Tuesday, January 26, 2021

Digital transformation: 3 ways to better understand your customers | The Enterprisers Project

While many leaders have long thought of digital transformation as driven by emerging technology, it has become apparent that consumers are the ones who are driving it. Being digital-first requires you to understand how your customers want to interact with your brand.

As we adapt to a post-COVID world, business leaders need to listen to their customers and strategically rethink what their customers' needs may now be and how their business addresses those needs. Moving forward, this approach will be critical to long-term success long after the pandemic abides.

Reference: (Read more) Visit Source



This may worth something:

Fashionphile's new buy-back program targets competitors' customers

With the surge in recommerce over the last year, resale companies are finding themselves in a much more competitive market than they were a year ago. With limited control over what inventory comes in, there's a fierce competition for luxury sellers.

The buy-back program requires a proof of purchase, like a screenshot receipt, and an evaluation of the product by the Fashionphile team. The 70% figure is for a cash reimbursement, but if the customer chooses to receive store credit instead, that bumps up to 80%.

Publisher: Glossy
Date: 2021-01-25T05:00:16 00:00
Twitter: @glossyco
Reference: (Read more) Visit Source



Retailers Don't Want Returns. Here's What It Means For Customers.

The practice of not asking customers to send back small returns isn't brand new, but it has definitely been magnified by COVID as a record number of people are shopping online and shipping and logistics companies are overwhelmed by deliveries. 

* * *

For customers, getting a refund without having to return a product can be a win-win. It saves them a trip to the post office, but it also leaves them with a small item they don't want and now have to find something to do with. But for the most part, customers seem excited about the new systems. It's a new way for brands to build goodwill with customers through "free" products that are actually helping the company save money. 

logo
Publisher: Forbes
Date: 2021-01-25
Author: Blake Morgan
Twitter: @forbes
Reference: (Read more) Visit Source



‘It’s just like family.

A move to Tier 1 in Illinois is giving businesses, especially restaurants, the opportunity to bring customers back inside.

We spoke to restaurant and bar owners who hope that removing that burden can keep them afloat. One of those places is Brandon’s Pub and Grille in Rock Island, which opened over the weekend.

They were grateful to have customers sitting at tables just in time for the NFL Championship on Sunday.

Publisher: WHBF - OurQuadCities.com
Date: 2021-01-26T15:56:19 00:00
Author: Linda Cook and Ryan Risky
Reference: (Read more) Visit Source



Were you following this:

Albany Utilities announces new services to help customers | Local | albanyherald.com

Albany Utilities now offers new self-service "account number lookup" and "Know B4 You Move" services that customers can access from the city's website.

The account number lookup allows customers the convenience of looking up their account number without having to keep up with a paper bill or calling customer service for assistance. This service will help customers pay their bills online, by phone, and at alternate sites where the account number is required. The account number lookup was implemented to respond to the temporary closing of Utility offices and the drive-thru location due to the coronavirus pandemic.

logo
Publisher: Albany Herald
Author: From staff reports
Twitter: @albany_herald
Reference: (Read more) Visit Source



3M Expects Sales Growth as Customers Return to Offices, Schools - WSJ

3M Co. said it expects sales across its product lines to grow this year as vaccinations against Covid-19 allow people to start using more of its products at dental offices, workplaces and schools.

For 2021, 3M said it expects revenue excluding acquisitions and currency fluctuations to grow up to 6%. 3M had pulled its guidance early in the pandemic; restoring it indicates the company has more confidence in forecasting how the months ahead will play out. 3M said it would restart buying back its shares, a common practice to return cash to shareholders.

Publisher: WSJ
Date: 2021-01-26T15:33:00.000Z
Author: Austen Hufford
Twitter: @WSJ
Reference: (Read more) Visit Source



Duke stranded gas assets could cost customers $4.8B, report finds | Utility Dive

Duke Energy could leave customers on the hook for $4.8 billion in stranded fossil fuel assets through 2074, based on its current long-term integrated resource plans (IRPs) in the Carolinas, according to a report released Monday from the Energy Transition Institute and Vote Solar.

The utility's long-term resource plans could add up to 9.6 GW of new gas resources as it aims to reach 100% carbon-free generation by 2050. A "substantial" amount of that capacity will need to come offline before mid-century in order to meet those goals, according to the report, which could cost customers billions of dollars in unnecessary costs.

Publisher: Utility Dive
Date: 2021-01-26
Author: Catherine Morehouse
Twitter: @UtilityDive
Reference: (Read more) Visit Source



The Amazon Effect: How Luxury Brands Are Getting More Intimate With Customers

Farfetch's "Store of The Future" offers groundbreaking solutions for building more intimacy between ... [+] brands and consumers

You can be unique by offering the best value. Hence how Walmart and Lidl compete in the world of supermarkets by offering the cheapest prices.

A second approach would be to deliver best-in class products. This is where luxury brands have traditionally excelled and have done so by investing in product innovation and development.

Publisher: Forbes
Date: 2021-01-26
Author: Stéphane JG Girod
Twitter: @forbes
Reference: (Read more) Visit Source



Happening on Twitter

No comments:

Post a Comment