Saturday, January 16, 2021

Durango launches ad campaign to promote mask-wearing | KRQE News 13

Durango launches ad campaign to promote mask-wearing | KRQE News 13

DURANGO, Colo. (KRQE) – The city of Durango announced Friday, the launch of a new ad campaign to help promote mask-wearing in the community.

According to a news release, the campaign, entitled “Durango Cares!” , will begin by having ads on social media, Durango Transit vehicles, on Durango Government Television, local businesses, and sidewalks. Businesses, organizations, and people in the Durango community can access Durango Cares! materials in digital and printable formats online .

Publisher: KRQE News 13 Albuquerque - Santa Fe
Date: 2021-01-15T20:36:11 00:00
Author: KRQE Staff
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And here's another article:

Wichita State embraces Ivanka Trump ad campaign

Wichita State University’s technical school has embraced a national program the president’s daughter has touted telling workers who lost jobs because of the pandemic to “Find Something New.” 

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The university’s tech school president, Sheree Utash, serves on a White House panel seeking to promote technical and job training opportunities. 

Utash spoke to the Sedgwick County Commission Wednesday about the new national ad campaign. She says the school is involved in the campaign and is highlighted as one of the institutions within it.  

Date: 2020-07-17T00:13:00.000 00:00
Author: KNSS News
Twitter: @radiodotcom
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'NYT Cooking' Launches Ad Campaign Amid Surging Growth 01/15/2021
Twitter: @mediapost
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Expert tips for launching a successful digital ad campaign | AZ Big Media

There are nearly 5 billion Internet users across the world as of 2020. The amount of people consuming digital media every day is almost unimaginable. Our modern tech-savvy world has opened a whole new realm of advertising; digital marketing.

But how can you take advantage of this enormous group of people? Read on to learn expert tips for creating a successful digital ad campaign.

The first step to creating a great campaign and your digital ad strategy is by defining your goals. Think about what you would like to get out of this. You’ll need to set goals that are specific, measurable, and achievable.

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Publisher: AZ Big Media
Date: 2020-12-29T09:00:23 00:00
Author: Blufish
Twitter: @AZBigMedia
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And here's another article:

ElectraMeccanica Increases Retail Footprint into Three New Cities and Expands "Drive SOLO"

Expands Retail Presence for the Single-Occupant SOLO EV by Three New Locations in Q1, Bringing the Total Retail Locations to 13 Across Three Western States (AZ, CA, & OR)

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Company Extends robust Out of Home (OOH) Marketing Campaign and Ad Presence Aimed at Educating Consumers About a New Way to Drive Electric

"As we gear up for the first SOLO EVs to hit the road, we will be accelerating our successful, direct-to-consumer 'Drive SOLO ' retail plan to further engage and inform potential customers," said ElectraMeccanica CEO Paul Rivera. "We are continuing to enter new markets strategically where interest in and demand for electric vehicles are greatest. Our new and existing retail locations will provide a unique opportunity for potential customers to learn more about driving SOLO .

Twitter: @Yahoo
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Brad PItt Stars in His First Ad Campaign for Miraval Rosé | PEOPLE.com

The portrait, taken by Los Angeles fashion photographer Lachlan Bailey, celebrates Miraval Rosé's 2020 vintage

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For the first time since he began making rosé with his ex, Angelina Jolie, the Hollywood superstar has posed for an ad campaign to promote their estate rosé — and PEOPLE has an exclusive first look.

Capturing the "Spirit of the Riviera," the photo shows Pitt, poolside in a decidedly laid-back mood, enjoying a lounge chair for all its worth. The stylish black and white portrait was made by Los Angeles fashion photographer Lachlan Bailey  and celebrates the upcoming release of Miraval Rosé's 2020 vintage.

Publisher: PEOPLE.com
Twitter: @people
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Ford nixes F-150 ad campaign, urges America to 'finish strong' in battle against

Produced by Peter Berg, the Hollywood director known for films such as "Patriots Day," and narrated by "Breaking Bad" actor Bryan Cranston, the 30-second spot will air during the first three days of 2021 during college bowl and NFL games, while being backed up with an expansive social media campaign.

The goal is to take politics out of the discussion, said Jim Baumbick, Ford's vice president for enterprise product line management, strategy and planning, and who helped oversee the automaker's production of masks, face shields and ventilators at the start of the pandemic.

Publisher: NBC News
Date: Thu Dec 31 2020 11:15:00 GMT 0000 UTC
Twitter: @NBCNews
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HHS readies vaccine confidence campaign with massive ad blitz slated for January | FiercePharma

Half of Americans remain skeptical about COVID-19 vaccines. The U.S. Department of Health and Human Services (HHS) calls that group the "movable middle," and it plans to spend $250 million to convince them otherwise.

The first phase of the campaign, already underway in December, is an online video and radio effort to prep the market. The bulk of the effort aimed at promoting vaccinations—the "Building Vaccine Confidence" campaign—will officially kick off in late January in a bid to convince people to get the vaccine when it's their turn.

Publisher: FiercePharma
Date: 2020-12-29T17:22:05-0500
Author: Beth Snyder Bulik
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