A sample ad in Venture Richmond’s “The Faces of Your Downtown” campaign. ( Images courtesy of Venture Richmond )
Following a year of civil unrest and a pandemic that has rocked urban centers across the country, a Richmond booster group is looking to change the perception of downtown as a place of empty streets and boarded-up storefronts.
Venture Richmond has launched a promotional campaign highlighting the people and places that are keeping downtown open for business. Called "Faces of Your Downtown," the series of ads and business profiles aim to reconnect people with the businesses and owners they may have missed while working from home.
In case you are keeping track:
Teachers Union Ad Pushes Tax Hike for New York's Wealthy
The New York State United Teachers is launching a $300,000 ad campaign to call for a tax increase on wealthy people in order to close a state budget gap made worse by the COVID-19 pandemic.
The campaign called "Fund our Future" is set to include digital ads, billboards, and bus ads in upstate and downstate areas.
Examples of the ad can be found here. The ad campaign from the umbrella labor group adds some heft to the ongoing tax hike talk in Albany.
NBCUniversal shakes up ad sales department in "commitment to advertisers" | Campaign US
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The new reorg includes tapping Josh Feldman as the first-ever global CMO for its advertising and partnerships group.
The media giant said Monday it has restructured its Advertising and Partnerships division to strengthen its offering for marketers.
The reorg includes promoting three executives: Josh Feldman will be the group's first-ever global chief marketing officer, overseeing creative partnerships; Krishan Bhatia will become president and chief business officer, responsible for tech and product strategy and advanced ad sales; and Tom Winiarski will be president of platform monetization, overseeing sales. All will report to global advertising and partnerships chair Linda Yaccarino.
Spike Lee directs celebrity campaign for International WELL Building Institute | Ad Age
As many American storefronts re-open amid a worsening pandemic, the International WELL Building Institute has launched its first national advertising campaign, casting a roster of A-list celebrities to promote its WELL Health-Safety Rating Seal that can give consumers peace of mind about businesses' COVID-19 protocols.
"Look for the WELL Health-Safety Seal outside, and feel more confident going inside," Jennifer Lopez says at the end of the 30-second commercial.
Many things are taking place:
Holiday guides swap tours of tropical destinations for 'Tropical Whopper Tours' in clever new ad
Cook Islands tour guides who are missing their usual summer influx of visitors due to travel restrictions have fronted a new co-marketing campaign for Uber Eats and Hungry Jack's.
Hosted across social media and created by Special Group Australia, 'Tropical Whopper Tours' are fronted by guides like Ina Nooroa from KiteSUP Watersports and Charlotte Piho, a professional underwater photographer; and take viewers on a journey around the key ingredients of the Tropical Whopper burger.
Badcock breaks major new ad campaign - Furniture Today
“We went out to the marketplace and spoke to consumers and what that gave us were these critical insights that helped build this brand position and campaign,” Barb Scherer, vice president of marketing, told Furniture Today. “We not only did focus groups but broad surveys, then came back and tested multiple TV story board concepts to arrive at the winning direction.”
The “Just Right” campaign will make its debut this week with 30-second ad spots ( see examples below ) through streaming venues such as Hulu and will be rolled out in all 38 of the company’s markets. That will be followed the week of Feb.1 with a flight of 30-second ads using the same creative on broadcast television across the same 38 markets. It will also be utilized across the company’s social and digital media channels, its print campaigns and its website.
Ryanair forced to pull controversial 'jab and go' ad campaign | The Independent
Ryanair has been forced to pull its controversial "jab and go" advertising campaign after a ruling from the Advertising Standards Authority ( ASA ).
The airline called the ruling "baseless" and said it "disagrees" with the ASA's decision, although it will comply and retract the ads.
The campaign was launched by Europe's biggest low-cost carrier over the Christmas period, with a TV advert first airing on Boxing Day.
Featuring a small bottle labelled "vaccine" and a syringe, the advert told the public: "Covid vaccines are coming so book your Easter and summer holidays today with Ryanair.
Consumers Find Expertise and Care Anywhere for Tax Filing with H&R Block's New Ad Campaign
H&R Block released its 2021 tax season ad campaign showcasing how Block's expert care is easily available to all customers from home, in offices, or anywhere.
"This year is vastly different than any other in recent history. Hardworking people have faced unemployment, reduced income, and countless financial hardships as a result of the COVID-19 pandemic, making taxes feel more uncertain than ever before," said Julius Lai, chief product and experience officer at H&R Block.
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