Sunday, April 18, 2021

With coronavirus cases holding steady, Missouri prepares vaccination ad campaign | Metro |

Missouri is getting ready to start an ad campaign to boost vaccinations, as its share of coronavirus cases holds steady.

Starting next month, the state will launch a $5 million ad campaign to urge residents to get a vaccine as appointment times go unfilled in some places even though the state expanded eligibility to residents 16 and older.

Called Stronger Together, the campaign will provide vaccination information through radio, TV, print and social media messages, state officials said.

Publisher: STLtoday.com
Date: covid-19 update coronavirus xcenterpiece
Author: From staff and wire reports
Twitter: @stltoday
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Social media app Yubo launches first global ad campaign, with an eye on Australia - AdNews

Gen Z-focused social media app Yubo has launched its first global advertising campaign, with investment in Australia to boost local growth.

The platform says it has more than 40 million Gen Z users around the world, including 1.1 million in Australia.

Its new campaign, Friends, Not Followers, aims to push its image as a social media platform without the social pressure.

The global campaign includes investment in Australia, with Yubo saying it wants to boost the local growth it's seeing. The campaign will run for two weeks in Australia with 175 out-of-home ads and 82 Xtrack TVs across major train stations in Sydney, Melbourne, Brisbane, Perth, and Adelaide.

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GOP believes Democrats handing them winning 2022 campaign | TheHill

Republicans are riding high about their prospects for retaking both chambers of Congress in the upcoming midterms, thanks to the abundant campaign fodder they believe Democrats and the Biden administration have handed them in recent weeks.

Conservatives pointed to the surge of migrants at the southern border; difficulties getting kids back in school for in-person learning amid the pandemic; massive spending from the White House and Democratic-controlled Congress; the inclusion of progressive priorities in infrastructure and economic relief bills; and most recently a push among some Democrats to expand the Supreme Court as actions that will offer campaign fodder for Republicans in the months to come.

Publisher: TheHill
Date: 2021-04-18T18:27:39-04:00
Author: Brett Samuels
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Bhima ad featuring trans woman goes viral: Meaningful dialogue or smart branding?

The advertisement uses every cliche for a jewellery brand — except the protagonist in this one is a trans woman.

Do ads go beyond advertising when they make a social statement? 'Pure as Love', the recent viral ad by Bhima Jewellers traces the journey of a trans woman as she comes into her own. The well-made advertisement shows a loving family, gifting jewellery to their trans daughter leading up to her wedding — every cliche imaginable in a jewellery ad, except this time, the protagonist is a trans woman.

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Publisher: The News Minute
Date: 2021-04-18T15:32:02 05:30
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Oat milk company faces criticism from artists after covering Philly street art with ads
Publisher: https://www.inquirer.com
Date: Wed 14 Apr 2021 21:40:33 00:00
Author: Jessica Calefati
Twitter: @PhillyInquirer
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Quiz: How well do you remember these old telly ads? · TheJournal.ie

#Open journalism No news is bad news Support The Journal Your contributions will help us continue to deliver the stories that are important to you

600px wide <iframe width="600" height="460" frameborder="0" style="border:0px;" src="https://www.thejournal.ie/https://www.thejournal.ie/quiz-april-18-5410700-Apr2021/?embedpost=5410700&width=600&height=460" ></iframe>

Publisher: TheJournal.ie
Date: 2021-04-18T22:00:08 0100
Author: Garreth MacNamee
Twitter: @thejournal_ie
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Airbnb CEO says company will need millions more hosts to meet demand

Airbnb will have to add millions of new hosts to accommodate guests as travel picks up again following the coronavirus pandemic, CEO Brian Chesky told CNBC.

"To meet the demand over the coming years, we're going to need millions more hosts," Chesky said in an interview with Deirdre Bosa that aired Friday on CNBC's " TechCheck ." The home-sharing platform now has 4 million hosts.

"I think that we probably will have a high class problem where there will probably be more guests coming to Airbnb than we'll have hosts for, because ... we think there's going to be a travel rebound coming that's unlike anything we've ever seen," Chesky said. "We are working our hardest to get more hosts on the platform."

Publisher: CNBC
Date: 2021-04-16T15:28:37 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Your Ad Here: TheBurg captures 10 awards in annual advertising contest - TheBurg

Over the years, some people have told me that they not only like TheBurg's stories, but our ads, as well.

Indeed, we're very proud of our ads, and, recently, our efforts were recognized in the Pennsylvania NewsMedia Association Foundation's annual advertising awards contest.

In all, TheBurg received 10 awards for the 2021 contest, including several first-place finishes in our division. The contest covered ads that ran in TheBurg during 2020, which, notably, was an especially difficult year for advertising due to the pandemic.

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Publisher: TheBurg
Date: 2021-04-16T15:19:18 00:00
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With 'bread' Magicpin takes dig at Cred in latest ad, Marketing & Advertising News, ET

Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer

Publisher: ETBrandEquity.com
Date: Fri 16 Apr 2021 14:11:00 0530
Author: www ETBrandEquity com
Twitter: @http://twitter.com/ETBrandEquity
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How to Create an Eye-Catching Instagram Ad

Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising.

Though it can be a highly successful ad channel for brands of all sizes and is among the most popular with advertisers in consumer-facing brands, it requires both channel and user knowledge.

Instagram advertising is a delicate mix of strategy, targeting, budget, and creative outputs. Eye-catching creative goes a long way towards effectively influencing conversions and managing ad spend efficiency.

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Publisher: Search Engine Journal
Date: 2021-04-15T11:45:35 00:00
Twitter: @sejournal
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