Friday, February 5, 2021

New Ad Campaign Aimed At Biden Shows Difficulties Undocumented Families Have Faced Amid Pandemic

People hold signs during a rally in support of the Supreme Court's ruling in favor of the Deferred ... [+] Action for Childhood ArrivalS program, in San Diego, California June 18, 2020.

Sharing her experience in a video, Idalia, whose last name has been withheld over concerns her family could be targeted by immigration enforcement authorities, describes how her family has grappled with constant uncertainty, food insecurity and obstacles accessing coronavirus testing, treatment and support during the pandemic.

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Publisher: Forbes
Date: 2021-02-04
Author: Chantal Da Silva
Twitter: @forbes
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Other things to check out:

Bloomberg - Are you a robot?
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Facebook used 'false' evidence in ad campaign against iOS 14 anti-tracking measures | iMore

A new Harvard Business Review study shows Facebook numbers used in a campaign against iOS 14 anti-tracking measures were false.

The report notes a claim from Facebook in ads and its website stating that Facebook data showed "the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend". However, the report notes this is a reference to Facebook's return on ad spend (ROAS) metric. From the report:

Publisher: iMore
Date: 2021-02-04T07:02:33-05:00
Twitter: @iMore
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See celebs scale Paramount+ logo in Super Bowl campaign | Ad Age

In all, more than two dozen individual stars are represented in the multi-part marketing saga, including real-world celebrities such as Patrick Stewart, Stephen Colbert, Gayle King, DJ Khaled and "Survivor" host Jeff Probst. There are also a handful of animated characters shown making the climb, including Dora the Explorer, Spongebob Squarepants, and Beavis and Butt-Head.

And the ads' motley crew all have one thing in common: their TV shows and movies will be available on Paramount+ once it launches on March 4.

Date: 2021-02-04T12:51:11-05:00
Author: Ethan Jakob Craft
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In case you are keeping track:

See Robinhood do damage control in Super Bowl ad aimed at small investors - CNET

Robinhood's Super Bowl spot will take a shot at repairing the company's image as a haven for small investors.

A Super Bowl ad is a big, expensive marketing move for Robinhood as it looks to spruce up its image. The spot will give the company a chance to portray itself in a positive light to millions and millions of NFL viewers on Sunday.

Robinhood makes the smart move of kicking off the commercial with a close-up of a dog that will automatically elicit an "awww" response from many viewers. The rest of the ad follows along with everyday people at home, in their jobs and out dancing.

Publisher: CNET
Author: Amanda Kooser
Twitter: @CNET
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HR 1 ad campaign focuses on keeping Democrats in line - The Fulcrum

The uphill climb to enact HR 1, legislation that's become the democracy reform Holy Grail, won't begin for weeks. But advocates have already decided they need to buck up and provide cover to their most loyal congressional allies — Democrats in the House.

Good-government and progressive groups will start spending $1.3 million on Wednesday to press 18 lawmakers, all of whom just survived intense and expensive re-election challenges, to continue supporting the measure. They all voted for the bill when it first passed two years ago.

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Publisher: The Fulcrum
Date: 2021-02-03T17:31:30 00:00
Author: https www facebook com 296093157932840
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Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign
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Author: Ina Steiner
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Super funds launch biggest superannuation ad campaign | nestegg

In this episode of The nestegg Podcast, host Grace Ormsby is joined by Melbourne-based Reventon's Billie Christofi to talk all things finance and the impact of isolation on our hip pockets.

In stage 4 lockdown, Billie shares the importance of going back to basics when it comes to budgeting, methods to re-assess spending habits, and some of the less conventional ways people can boost their wealth at this time.

Industry Super Australia has pulled out all the stops, telling over 1 million voters what could happen if the superannuation rate is not lifted to the legislated 12 per cent.

Date: 2021-02-05T00:20:14 1100
Author: a href author cmicallef title View all articles from Cameron Micallef Cameron Micallef a
Twitter: @NestEggAU
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