project will transact 28.9% of its sales online this year. In the US, that figure will be just 15.0%, and the average among Western European countries will be 12.8%.
Happening on Twitter
#IlsOntAccéléré 🚀 Engager une transition numérique pour pérenniser son activité, c'est le retour d'expérience que n… https://t.co/WJ052Wt5ev AmazonNewsFR (from France) Thu Feb 11 08:00:00 +0000 2021
E-commerce negotiations: Members finalise "clean text" on unsolicited commercial messages #Ecommerce… https://t.co/4SnsSVex8G wto (from Geneva, Switzerland) Wed Feb 10 15:56:02 +0000 2021
A flurry of tech and ecommerce listings have taken Europe's market for IPO to its best start to the year since 2015… https://t.co/yuHzpNYXS7 FinancialTimes (from London / New York / Hong Kong) Fri Feb 12 10:30:03 +0000 2021
No comments:
Post a Comment