The GeekWire team spotted the billboards in the Magnolia and Queen Anne neighborhoods — two enclaves populated with thousands of tech workers that border major tech campuses (Expedia, Facebook and Amazon). Of course, those tech campuses are largely vacant these days — so it's unclear how many motorists are actually seeing the billboards.
Even so, the campaign is part of a larger effort by Ohio and other states to tout their attributes at a time when the global pandemic has radically altered where and how people work, especially mobile tech workers. With those work patterns shifting, Ohio and other states are hoping to capitalize.
This may worth something:
The 'rug has been pulled out': Campaigns flop amid Facebook, Google ad bans - POLITICO
Facebook's and Google's ongoing political ad bans have hamstrung campaigns and slowed a big piece of the political industry to a crawl.
Tech companies like Facebook instituted rolling blackouts for ads before and after Election Day 2020 as part of a broader effort to cut down on misinformation around elections. | Richard Drew/AP Photo
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Facebook and Google's on-again, off-again bans on political ads are hitting campaigns during a crucial fundraising window, cutting off a key pipeline to potential supporters and disrupting early planning for the next round of elections, from state and local races this year to looming midterm elections in 2022.
WATCH: Coors Light Launches Ad Campaign... In Your Dreams
SAN ANGELO, TX – In the video above Coors Light walks you through the newest innovation in advertisement, an ad literally in your dreams.
According to Coors Light, on Feb. 3 days before Super Bowl LV, they will be releasing an 8-hour "soundscape" that will make you dream of Coors Light, Coors Seltzer and of course "The Big Game."
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In the first study that Coors held, participants were given a soundscape hoping to make them dream of nature. Many of the subjects said they saw rivers, mountains, and other scenes. Others remember seeing Coors Light Seltzer.
NYSUT launches statewide ad campaign calling for taxes on ultrawealthy to 'Fund Our Future' |
Albany, N.Y. Jan. 25, 2021 — New York State United Teachers today announced a new statewide advertising campaign calling on the state to implement new taxes on the ultrawealthy to help fund critical public services, including K-12 schools, higher education and health care.
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The union's new ad campaign follows the release of Gov. Andrew Cuomo's executive budget last week. Pallotta said that while NYSUT agrees that New York deserves its fair share of additional stimulus funding from Washington, a two-pronged approach to the state's fiscal crisis that pairs federal money with new taxes on the wealthiest New Yorkers is the right approach.
Not to change the topic here:
Covid vaccine ad campaign aims to reassure Australians about safety and efficacy of jabs | Health
The Australian government is seeking to build community confidence in the country's vaccine approval process as it launches the first phase of a new $24m advertising campaign to allay any fears about the Covid-19 jabs.
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While health officials say they don't have a specific target in mind for vaccination uptake, the campaign aims to ensure it is as high as possible.
The first television advertisement features a number of senior health professionals, including the head of the Therapeutic Goods Administration (TGA), Prof John Skerritt, who says: "We only will approve vaccines when we have enough evidence that they work and that they're safe."
Indeed enters the Super Bowl with an ad to inspire job seekers | Campaign US
The job site's first big game spot features real people impacted by unemployment during the pandemic.
Indeed will make its Super Bowl debut with an ad campaign addressing one of the pandemic's biggest lingering challenges: unemployment.
The spot, created with 72andSunny, will air during the big game on Feb. 7. It chronicles the struggles and triumphs of real people as they sought to find employment during the pandemic.
WesternU Health launches ad campaign celebrating its unique patients
WesternU Health launched a new ad campaign - including a billboard on Holt and Towne avenues in Pomona, Calif. - that celebrate the University's healers and the unique patients who seek their care.
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WesternU Health, Western University of Health Sciences' cornerstone health care institution, provides comprehensive care to the Pomona Valley and its neighboring communities. WesternU launched a new advertising campaign with slogans that celebrate the University's healers and the unique patients who seek their care.
Team Warnock's Campaign Strategy: If you want to get to Washington, find a dog | The Bark
Successful political campaigns require an almost magical mix of attention to demographics, complex social factors and mind-bending marketing tactics. Rarely do they succeed or fail on the shoulders of a dog. But when future generations study the recent Georgia race for the U.S. Senate—in which the state flipped from red to blue (or at least, purple)—they may want to consider the impact of a Beagle named Alvin in changing the Democratic Party's fortunes in this long-time Republican stronghold.
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