Today's brands have started turning the spotlight away from themselves, and toward their loyal customers, employees and brand fans, letting the content those groups create fuel more and more of their marketing activities.
User-generated content (UGC) has been established as some of the most engaging content out there. People like it because it comes from real people, it's authentic, it's more relatable than polished branded content, the list goes on.
5 Practical Tips For Small Businesses Making the First Steps Toward Ecommerce
Compared to a brick-and-mortar store, the extent and scope of the reach your business can achieve via ecommerce is truly unparalleled. When your products/services are situated within a physical location, your reach is largely limited to those customers who can conveniently access your store either by foot or some form of transport.
Affordability is another significant factor. Establishing and maintaining an e-commerce venture is considerably cheaper than the responsibilities associated with a brick-and-mortar store. Ultimately, selling your products/services within a physical location requires significant investments which are ongoing and expensive. The costs associated with rent, electricity, heating and cleaning can quickly begin to build up and consume a large percentage of the profits that you earn.
Evaluate Your eCommerce Options with HubSpot - Business 2 Community
Last year, Americans spent a whopping $79.17 billion on eCommerce goods . That accounts for 14% of total retail sales, up from 11% in 2019.
The pandemic played a significant role in this growth, but as the world returns to some resemblance of "normal," people are still shopping online! If you're concerned only giant retailers can grab a piece of this pie, don't be. Smaller online businesses can capitalize, too, especially ones using HubSpot for their CMS.
Digitally native brands weathered the storm, grew ecommerce sales by 40% in 2020 - Insider
For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected.
Last year, their direct-to-consumer (D2C) ecommerce sales rose by 40.0%, an upward revision from our earlier estimate of 24.3% growth.
Some brands—particularly those discretionary in nature—increased their sales but only slightly. For example, personal styling service Stitch Fix grew its sales by 8.5% in its fiscal year ending on July 31, 2020. Mattress brand Casper also underperformed, growing D2C sales by just 3.6% for the year ending on December 31, 2020.
Perfect Checkout is a new ecommerce solution for better stores
The inevitable decline in physical brick-and-mortar store shopping due to the pandemic has led to an increase in digital online stores . People all over the world are now forced to procure all their needs from thousands of web stores fighting for their attention. If you're one of those people trying to get in on the action and open your own online store, there are challenges ahead. However, Perfect Checkout is here to make the process as easy and versatile as possible.
The creator of this emerging platform has been working to find a comprehensive solution to offer the FinTech world for 8 years. James Rowland envisioned a tool that would help small to medium-sized independent retailers set up shop online. The difference, he believes, is that Perfect eliminates the limitations of big services like WooCommerce and Shopify.
Using a Smartphone for Stellar Product Photos | Practical Ecommerce
Let's face it. Manufacturer-supplied photos are not the greatest. They often lack context and don't provide a personalized experience. Most aren’t ideal for landing pages.
Professional photographers can help tell a product's story. However, photo sessions are cumbersome and pricey, especially for multiple set changes and entire product portfolios.
Need an alternative? Consider a modern smartphone. The cameras on today's phones have more features and better resolution than expensive options of just a few years ago. The latest iPhone or Android device, paired with a few essentials, is all it takes to create compelling images that trigger emotion.
Hannibal Industries Sees Significant Growth with eCommerce Boom
eCommerce Shopping Cart Software Market 2021 with Top Countries Data Analysis by Industry
The latest update of Global eCommerce Shopping Cart Software Market study provides comprehensive information on the development activities by industry players, growth opportunities and market sizing for eCommerce Shopping Cart Software , complete with analysis by key segments, leading and emerging players, and geographies. The study covers the detailed business overview of each profiled players, its complete research and market development history with latest news and press releases.
Global Crossborder Ecommerce Market Insights Report, Forecast to 2027 – KSU | The Sentinel
The objective of the study is to define market sizes of different segments and countries in previous years and to forecast the values to the next Five years. The report is designed to incorporate both qualify qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study.
The Internet allows consumers to shop online globally, purchasing products and services that may be unavailable or prohibitively expensive in their home countries from websites in other countries and from marketplaces such as Alibaba Group's Tmall.com that host multinational merchants.
No comments:
Post a Comment