Thursday, January 21, 2021

Chamber of Commerce launches ad campaign urging Congress to pass infrastructure package | TheHill

The campaign touts a Georgetown University study that estimates that a $1 trillion investment in infrastructure would create 11 million new jobs in 10 years, though the campaign does not specify how much a future bill should be.

It calls for investments in roads, bridges, airports, railroads, rural broadband, clean energy and water.

Publisher: TheHill
Date: 2021-01-21T10:18:23-05:00
Author: Alex Gangitano
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Ad of the week: Snickers: 'Stanimal' | Campaign US

Snickers showed fans how its new Peanut Brownie candy bar can help people recover from awkward situations.

The ad, "Stanimal," opens as a boss tries to connect with her colleagues during a meeting. Things get awkward when she calls a man by his nickname, without realizing it's one his coworkers use behind his back. Luckily, she has a Snickers Peanut Brownie bar to calm her down.

Twitter: @Campaignliveus
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Camera Brand Leica's First Global Campaign in a Decade Celebrates the Power of Photography

Photographs have the power to communicate layers of meaning instantaneously , and they play an important role in documenting the world around us by helping us to make sense of it all.

Pictures capture pleasure, sorrow, anger and fear —and make a record of our most fun, absurd and memorable moments.

With its first global ad campaign in a decade, 150-year-old German camera brand Leica pays homage to the power of images to “document the beauty and poetry of the world;” capture pivotal moments of history and lay bare the fragility of our human condition.

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Date: 2021-01-20T19:04:45-05:00
Twitter: @adweek
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Everything we know about Super Bowl LV so far | Campaign US

This year, of course, is different, as we trod through an ongoing pandemic and a turbulent social climate.

But the game must go on — for brands and for fans. A 30-second spot during the Super Bowl, scheduled to air on Feb. 7 on CBS from Tampa Bay, Fla., is selling at an estimated $5.5 million, according to the Wall Street Journal . And CBS has already sold out of the majority of its inventory .

* * *

While some Super Bowl mainstays are sitting out the game this year, many brands are returning to the field.

Twitter: @Campaignliveus
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While you're here, how about this:

ElectraMeccanica (SOLO) Diversifies Further, Ramps Up Ad Campaign

ElectraMeccanica Vehicles Corp. SOLO recently announced that the company is expanding its retail footprint to three new West Coast locations in the United States, slated for a March opening. These additions will make the company’s total retail location count to 13 across 10 major markets.

These new direct-to-consumer retail locations will be located at The Village at Corte Madera, CA, Los Cerritos Center in Orange County, CA and La Encantada in Tucson, AZ.

ElectraMeccanica is among one of the newest electric car companies compared to its peers like Tesla TSLA, Ford F and Honda Motor HMC, which have already captured a niche market in the electric vehicle (EV) sector. Nonetheless, ElectraMeccanica, with its undisputed efforts, is trying to fortify its presence in the green mobility landscape by manufacturing unique all-EVs.

In fact, this Canadian electric automotive company has managed to garner a lot of attention in the past year.

Twitter: @Yahoo
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TikTok Provides New Video Overview of How to Set Up a TikTok Ad Campaign | Social Media Today

The short-form video app has seen huge growth over the past year, and despite being banned in what was its biggest user market at the time ( India ), and almost being banned in the US , the app is now on track to reach 1.2 billion users this year .

That would put it in direct competition with Instagram, and make it one of the key players in the social media space.

And that will likely see a lot more brands looking to tap into the platform for their outreach and promotion efforts.

Publisher: Social Media Today
Date: 2021-01-21
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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Direct Auto Says 'Keep Driving' in Optimistic New Ad Campaign National Stock Exchange: NGHCN

NASHVILLE, Tenn., Jan. 19, 2021 (GLOBE NEWSWIRE) -- Today marks the launch of Direct Auto's new advertising campaign that celebrates the power of optimism and debuts a new tagline, "Keep Driving" that supports the brand's commitment to giving customers the power to go, do, and make it happen with the auto insurance they need.

The campaign champions individuals who are putting optimism into action, while reinforcing Direct Auto's position to help everyone "keep driving" with products and services designed to make auto insurance convenient and accessible, including flexible payment options, low down payments, and affordable coverage.

Publisher: GlobeNewswire News Room
Date: 1/19/2021 5:56:12 PM
Author: Direct Auto Insurance
Twitter: @globenewswire
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Analysis: COVID-19 vaccine ad void leaves states with millions of doses | National | pdclarion.com

A nurse draws a COVID-19 vaccine dose at a vaccination clinic set up at the Oregon State Fair and Exposition Center in Salem, Oregon on its opening day of January 7, 2021. The clinic's goal is to administer up to 250 vaccine doses per hour for frontline health care workers, and long-term care facility staff and residents.

On Interstate 59, a neon billboard used by the Alabama Department of Public Health advises motorists to get their flu and pneumonia vaccines. Placards placed atop gas pumps around the state also promote the flu vaccine.

Publisher: Princeton Daily Clarion
Author: Steve Miller RealClearInvestigations
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