As you can imagine, the pandemic has thrown gyms, studios and other brick and mortar fitness-related businesses into turmoil given lockdowns over the past 10 months.
HI created a multimedia effort incorporating a full rebranding including digital print ads, videos, new logos and visual IDs, new website and an influencer marketing campaign.
The paid campaign, which kicked off Jan. 4, is running primarily on social media, including Instagram and Facebook. Non-paid will run on the client’s own website and YouTube channel.
Not to change the topic here:
Oatly's 'Help Dad' campaign comes under fire for 'mocking alcoholism'
Swedish Oat milk brand Oatly is facing another backlash, this time in response to its new campaign ‘Help Dad’.
Thousands vowed to boycott the brand after it sold a £150 million stake to notorious Trump supporter and Amazon destroyer Blackstone. However, as we vehemently argued back in September, it is a necessary step towards a more plant-based future.
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Oatly’s new ‘Help Dad’ campaign and website are designed to help young persuade their parents to give up dairy and switch to oat milk and is filled with recipes, tips, arguments and other resources.
RE/MAX Launches 2021 National Ad Campaign — RISMedia |
RE/MAX recently announced the launch of a new national advertising campaign, “The Right Agent Every Step of the Way.” The campaign kicked off today with 12 spots across radio, digital, TV and social media outlets. For the first time, the package also includes a video concept for The RE/MAX Collection®, the network’s luxury property brand.
The 2021 campaign marks the sixth consecutive year of collaboration between RE/MAX and award-winning agency Camp + King.
Gmail Ads Absorbing Into Discovery Campaigns
Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July.
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These ads appear in Gmail accounts, specifically in the “Promotions” or “Social” tabs.
There are currently two types of Gmail ads: single businesses ads or multi-retailer versions. The single business ads are what they sound like, with only one business featured.
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Pure Michigan Launches Winter Ad Campaign - 9 & 10 News
It marks the return of a winter ad campaign, which was restored after funding for Pure Michigan was not included in the 2019 state budget.
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They encourage people to take advantage of outdoor winter activities like skiing, ice fishing and snowshoeing, all things Traverse City Tourism says northern Michigan offers plenty of.
“There’s a lot of businesses, especially in northern Michigan, who depend on outdoor recreation in the winter time so this campaign really encourages people to get out and still enjoy the great outdoors in northern Michigan,” said Trevor Tkach, President and CEO of Traverse City Tourism.
New Statewide Ad Campaign Addresses COVID Vaccine Facts – CBS Denver
DENVER (CBS4) – The Colorado Department of Public Health and Environment wants to tackle misinformation about COVID-19 vaccines. They launched a campaign on Monday called “Get The COVID-19 Vaccine Facts.”
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The goal is to reassure Coloradans the vaccine is safe and effective. The campaign features medical experts and health advocates from a variety of backgrounds.
“With the distribution of COVID-19 vaccines underway, we know people have questions, and it’s crucial to reach as many Coloradans as possible with fact-based information. When it’s your turn to be vaccinated, we want you to be ready,” said CDPHE Executive Director Jill Hunsaker Ryan.
Michigan promoting COVID-19 vaccine with $1.5 million advertising campaign
LANSING, Mich. (WJRT) - Michigan health officials are taking their push for COVID-19 vaccinations to the airwaves.
The Michigan Department of Health and Human Services announced a $1.5 million advertising campaign on Tuesday designed to inform residents of the safety and effectiveness of the two coronavirus vaccines on the market.
The ads are a response to research about residents' concerns about the vaccines and some remaining hesitant to get the shots.
Viatris and Theravance highlight freedom in new campaign for COPD med Yupelri | FiercePharma
The first DTC ad campaign for Viatris and Theravance's COPD nebulizer therapy Yupelri aims to show the freedom of the once-daily treatment.
In a newly debuted TV ad, an older woman celebrates her birthday with a few other people—a man, presumably her partner, and another couple. A flashback shows her using the Yupelri nebulizer system earlier in the day, leaving her to spend the day as she likes. The campaign tagline is "Because every moment matters."
Happening on Twitter
Looking forward to seeing Dominon CEO John Poulos star in the ad campaign for DemocracyPillow, a product of Dominio… https://t.co/iUhLbMP2OS AndrewFeinberg (from Washington, DC) Mon Jan 18 20:27:58 +0000 2021
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