Wednesday, April 14, 2021

Las Vegas Sands launches ad campaign to push for casinos in Texas | The Texas Tribune

Publisher: The Texas Tribune
Date: 2021-04-14T19:25:00 00:00
Author: Patrick Svitek
Twitter: @TexasTribune
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Will Airbnb's Lackluster Ad Campaign Backfire as a Travel Recovery Picks Up Later This Year?

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Publisher: Skift
Date: 2021-04-14T06:30:16 00:00
Twitter: @skift
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Business roundtable starts ad campaign against tax hikes: RPT

A CDC committee decided to leave a pause on J&J's one-shot vaccine in place to gather more information on blood clots related to vaccinations.

A Virginia police chief says his officers acted appropriately in initial phases but failed to properly de-escalate the tensions with an Army officer.

'I would be happy if they just take another look to see if there's anything else than can be brought. That is what happened with George Floyd'

Twitter: @Yahoo
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Hype Williams Pays Homage To Slim Aarons For First ‘Monogram’ Ad Campaign | The

When the first ad campaign for Jay-Z’s new cannabis line, Monogram dropped, many were confused by the suburban lavish atmosphere featured in it being that Jay is a Hip-Hop icon.

The iconic Hip-Hop video director explained why he decided to go this route and made sense of his overall vision.

Jay for his part is more than happy to be a part of the legal marijuana business and now that his hometown of New York has legalized the commercial sale of our favorite plant, he’s more than ready to play his role.

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Publisher: The Latest Hip-Hop News, Music and Media | Hip-Hop Wired
Date: 2021-04-14T18:31:07 00:00
Author: O
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Roku Bolsters Measurement Program To Track Cross-Screen Ad Performance | AdExchanger

Adjust, Affinity Solutions, Branch, IRI, Kochava, and Veeva Crossix have joined Roku's partner program — launched in 2018 to help the industry measure the impact of ads in streaming TV — a roster that now includes more than 20 partners.

These measurement partners can be accessed through Roku's OneView ad buying platform, the dataxu DSP it rebranded in 2020.

The announcement comes ahead of this year's upfronts, and Roku is working to help partners evaluate their investments, Shirole said, adding that advertising in streaming TV has an impact on outcomes such as store visits, product sales and retail spending.

Publisher: AdExchanger
Date: 2021-04-14T04:05:09-04:00
Twitter: @adexchanger
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Matt Gaetz takes out ad campaign attacking CNN to try to clear his name - Raw Story - Celebrating

"The new 30-second ad will be featured in the Florida Republican's congressional district and nationally on select cable networks, according to a statement from Gaetz's congressional campaign," reported Benjamin Din. "The ad marks the beginning of Gaetz's counteroffensive, as he 'fight[s] back against a multiweek fake news cycle against him,' it said."

"The ad incorporates footage obtained by Project Veritas, a conservative activist organization that has been known to use deceptive practices and spread misinformation in attempts to expose what it views as 'corruption, dishonesty, self-dealing, waste, fraud, and other misconduct' from liberal organizations or individuals," noted the report. "In the footage, a man identified as a CNN employee is heard making remarks about the news organization's coverage of Gaetz.

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Publisher: Raw Story - Celebrating 17 Years of Independent Journalism
Date: 2021-04-15T00:21:18 00:00
Twitter: @
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Daily Research News Online no. 31293 - Nielsen Launches Market Lift for Ad Campaign Evaluation
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Shaq Appears in General Car Insurance Commercials - Variety

Shaquille O’Neal says he turned to The General when he was in college and no one would give him a good price on car insurance. “When I was in college, The General was the only insurance I could afford,” he says in an interview.

Once known primarily for sprinkling dozens of direct-response ads around cable, The General is changing tactics. Starting on Tuesday, the company will launch a three-part video series on WarnerMedia’s Bleacher Report that features O’Neal visiting Atlanta businesses to learn how owners and staff have grappled with the coronavirus pandemic. New episodes of the three-part series will debut each Tuesday.

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Publisher: Variety
Date: 2021-04-13 10:00:53
Author: Brian Steinberg
Twitter: @variety
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Carmelo Abela's publicly funded ad campaign in breach of code of ethics - Newsbook

Carmelo Abela's use of public funds for an error-ridden advert "clearly intended to boost" his image was not warranted and was in breach of the code of ethics for ministers.

The damning verdict was given by standards commissioner George Hyzler who as first revealed by Newsbook last week, concluded that Abela was in breach of ethics.

In a case report submitted to the the parliamentary standards committee, Hyzler concluded that Abela's conduct “constitutes a prima facie breach of articles 4.9, 4.10, 5.3 and 7.4 of the Code of Ethics for Ministers and Parliamentary Secretaries.”

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Marquee Sports looking to connect with Cubs fans in new ad campaign

The PGA Tour and DraftKings announce a new deal and the University of North Carolina announces a licensing deal for former athletes.

https://www.sportsbusinessjournal.com:443/Daily/Issues/2021/04/12/Marketing-and-Sponsorship/Cubs-Marquee.aspx

Twitter: @sbjsbd
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