My Watch Story A Celebratory Tudor Black Bay GMT, An Engineer's Appreciation For G-Shock, A Father's Seiko 6105, And More
Vintage Watches A 1970s Audemars Piguet Dress Watch, A 1963 Rolex GMT-Master, And A 1966 Tudor Prince Oysterdate With Full Kit
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Every slice of the commercial product world has an ad campaign or two that manages to transcend both its original market and, in the rarest cases, the passage of time. Generally from an era before all things were digital, the automotive world had VW's "Lemon," the early tech scene had Apple's "Think Different" campaign, and fast-casual dining forced the question "Where's the beef!?" But what about watches?
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Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules
A cannabis-infused drink called Cann may have created a new ad genre—ASMR for the eyes—with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting.
The mood-elevating posts "allude to the product's benefits," said Sarah Betts, creative director at agency Red Antler, with "visceral, dreamy imagery, coupled with mysterious copy."
One thing missing in the intentionally cryptic work: any mention of the brand name or shots of the product, which flies in the face of traditional marketing. But there's a good reason for the subterfuge.
Is That Baker Mayfield's Wife in Commercials for Progressive?
We may not know how much Baker Mayfield makes from his Progressive commercials , but considering recent NFL games had an ad value of $55 million per game, you can be sure that the insurance company is paying a pretty penny to both Baker and the networks that run the games. And yes, that is Baker's wife in the commercials — Emily Wilkinson is in on the Progressive deal, as well!
The news of the couple's marketing partnership with Progressive broke just weeks before their first commercials for the company hit TV. In the first 16-week "At Home With Baker Mayfield" series of ads, the Cleveland Browns quarterback and his wife deal with typical home issues — lawn-mowing, electrical and plumbing issues, etc. — in their "new home," the 67,431-seat First Energy Stadium.
Moderna delivers first-ever consumer ad campaign from TBWA\Chiat\Day | Ad Age
Omnicom Group's TBWA\Chiat\Day Los Angeles confirmed it was tapped to lead the creative for Moderna's first-ever, consumer-facing ad campaign, which broke over the weekend in print in the New York Times and via a digital takeover of the Nasdaq MarketSite in New York's Times Square.
The ad introduces consumers to Moderna with a statement that reads: "We've been at this for 10 years. Our mRNA platform is a modern approach to medicine. But it's just the beginning." The ad is timed to Moderna starting to deliver its COVID-19 vaccine to frontline workers and others in immediate need this week—the goal seemingly being to instill American confidence in the vaccine and introduce people to the Cambridge, Massachusetts-based biotech company.
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Madison entrepreneur featured in national ad campaign
Syovata Edari, founder and owner of CocoVaa Chocolatier, is featured in a national advertising campaign and initiative encouraging support of Black-owned businesses this holiday season.
The national initiative, “ 31 Days and Beyond ,” aims to celebrate Black-owned businesses and Black entrepreneurs during the holiday season and throughout the year, a release says. The national ad campaign is called “The Season of Black.”
“The campaign was created this year because, now more than ever, Black entrepreneurs are in need and could use a helping hand to have their businesses supported and patronized in order to create more equity and economic empowerment,” the release says.
New Ford ad campaign urges strong finish as pandemic rounds corner
The Finish Strong campaign is just the latest prong in the Dearborn automaker's response to the coronavirus pandemic. Shortly after the first cases of the deadly virus were confirmed in the U.S. in March, Ford quickly shifted gears and began producing much-needed medical and protective equipment for COVID-19 patients, frontline workers, underserved communities and others across the country.
To date, the Blue Oval has manufactured 55 million face masks and expects to have made enough to donate 100 million masks by mid-2021. Details of the mask donation program are available at FordFund.org.
Oatly mocks dairy-loving dads in debut TV campaign
Oat milk brand Oatly is wryly encouraging middle-aged men to give up dairy milk in its first TV ad campaign, from in-house creative director Michael Lee.
The campaign premiered today with two ads, directed by Tom Speers through Smuggler, which aired back to back during The Voice UK on ITV1.
The ads use humour to encourage conversation between children and parents about switching away from regular milk.
Created by the Oatly Department of Mind Control (Oatly's in-house creative team), "Help-dad" shows fathers as their teenage children attempt to coax them out of drinking cow's milk.
Florida restaurant featured in Pepsi's new ad campaign supporting Black-owned restaurants |
HILLSBOROUGH COUNTY, Fla. ( WFLA ) — A popular Ybor City restaurant is getting worldwide recognition.
The restaurant, 7th + Grove, is one of several across the country featured in Pepsi's latest ad campaign called Pepsi Dig In . It's a platform that supports Black-owned restaurants by providing training, business growth opportunities and raising visibility for the industry.
Dr. Jamaris Glenn is the co-owner of the 7th + Grove and says the 30-second featured video played on television during the recent Tampa Bay Buccaneers game.
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