Friday, April 23, 2021

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple's IDFA Update | Social Media

With Apple rolling out its new ATT data tracking prompts in all apps from next week, all digital ad platforms are now working to finalize their plans to prepare for the impacts, and changes to their ad products and offerings.

Facebook provided an overview of its resultant updates yesterday, and now, TikTok has published an explanation of how the new process will impact its ad offerings, with a range of changes set to come into effect.

"From April 26 on, the only way to target iOS 14.5 users for app install ads will be through TikTok's iOS 14 Dedicated Campaigns. This feature is available for all advertisers, and campaigns can be created by choosing the app install objective or catalog sales objective with app prospecting, selecting the iOS app and setting the toggle for 'Deliver to iOS14+ conversion events' to ON at the ad group level."

Publisher: Social Media Today
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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Mass. launches ad campaign to encourage residents get vaccinated

Health officials say vaccine hesitancy is low across Massachusetts, but is targeting a new ad campaign in communities where it's slightly higher.

Publisher: WCVB
Date: 2021-04-23T03:18:00Z
Author: John Atwater
Twitter: @WCVB
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REI criticized for ad campaign with gas-guzzling Ford SUV during Earth Month | The Seattle Times

But that isn’t stopping REI from using its eco-friendly image to help Ford promote gas-guzzling SUVs.

In a series of ads and videos sponsored by the carmaker, the latest of which was released this week, REI chronicles the journey of four cyclists traversing a 220-mile route through Arizona known as the Sky Islands Odyssey. The videos feature plenty of glamour shots and praise of Ford’s Bronco Sport as it accompanies the bikers through off-road desert terrain, loaded with gear.

Publisher: The Seattle Times
Date: 2021-04-23 11:15:00
Twitter: @seattletimes
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Calgary teen joins all-kids studio to create ad campaign for LEGO app | Calgary Herald

At the beginning of one of Bella Klassen's videos on her YouTube channel, the 16-year-old Calgary teen is shown tapping away at her iPhone in the dark while still in bed.

It is the rather ungodly hour of 5:25 a.m. and Klassen types "tired girl …" into her phone. We later see the dancer and choreographer groggily emerge from her bedroom and look to the camera with an unamused "this-totally-sucks" expression on her face. "Too early," she whispers. Ten minutes later, Klassen is ready to start her day: "Let's go work out. Happy Friday babies," she says.

Publisher: calgaryherald
Twitter: @calgaryherald
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Facing bankruptcy, NRA launches low-energy $2 million ad campaign against Biden

Wayne LaPierre, of the National Rifle Association, addresses the Conservative Political Action Conference held in the Hyatt Regency on February 28, 2021 in Orlando, Florida.

The National Rifle Association is set to lobby Congress against gun-control plans, despite being in the middle of a bankruptcy trial.

The organisation is attempting to declare bankruptcy and then re-establish itself in Texas as a non-profit.

The adverts focus on senators who have in the past supported legislation to expand background checks on gun buyers, including West Virginia's Joe Manchin III, as well as House Speaker Nancy Pelosi and New York's Chuck Schumer.

Twitter: @YahooNews
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A roster of celebs stump for the Vegas Strip's newest hotel in its first-ever campaign | Ad Age

Resorts World Las Vegas, the first new hotel to rise over the Vegas Strip in more than a decade, has gone all-in for its debut ad campaign, casting a who's-who of major music stars in a short film that will premiere during the 93rd annual Academy Awards this weekend.

Developed by RWLV's agency of record Hooray and Psyop Productions, the spot stars Celine Dion, Katy Perry, Carrie Underwood, country singer Luke Bryan and European DJs Tiësto and Zedd. It follows a couple visiting the property and meeting some of its "notable citizens," from mermaids to boat captains to firefly queens, running through a series of whimsical domains before celebrating on the hotel's rooftop.

Date: 2021-04-22T09:00:00-04:00
Author: Ethan Jakob Craft
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Center for Methane Emissions Solutions Launches Ad Campaign Urging Senator Romney to Vote to

Today, the Center for Methane Emissions Solutions (CMES) launched a digital ad campaign in the Salt Lake Tribune. The ads are aimed at Senator Mitt Romney, urging him to restore rules to cut methane pollution and support  Senate Joint Resolution 14. 

"The Congressional Review Act would reinstitute common-sense methane rules that were thoughtfully developed with one simple vote,"  said Isaac Brown, Executive Director of the Center for Methane Emissions Solutions . "Reducing methane pollution from the oil and gas industry is the single fastest, most cost-effective way to slow the rate of warming today, that is also good for business. Congress must act now to restore common-sense methane waste safeguards."

Publisher: utahpolicy.com
Author: Holly Richardson
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How did REI spend Earth Month? Hyping a gas-guzzling SUV - Los Angeles Times

But that isn't stopping REI from using its eco-friendly image to help Ford promote gas-guzzling SUVs.

"The Ford Bronco Sport is a really good option for this — it has high clearance, it has four-wheel drive," Len Necefer, one of the featured cyclists, says in a video titled, "Making the Bronco Sport Our Ultimate Outdoor Rig." Leaning against the trunk of the compact SUV, Necefer explains how the vehicle enables the bikers to have "a little bit more cush ride of an experience."

Publisher: Los Angeles Times
Date: 2021-04-23T01:35:24.674
Author: https www latimes com people sammy roth
Twitter: @latimes
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10 recently launched COVID-19 vaccine ad campaigns

Healthcare marketing professionals are ramping up their efforts to reach vaccine-hesitant Americans, as the U.S. is expected to run out of enthusiastic COVID-19 vaccine recipients by mid-May . 

Author: Katie Adams
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O2 Business targets UK SMBs with new ad campaign - Telecompaper

We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.

© 2000 - 2021 Telecom.paper BV. All rights reserved. Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here .

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