Facebook is continuing its very public defense of personalized advertising with a new ad campaign called "Good Ideas Deserve to be Found."
The company says the campaign is meant to "help people understand how the personalized ads they see help them discover new things they love, and support businesses in their community." It will appear on TV, radio and digital platforms starting Thursday.
Facebook executives said the initiative is meant to support small businesses that are struggling during the pandemic.
Quite a lot has been going on:
$52M ad campaign to promote vaccines: 'It's up to you' | TheHill
A nonprofit media organization on Thursday unveiled a $52 million ad campaign to promote the safety of coronavirus vaccines in what the group called "one of the largest public education efforts in U.S. history."
The Ad Council said in a statement that the campaign, titled "It's Up to You," will run on television, radio, websites and social media in an effort to answer questions people may have on the safety and efficacy of vaccines.
The group said the massive push includes participation from more than 300 major brands, media companies, community-based faith leaders, medical experts and "other trusted messengers."
'It's up to you' ad campaign encourages hesitant Americans to get coronavirus vaccine - The
That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled Thursday across TV and digital video, social media and audio platforms like Pandora and Spotify. It also will include messaging tailored toward Black and Hispanic communities, where studies have found a lack of trust about the coronavirus vaccines and their long-term effects.
The campaign — the first concerted effort urging Americans to get vaccinated against the novel coronavirus — will further encourage those skeptical of the vaccines to visit a new website, getvaccineanswers.org , for the latest information on the safety and availability of vaccines.
Ad campaign aims to convince Americans to get COVID-19 vaccines | News | Harvard T.H.
The Ad Council and the COVID Collaborative have unveiled a new public service ad campaign aimed at building trust among Americans who may be hesitant about getting vaccinated against COVID-19 .
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The $52 million ad campaign was announced in November by the Ad Council, a nonprofit advertising group, and the COVID Collaborative, a coalition of experts in health, education, and the economy. Harvard T.H. Chan School of Public Health Dean Michelle Williams is a co-founder of the COVID Collaborative. Other Harvard Chan School experts involved in the group include Howard Koh , Harvey V.
In case you are keeping track:
Ad campaign launches to build public trust in COVID-19 shots - ABC News
NEW YORK -- A public service ad campaign unveiled Thursday aims to convince Americans to get vaccinated against COVID-19, telling them "It's Up to You."
"Our goal is to move them from being hesitant to being confident" in vaccines, said Lisa Sherman, the Ad Council's president.
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The new campaign was funded by $52 million in donations — supplemented with donated labor and resources, said Sherman. The advertising industry-backed group calls it one of the largest public education efforts in U.S. history. It's famous for many iconic public service campaigns that include "The Toughest Job You'll Ever Love" campaign for the Peace Corps.
New ad campaign knocks MBTA service cuts
BOSTON — As the Baker administration continues its push to scale back MBTA services in the face of significantly reduced ridership, a union-backed coalition has launched an ad blitz to highlight the negative impact of the strategy on low-income residents and communities of color.
The coalition, Public Transit Public Good, argues that service cuts should be pulled back given a massive infusion of federal aid to transit authorities, and the likelihood that more aid is coming from Washington in another developing relief bill.
Ad Council promoting coronavirus vaccination with $500 million 'It's Up to You' ad
The Ad Council on Thursday revealed a $500 million campaign titled "It's Up to You," aimed at promoting coronavirus vaccines.
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One video ad that rolled out on Thursday addresses the uncertainty some Americans may feel towards the vaccine, "You might be asking yourself, 'Should I get it?'"
The ad ends by showing two people hugging at an airport and a little girl celebrating her birthday. "Because getting back to the moments we missed start with getting informed," the narrator says. Viewers are then promoted to visit GetVaccineAnswers.org
Douglas Elliman Debuts New Ad Campaign; Powerhouse Brokerage Enlists Celebrity and Influencer
"With this new ad campaign, we celebrate our belief that everyone's vision of luxury is entirely their own," said Scott Durkin , President and Chief Operating Officer of Douglas Elliman. "It is our job to turn that vision into reality and connect our clients with the place they want to call home no matter what that may be."
Encompassing the firm's new branding, logo and tagline " The Next Move is Yours ," which debuted last spring, each advertisement underscores Douglas Elliman's commitment to finding every customer their personal, unique sense of home.
Happening on Twitter
Facebook didn't make this ad because they care about small business. Facebook made this ad because they want to pro… https://t.co/6rz0mfnO6q DuckDuckGo Thu Feb 25 21:19:27 +0000 2021
Pero bueno... ¿y este juegazo que hemos probado con @vegetta777 y @WillyrexYT ?? BuenÃsimas todas las habilidades… https://t.co/9x1SEWaBLO xFaRgAnx (from Andorra la Vieja, Andorra) Fri Feb 26 19:13:31 +0000 2021
Oggi ho partecipato all'inaugurazione dell'anno accademico dell'Università @SapienzaRoma, con gratitudine alla Magn… https://t.co/PddzoB5AgA elenabonetti (from Mantova) Thu Feb 25 19:22:44 +0000 2021
Sono onorata di essere stata chiamata a svolgere il ruolo di Viceministra delle Infrastrutture e dei Trasporti e vo… https://t.co/EaXM68ryXP TeresaBellanova Wed Feb 24 20:09:14 +0000 2021
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