The world of ecommerce has been growing for several years, but 2020 marked a landmark year for the industry. With so many businesses forced to shut down or go remote for the pandemic, people have been shopping online more than ever. That's because it's so remarkably easy for businesses to sell things online in this day and age. Partly, that's thanks to platforms like Shopify that help anyone sell products online.
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5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand
What pre-launch strategies actually work for ecommerce brands? Below are some tested and proven strategies you can include in your plan.
You will need to run paid ads to get hundreds to thousands of eyeballs on your landing page. With that, be sure to make the most out of your ad spend by defining your target audience and making sure that your ads resonate well with their need, desire or pain point.
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Influencer marketing is one of the fastest ways to spark conversations, develop curiosity and drive traffic to your ecommerce business. Many influencers out there would be willing to work with new brands — just as long as their values don’t clash.
Our New Ecommerce Community for Growth | Practical Ecommerce
We’re excited to announce the launch of our exclusive community for experienced ecommerce professionals interested in improving their companies, advancing their careers, and making the retail and B2B industries better for everyone.
CommerceCo by Practical Ecommerce is for exceptional folks who work in the ecommerce business — be it retail, B2B, or a brand — to learn, share, and grow.
Kirana Stores Are Here To Stay; They Will Thrive In The Ecommerce Era
A recent study by EY found that 79% of kirana stores in non-metros and 50% in metros saw new customers come in post-March
The EY study also noted that 20% of kirana stores are using online platforms to order their supplies, while 40% of stores state that they would like to partner with digital platforms to grow further
In the recent past, ecommerce has become the benchmark measure of innovation in retail. Empires are being built around the direct to customer value chains that e-tailers claim as theirs, in books, appliances, clothing, personal care and groceries.
Other things to check out:
WeChat advances e-commerce goals with $250B in transactions – TechCrunch
WeChat continues to advance its shopping ambitions as the social networking app turns 10 years old. The Chinese messenger facilitated 1.6 trillion yuan (close to $250 billion) in annual transactions through its “mini programs,” third-party services that run on the super app that allow users to buy clothes, order food, hail taxis and more.
That is double the value of transactions on WeChat’s mini programs in 2019, the networking giant announced at its annual conference for business partners and ecosystem developers, which normally takes place in its home city of Guangzhou in southern China but was moved online this year due to the pandemic.
E-Commerce Shaped by COVID-19 May Become New Normal | Transport Topics
The online shopping trend hastened by the COVID-19 pandemic may signal a new normal for purchasing habits and shipping services, according to Adam Colon, director of operations at J.B. Hunt Transport Services Inc.
Colon described how consumer practices have changed during the pandemic in a session at the Transportation Research Board's annual meeting Jan. 22. The event, which usually brings experts from around the world to Washington, was held virtually.
87 Top eCommerce SEO Tips - Business 2 Community
Outside of Internet Marketing for your e-commerce store, the main way to bring in more traffic is through organic search engine rankings. You can achieve higher rankings with the tips we've listed below. Print them out and you can use this as your checklist.
This article originally appeared on SEO Inc Blog and has been republished with permission.
Find out how to syndicate your content with B2C
Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information… View full profile ›
The Keys to More Ecommerce Conversions | Practical Ecommerce
Ecommerce conversion rate optimization and user experience are complementary, but the former works best when businesses focus on shopper expectations, competitive innovation, and the industry segment.
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Conversion rate optimization (CRO) describes a methodical approach to increasing the percentage of website visitors that convert. In the ecommerce context, a conversion is a purchase. CRO typically includes A/B testing, heat-map analysis, and similar to understand the actions of on-site shoppers. A business will change all or part of its website based on the CRO findings.
Happening on Twitter
Today's last look: Which countries are vaccinating for Covid-19 most successfully, and what can we learn from them? https://t.co/NMontb0zrv FareedZakaria (from New York, NY) Sun Jan 24 20:33:55 +0000 2021
.@Virgin_Orbit released LauncherOne today from Cosmic Girl and successfully deployed the payload for @NASA's educat… https://t.co/xDoazjz1HW FAANews (from Washington, D.C.) Sun Jan 17 22:19:40 +0000 2021
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