Saturday, February 13, 2021

Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings - MacRumors

With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.

Only a PC can power scientists and gamers alike. #GoPC — Intel (@intel) February 10, 2021

An ad from last week highlighted by 9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.

Publisher: MacRumors
Twitter: @macrumors
Reference: (Read more) Visit Source



In case you are keeping track:

CBS All Access Ad Awareness Campaign Reminds Apple TV Owners About Its Rebrand to Paramount+ Next

The rebrand will be accompanied by new titles from other ViacomCBS-owned channels including Paramount, CBS, MTV, and BET.

The new Paramount+ app will not be available on the second and third-generation ‌‌Apple TV‌‌ models, but it will be watchable on the fourth and fifth-generation ‌‌Apple TV‌‌ models. It will also be available on iPhone and iPad , which means third-generation ‌Apple TV‌ owners will at least be able to AirPlay it to their older set-top box.

Publisher: MacRumors
Twitter: @macrumors
Reference: (Read more) Visit Source



Orlando seeking tourists with first ad campaign since pandemic crippled industry | TheHill

Orlando, Fla., is seeking to attract tourists with its first ad campaign since the coronavirus pandemic crippled the tourism industry.

Visit Orlando, a trade association that represents more than 1,100 companies across the city's tourism industry, launched " The Wonder Remains" on Tuesday . The campaign is aimed at getting residents across the Southeast part of the country to travel to the city in the spring and summer.

The campaign is the first time since the pandemic hit in March that Visit Orlando has run television advertising promoting travel to the city, as well as advertising aimed at reaching consumers outside of Florida, the association said.

Publisher: TheHill
Date: 2021-02-11T13:35:40-05:00
Author: Jordan Williams
Reference: (Read more) Visit Source



CT Innovations launches ad campaign to highlight state's bioscience sector | Hartford Business

With a website, digital ads and social media postings, the campaign highlights recent expansions and blockbuster funding rounds by state companies including Sema4 and Arvinas.

Marketing efforts are centered around the WhereScienceLives.org website, which features images of peak fall foliage and a frosty glass of beer as part of the pitch for the state.

Stay connected! Every business day, HBJ Today will be delivered to your inbox by noon. It provides a daily update of the area's most important business news.

Publisher: Hartford Business Journal
Twitter: @HartfordBiz
Reference: (Read more) Visit Source



This may worth something:

Visit Orlando launches $2.2M ad campaign to lure tourists from the South - Orlando Sentinel

For the first time since the coronavirus pandemic crippled Central Florida's tourism industry, Visit Orlando has launched a full-scale advertising campaign outside of Florida to help bring back tourists.

With $2.2 million in advertising, Visit Orlando's "Wonder Remains" campaign includes buying TV, social media and digital ads targeting nine Southern states, including Texas, Georgia and the Carolinas.

The advertisements will air from February until March with the possibility of extending longer based on how successful the campaign is, said Visit Orlando CEO Cassandra Matej, whose first day on the job was Feb. 1.

Publisher: orlandosentinel.com
Date: AF5DF015CBF22FE3881D47FDCBCE4F02
Author: Gabrielle Russon
Twitter: @orlandosentinel
Reference: (Read more) Visit Source



Naomi Osaka Just Gave Nike Inspiration for the Next Great Ad Campaign

The woman with a powerful stroke on the tennis court that can sting like a bee has let a butterfly float free, offering the tennis world one more reason to adore three-time grand slam champion Naomi Osaka . Known for one of the better backhands among tennis players , Osaka displayed a gentle forehand in dealing with an unexpected visitor at the Australian Open on Friday.

In the process, she won social media for the day with a moment screaming for a Nike commercial after she encountered a butterfly and declined to just shoo it.

Publisher: Sportscasting | Pure Sports
Date: 2021-02-12T19:24:23 00:00
Reference: (Read more) Visit Source



Oyo's ad campaign featuring Neena Gupta goes viral

An OYO internal study has found that women were the key decision-makers when it came to booking a getaway, holiday, or vacation. In eight of ten cases, women drove the conversation and took the final decision around travel

Publisher: mint
Date: 2021-02-11T12:46:10 05:30
Author: Saumya Tewari
Twitter: @mint
Reference: (Read more) Visit Source



Pendleton brewery sues Anheuser-Busch over national ad campaign | Business | lagrandeobserver.com

Barhyte Specialty Foods' subsidiary Suzie's Brewery Co. in Pendleton filed a lawsuit on Feb. 2 in U.S. District Court against Anheuser-Busch alleging the company's advertising campaign for a new hard seltzer product was misleading and harmed Barhyte's brand, Suzie's Organic Hard Seltzer.

"Using the bully-pulpit its massive national advertising budget allows, Anheuser-Busch has premiered a new false and misleading advertising campaign aimed at convincing health-conscious drinkers that its new organic hard seltzer is a unique, one-of-a-kind product," Suzie's Brewery's complaint states. "To be clear, it is not."

Publisher: The Observer
Author: ANTONIO SIERRA East Oregonian
Twitter: @lagrandenews
Reference: (Read more) Visit Source



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