Friday, February 12, 2021

How to Make Your Customers Love You

February is par excellence the month of love. It is a fact that this holiday is a phenomenon that crosses borders (and hearts) and a great opportunity for brands to “make love” to their customers, and why not, find new loves.

However, it is very important to note that, as we move towards a period of economic reactivation in Mexico, and in the world in general, the digital context and electronic commerce become more relevant for micro and small companies as the measures of social distancing. In fact, seven out of 10 Mexican entrepreneurs believe that the country's MSMEs will adopt more digital tools as a result of the pandemic.

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Publisher: Entrepreneur
Date: 2021-02-12T17:45:00Z
Author: Arturo Lee
Twitter: @Entrepreneur
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Quite a lot has been going on:

Customer Service When It's Raining

The customer service you provide when it's raining should be at least as good as the customer service you provide when it's sunny.  

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Unfortunately, many organizations differ dramatically in the treatment they offer in stressed vs. unstressed scenarios. And it's here that cynicism can grow quickly: when customers and employees see you inconsistently deliver on your principles. (Just as bad, if a first-timer happens to catch your company on a bad [stressed] day, their  only experience with you may be negative. In other words, they'll experience a defect rate of 100 percent!) 

Publisher: Forbes
Date: 2021-02-12
Author: Micah Solomon
Twitter: @forbes
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Customer Interaction Center Connects Customers With Supplies > U.S.

Day, night, weekend or holiday, Defense Logistics Agency customers are only about seven seconds away from speaking to a representative who can answer supply questions that range from an order's delivery status to equipment availability. No voice-activated responses. No frustrating prompts or holds.

''The Customer Interaction Center is one of DLA's hidden gems. A lot of what the team does goes unnoticed because they do it so well. Supporting customers is their priority, and they take it seriously,'' said Andy Monday, director of DLA Logistics Operation's Customer Support Division.

Publisher: U.S. DEPARTMENT OF DEFENSE
Twitter: @DeptofDefense
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5 Ways to Make Customers Fall in Love with Your Loyalty Program – SmarterCX

Now more than ever, brands are shifting their strategies to focus on retaining and engaging existing customers. In today’s world, smart brands build emotional connections with customers, cultivate brand advocates, and create communities to enable growth.

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Here are some ideas from industry-leading brands on how to make your customers fall in love with your loyalty program in 2021.

Publisher: SmarterCX
Twitter: @smartercx
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This may worth something:

Three Solutions to Gain Customers' Love — on Valentine's Day and Beyond | Chain Store Age

As Valentine's Day approaches, here are a few suggestions for winning the hearts of your shoppers – through technology.

To gain the love of your customers, show your love and concern for them by deploying technologies that streamline and automate the type of intensive sanitization that is required to eliminate the COVID-19 virus from the store environment.

Retailers currently obtaining shopper admiration for these efforts include Hudson's Bay, which has installed touch-free CleanSlate UV Sanitizers that use medical-grade UV rays to sanitize objects such as cell phones, wallets, keys and bank cards, at key store entry and exit points. And home goods retailer Boll & Branch is using sanitizing UV lighting technology from Healthe Inc. to fight COVID-19 at select stores.

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Publisher: Chain Store Age
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North County Entrepreneurs Connect Businesses and Customers with New App - Times of San Diego

Just two years ago, North County resident Maggie Slater said she realized local businesses needed better ways to connect to nearby residents. When COVID-19 made its way to California in early 2020, she realized the need was greater than ever.

"We connected with dozens of small businesses to find out what their immediate struggles were一 one was very obvious 一 and to strategize on how we could help them," Slater said. "We knew that we had wanted to create something that would be a win-win for both parties — a collaborative community where everyone wins, even amidst a global pandemic."

Publisher: Times of San Diego
Date: 2021-02-12T17:07:37 00:00
Twitter: @TimesofSanDiego
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U.K. Regulator Slaps O2 With £10.5 Million Fine For Overcharging Customers

LONDON, ENGLAND - DECEMBER 06: The company logo is reflected in a mobile phone screen as shoppers ... [+] walk past a branch of the o2 mobile network store on December 06, 2018 in London, England. The mobile network had severe technical issues which resulted in millions of customers left without data access on their devices for over 24 hours.

"O2 had initially identified issues with its billing processes in 2011, but efforts to address these problems were not successful and customers continued to be overcharged," Ofcom notes.

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Publisher: Forbes
Date: 2021-02-12
Author: Carly Page
Twitter: @forbes
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Elementor to Roll Out Significant Pricing Hike for New Customers – WordPress Tavern

Earlier this week, Elementor announced a significant pricing hike coming in March 2021 for new customers:

The most radical change is coming to the Expert plan, which previously offered 1,000 sites for $199/year. The plan has been pared back to support 25 sites. Users who need support for 1,000 websites will need to purchase the Agency plan at $999/year, a 400% increase on the price for what was previously offered under the Expert plan.

Publisher: WordPress Tavern
Date: 2021-02-12T04:58:16 00:00
Twitter: @wptavern
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