Friday, February 26, 2021

How Does AI in Retail Marketing and eCommerce Work?

AI was just a philosophical concept until the late 20th century when researchers introduced methodologies to make it real. AI has been around in retail marketing, mostly to reduce the tedious work of remembering all the finances. Traditional shops used to maintain a list of loyal customers too.

Shops were on their way to going digital long before the pandemic, but the sudden shift to online buying and increased digital transactions caught many by surprise. The physical retail stores experienced most of the trauma. The pandemic disrupted the supply chains from all over the world. To cope up with the changes, many are resorting to e-commerce solutions. Brands that started in brick-and-mortar are coming up with innovative automation solutions , both in the physical and virtual

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Publisher: AiThority
Date: 2021-02-26T07:48:54 00:00
Twitter: @aithority
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Other things to check out:

Tomlinson's Feed: Fresh and Relevant after 75 Years | Practical Ecommerce

Tomlinson’s Feed is a family-owned retail business with 16 brick-and-mortar locations in Central Texas. The company is 75 years old with a fourth-generation owner-operator. Amid the pandemic and the onslaught of online behemoths, can such a business transition to 2021 consumers?

I asked that to Kate Knecht, the owner-operator. She told me, “We soft-launched our ecommerce site in late December 2018. We spent 2019 operationally ironing things out. Then came 2020. It was March 12 or 13, overnight our ecommerce business quadrupled. It was a challenge, but we met it.”

Publisher: Practical Ecommerce
Date: 2021-02-26T15:11:18 00:00
Twitter: @practicalecomm
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Taiwan to impose new taxes on ecommerce – MNE Tax

Offshore e-commerce suppliers that sell cross-border electronic services to individuals in the Republic of China (Taiwan) and have annual sales of more than NT $480,000 (US $17,224) must apply for tax registration in the R.O.C., according to a new announcement.

The tax bureau, an arm of the Ministry of Finance, explained that in the post-pandemic era, the demand for electronic services has been growing quickly. It listed the sharp rise in activities such as remote working, virtual learning, online social networking and ordering/delivering platforms.

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Publisher: MNE Tax
Date: 2021-02-26T16:12:33-05:00
Twitter: @MNETax
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Haptik Announces Launch of Buzzo: Voice Assistant for eCommerce

In the post pandemic era, according to Forrester Research, e-commerce sales have grown by 20% in the US and digital is now the default way of shopping for most millennials. However, searching through long product catalogs and finding the most suitable products continues to remain a cumbersome experience.

Buzzo uses Haptik’s cutting edge NLU combined with product meta data such as filters, reviews, pricing, tags, etc. to understand a user’s requirements spoken in colloquial language and provide recommendations similar to an in store sales agent. The AI assistant also knows how to nudge relevant upsells & cross sells and add multiple items to cart in a single voice command, leading to a much faster overall checkout process.

Publisher: MarTech Series
Date: 2021-02-26T13:40:41 05:30
Twitter: @MarTechSeries
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This may worth something:

Oro Unveils OroCommerce 4.2, Showing Future of B2B eCommerce

WEST HOLLYWOOD, Calif. , Feb. 26, 2021 /PRNewswire/ -- Oro Inc. today announced the release of OroCommerce 4.2, the latest version of its flagship eCommerce platform. As the only open-source eCommerce solution purpose-built for B2B companies, OroCommerce was named a major player in the 2020 IDC MarketScape for B2B Digital Platforms, and among the top 15 players in Gartner's 2020 Magic Quadrant report for digital commerce.

Content editing and previewing gets a big upgrade in the new release, with customers able to maintain multiple websites under a single OroCommerce instance and preview changes for specific store sites. The new preview function also offers localized and personalized websites aimed at customer groups by geography or individual consumers.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Oro Inc
Twitter: @PRNewswire
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Douglas Q1 E-commerce Sales Soar 74.3% – WWD
Publisher: WWD
Date: 2021-02-26 07:41:33
Author: Jennifer Weil
Twitter: @wwd
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Small Wyoming businesses get leg up with new, CARES funded ecommerce marketplace | Kiowa County

(The Center Square) - Wyoming small businesses have another outlet for goods thanks to a new e-commerce marketplace developed by the Wyoming Small Business Development Center (SBDC).

Called  shopwyoming.com , the platform is open to any Wyoming retailer who is a client of the Wyoming SBDC Network.

Wyoming SBDC developed the online marketplace in response to the changing landscape of commerce in the wake of COVID-19. If a business doesn't have a web presence, then this is a way for them to get one, said Jill Kline, state director for Wyoming SBDC.

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'Shoppertainment' is the next frontier of ecommerce in Europe - Netimperative

A majority (70%) of surveyed consumers expressed interest in "Shoppertainment" and almost half of those surveyed have increased their consumption of shoppertainment content as a result of COVID-19.

The findings of the study suggest that consumers are open to experiment with new ways of online shopping since the outbreak of COVID-19. Two thirds of surveyed consumers have been buying more online. With regards to shoppertainment specifically, 70% of surveyed consumers expressed interest in this new form of online shopping. The enthusiasm has continued throughout the pandemic.

Publisher: Netimperative
Date: 2021-02-26T10:33:43 00:00
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