The pandemic has upped consumers’ digital expectations. What was once the exception is now the norm. Telemedicine, online learning, virtual meetings — all have advanced in the past year. Ecommerce stores must evolve, too, in how they engage and interact with shoppers.
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Embed how-to and inspirational videos on product and landing pages. Instead of sending shoppers on the hunt for more information, develop and deliver short, detailed videos on using your products. Video is a powerful marketing tool, especially when tailored to the target audience. Take things a step further by encouraging customers to submit content you can feature, either as standalone media or in collaboration with others.
And here's another article:
How to Enhance Your ECommerce Store Through UX Design - Business 2 Community
"People ignore design that ignores people." At least, that's according to best-selling author, designer, and illustrator Frank Chimero.
But imagine, for a second, that you didn't know the source of that quote. You could easily think that it belongs on a student's bedroom wall rather than in the workplace.
However, when it comes to the world of UX design and eCommerce, that quote couldn't be more important.
New Report Identifies Top 2021 eCommerce Investment and Innovation Trends From 115 Leading Brands
New Report Identifies Top 2021 eCommerce Investment and Innovation Trends From 115 Leading Brands Associated Press |
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Over the past year, retailers faced many challenges due to the global pandemic. Stores closed. Online traffic soared. Brands pivoted to address rapidly changing retail environments with immediate decision making. Retailers worked tirelessly to digitally transform their operations and, as a result, many retail priorities shifted. The 2021 eCommerce Leaders Survey Report examines the technology investments retailers are making to successfully adapt to changing conditions in the coming year.
BOLD Adds New Leadership in Support of Direct-to-Consumer eCommerce Growth
ROGERS, Ark. , Jan. 21, 2021 /PRNewswire/ -- Today BOLD Strategies, Inc. ("BOLD"), a strategic eCommerce consultancy, announced the hire of Chase Carter as Director of Creative and Web Development. Carter is an experienced leader with extensive experience in User Experience ("UX") design with brands including Disney, Walmart, Miller Coors , and Dreamworks.
According to BOLD, this hire supports the rapid growth of the their Direct-to-Consumer (DTC) practice. "Client interest in DTC exploded in 2020 as traditional retail options shut down. Brands now have a greater appreciation for the value of owning their own distribution channels," said BOLD's president Allan Peretz . "The addition of Chase to our team brings exceptional strategic and technical horsepower to our already outstanding web development and creative groups."
While you're here, how about this:
2020 Accelerated The Future Of ECommerce. What Does That Means For 2021?
Gary Drenik: In Clearbanc's "Lockdown: Sales Up" report, you note eCommerce's response to social change and unrest throughout 2020. What can the data help you predict about eCommerce in 2021?
Andrew D'Souza: Our report found that swift changes in consumer spending that began in March 2020 sustained through the entire year, and now into 2021. eCommerce businesses and their founders could not have predicted the significant shifts they experienced throughout 2020, but ultimately the trend was growth. In fact, Clearbanc-funded eCommerce companies saw an average 54.34% increase in monthly revenues compared to 2019.
Ecommerce Fulfillment – Develop Your Strategy to Win and Keep Customers - Business 2 Community
The digital world has made us all more impatient. We expect technology to make things faster, and we get frustrated when we have to wait.
This applies particularly to ecommerce customers, who demand speed in everything from online searches to the checkout process to customer service responses.
Savvy customers are also seeking value for money, and they want the lowest shipping rates alongside the shortest delivery time.
P&G Reports 50 Pct Jump In eCommerce Sales | PYMNTS.com
"We will serve what will likely become a forever altered cleaning, health and hygiene focus for consumers who use our products daily or multiple times each day," Moeller said.
"There may be a continued increased focus on home, more time at home, more meals at home, with related consumption impacts," Moeller said.
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Broadly speaking, P&G's business lines — both individually and collectively — are enjoying momentum from changes the company put in place long before the coronavirus struck, as each of its 10 product categories grew organic sales, led by a 30 percent increase in Home Care and double-digit gains in both Oral Care and Family Care.
K2 Sports Upgrades B2B eCommerce With Emerald's Elastic Suite Platform
NEW YORK , Jan. 21, 2021 /PRNewswire/ -- Emerald Holding, Inc. ("Emerald") today announced that legendary ski, snowboard and winter outdoor equipment manufacturer, K2 Sports, has deployed Emerald's Elastic Suite, a next-generation B2B ecommerce and digital merchandising solution.
"Elastic Suite is paving the way to quickly becoming known as the standard B2B ecommerce solution among brands and retailers; the addition of K2 Sports is indicative of this growing trend," said Josh Reddin , EVP of Elastic Suite. "To connect our industry-leading virtual wholesale merchandising technology with such an iconic and historic brand as K2 is an opportunity we greatly appreciate. Our entire team is highly energized to be working on their behalf."
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