Monday, April 26, 2021

DNC ad campaign puts Biden’s face on his administration’s early victories - Wisconsin Examiner

With an eye toward the milestone of President Joe Biden's first 100 days in office on April 30, the Democratic National Committee began ramping up an ad campaign on Monday touting the administration's track record out of the starting gate.

A billboard greeted northbound drivers approaching Milwaukee's airport on Interstate 94 this morning with Biden's face, proclaiming (in all caps) that "America is back on track!" and boasting "Vaccines in arms. Checks in hands. More jobs."

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Publisher: Wisconsin Examiner
Date: 2021-04-26T13:07:09 00:00
Twitter: @WIExaminer
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CarParts.com Partners with 2021 Daytona 500 Champion Michael McDowell for National Ad Campaign

TORRANCE, Calif. , April 26, 2021 /PRNewswire/ -- Today, CarParts.com, Inc. (NASDAQ: PRTS) ("CarParts.com") announced the launch of a national ad campaign featuring Daytona 500 champion Michael McDowell . Continuing its mission to simplify the auto parts shopping experience and help drivers get back on the road, CarParts.com aims to connect with consumers through inspirational and entertaining content, leaning into McDowell's story of perseverance as well as his quirky personality.

Twitter: @Yahoo
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UK Government Targets Under 50s in Latest Covid-19 Vaccination Ad

Almost two-thirds of the U.K. have received their first dose of the Covid-19 vaccine , and now the government is encouraging citizens under 50 to get vaccinated in its latest ad campaign.

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Date: 2021-04-26T11:30:20-04:00
Twitter: @adweek
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Director Beatty Tips Hat to Montana Values, Filing Taxes in New Ad Campaign - EIN Presswire

The Montana Department of Revenue is launching a new digital campaign reminding new residents, including anyone who is working remotely from the state or who moved to the state during the pandemic, to file a Montana income tax return.

Director Brendan Beatty, who also operates his family ranch, gives new neighbors a primer on Montana values: We leave gates how we find them, wave to the people we meet on our country roads, and are good neighbors.

Beatty then reminds new residents to file a Montana income tax return if they worked in Montana in the last year, and if they earned any income, including by teleworking.

Publisher: EIN News
Date: 2021-04-26T13:24:48 0000
Author: EIN News
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Government launches new ad campaign encouraging under-50s to get vaccinated | The Independent

The government is launching a new advertising campaign urging people under 50 years old to get vaccinated against Covid-19 .

Television adverts will begin from Monday showcasing health workers involved in the vaccination programme – as well as those who have already been jabbed.

It comes as the programme moves into the next phase, with 33.5 million people having received their first dose of the vaccine – over 63 per cent of the UK population.

Publisher: The Independent
Date: 2021-04-25T21:04:45.000Z
Author: Jon Stone
Twitter: @Independent
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New York City Tourism Gets a Boost With New Ad Campaign

The record tourist year of 2019 resulted in a 72 billion-dollar economic injection for New York City businesses, and now, political leaders are trying to bring back those heady times with a advertising and public relations campaign.

As the hotel and restaurant industry begins to recover, there are questions about Covid-19's impact and what the future has in store. Mayor Bill de Blasio announced a $30 million tourism marketing blitz beginning in  June. This will be the city's largest-ever campaign to recharge the moribund industry, which at one time employed 400,000 workers and injected billions into the local economy.

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Publisher: Metropolitan Airport News
Date: 2021-04-23T18:06:01 00:00
Author: https www facebook com metroairportnews
Twitter: @nyairportnews
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Actionable Facebook Ads Strategies for Your Budget | The Web Writer Spotlight (@writerspotlight)
Publisher: The Web Writer Spotlight | @writerspotlight
Twitter: @writerspotlight
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Decatur youth featured in ad debuting during Oscars - al.com

LyBrand, a Muscular Dystrophy Association national ambassador, and his parents Jordan and Josh LyBrand will be featured in a new Verizon ad campaign airing on the Academy Awards tonight, according to a MDA press release. The 93rd Academy Awards, aka the Oscars, airs 7 p.m. on ABC.

The ad shines a spotlight on how, through the Verizon network, Ethan was able to stay connected through virtual MDA Summer Camp programming when the organization produced camp online throughout the pandemic, including this summer.

Publisher: al
Date: 2021-04-25T13:55:35.690Z
Author: mwake
Twitter: @aldotcom
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Digital Advertisers Need to Pivot | Practical Ecommerce

“It’s all about pivoting. Privacy changes…have been happening for a long time. As an industry, we have always pivoted. Right now, there are a lot of changes happening at once. It is getting a lot of press. People are stressing. But it’s all about adapting to the changes. And, if anything, it’s our opinion [at Tinuiti] that you’re going to come out stronger by adapting to what consumers want and building that trust,” Emery said.

Whether they know it or not, many advertisers — including companies in omnichannel retail, ecommerce, or wholesale — have become dependent on so-called third-party data for ad targeting and ad success.

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Publisher: Practical Ecommerce
Date: 2021-04-26T09:00:12 00:00
Twitter: @practicalecomm
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Apple hit with German antitrust complaint | TheHill

The German Advertising Federation filed an antitrust complaint on Monday against Apple over the tech giant's rollout of its App Tracking Transparency feature.

The ZAW, the advertising federation, filed the complaint with a German competition regulator, arguing Apple is abusing its market power and violating antitrust law through the launch of its antitracking feature, according to the federation's press release .

Apple is expected to launch its new feature through an operating system update this week. The feature will require apps to gain users' permission before tracking them across the web, limiting the reach of targeted ads.

Publisher: TheHill
Date: 2021-04-26T10:50:58-04:00
Author: Rebecca Klar
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