Tuesday, April 27, 2021

NYC mayoral candidate Scott Stringer unveils first TV ad - New York Daily News

Comptroller Scott Stringer launched a $1 million advertising campaign Tuesday to set himself apart in the crowded Democratic race for mayor.

Stringer strikes a mostly positive tone in the 30-second spot. But he gets in a couple of subtle digs at frontrunner Andrew Yang, who he suggests is a lightweight with few real ties to the city.

"He's not a celebrity. He doesn't govern by tweet or by TikTok," the narrator intones in a ding at the social media-friendly Yang.

Publisher: nydailynews.com
Date: 02916AAC0DA8B068EFE01D721E03ED7E
Author: Dave Goldiner
Twitter: @nydailynews
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LVCVA launches 'Vegas You' ad campaign to remind visitors Vegas is open

he Las Vegas Convention and Visitors Authority (LVCVA) has launched a new ad campaign, 'Vegas You'. The aim of it is to let everyone know that Las Vegas has reopened and is ready to welcome visitors back.

The first ad from the new campaign, The Dance, launched on Monday, April 26 reports Travel PR News .

The Dance features a couple dressing up and dancing around a variety of Las Vegas attractions, including The Cosmopolitan of Las Vegas and The Venetian on the Strip and downtown’s Circa, as a narrator towards the end of the video says “Let out the Vegas in you”, then the city’s new tagline 'What happens here, only happens here' appears over an image of fireworks above the Las Vegas skyline, reports the Las Vegas Review-Journal . 

Twitter: @yogonetlatam
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'Vegas You' campaign says Las Vegas is ready to welcome back visitors | Las Vegas Review-Journal

The Las Vegas Convention and Visitors Authority’s new campaign, “Vegas You,” will appear on a variety of network, cable and digital channels and aims to remind visitors of the unique offerings available here. The campaign comes as the city continues to lift or relax operating restrictions.

“The new Vegas You campaign reminds travelers that Las Vegas is open, ready and excited to welcome them,” Kate Wik, LVCVA’s chief marketing officer, said in a Monday news release. “The Dance, the first ad from the new campaign, evokes the feeling of freedom that has become synonymous with the Vegas experience.”

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Publisher: Las Vegas Review-Journal
Date: 2021-04-26T19:43:51 00:00
Twitter: @reviewjournal
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Ad campaign encourages those with disabilities to be vaccinated

MILWAUKEE - Independence First Disability Services is making it easier for you to get your vaccine.

"My name is Odell Robinson. You may remember me from the restaurant my wife and I ran in Shorewood. A year ago today, I lost my wife due to COVID." 

Odell Robinson is one of the few people chosen to be a part of Independence First’s promotional campaign, encouraging people with disabilities to get their vaccine. 

Publisher: FOX6 News Milwaukee | Wisconsin & Local Milwaukee News WITI
Date: 2021-04-26
Author: Brhett Vickery
Twitter: @fox6now
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In new TV ads, Impossible Foods calls its plant-based burger "meat." Can it do that?

Get your twice-weekly fix of features, commentary, and insight from the frontlines of American food.

The commercial opens with a close-up of a grill: raw pink burger patties sizzling in their fat, some draped with waxy layers of melting American cheese. A spatula flips a fresh slider, and its tender side hits the hot surface in a crackle of grease. 

Publisher: The Counter
Date: 2021-04-27T10:01:00 00:00
Twitter: @thecounter
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American Express touts card membership with 1st global campaign since 2018 | Marketing Dive

American Express's global ad campaign, which launches in the U.S., U.K. and Japan, is notable for its creative approach, interactive features and use of the latest viewership tracking technologies to personalize its messaging. Its series of 15-second spots takes a humorous approach to highlight member benefits such as its 24/7 Personal Assistance service that helps with special requests for dining, travel and other services, its Plan It feature for customized payment plans and fraud

The company also seeks to drive a direct response from mobile consumers with QR codes in video ads that can be paused. The interactive feature can transform the awareness that it generates with its cross-platform videos into a follow-up activity that helps to identify consumers that are most likely to apply for an American Express card.

Publisher: Marketing Dive
Date: 2021-04-27
Author: Robert Williams
Twitter: @marketingdive
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BE Exclusive: Kia India's new ad campaign features 'Movement That Inspires', Marketing &

Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer

Publisher: ETBrandEquity.com
Date: Tue 27 Apr 2021 12:46:00 0530
Author: www ETBrandEquity com
Twitter: @http://twitter.com/ETBrandEquity
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CarParts.com Partners with 2021 Daytona 500 Champion Michael McDowell for National Ad Campaign
Author: Speedway Digest Staff
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Daytona 500 winner Michael McDowell in new commercial - NBC Sports

But the Front Row Motorsports driver rarely has hunted for the spotlight and the accompanying opportunities to embrace fame.

"I'm not out hustling trying to get on TV shows and movies," McDowell told NBC Sports in a recent interview. "But I also understand the business of it. And we have an incredible opportunity right now to gain traction and build momentum with our partners and add that value that will last a long time. I'm not trying to get too famous too quickly, but I'm also trying to do what I can to add that value for myself and our team."

Publisher: NASCAR Talk | NBC Sports
Date: 2021-04-26T14:00:16 00:00
Twitter: @NASCARTalkNBC
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Domino's brings back 80s era villain in new ad campaign, Crash Bandicoot game | TechSpot

The campaign was a success, ultimately leading to the creation of two video games based on the character including Yo! Noid , a 2D action platformer from Capcom that launched on the Nintendo Entertainment System in 1990.

The Noid has made plenty of appearances in pop culture over the years and even appeared in a Facebook game back in 2011 that rewarded winners with free pizza, but he hasn't been used by Domino's marketing in quite some time… until now.

Publisher: TechSpot
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