With the pandemic transforming New York City's mayoral race into a mostly virtual affair, the best way to connect directly with voters would seem to be through television ads. Yet so far, the airwaves have been silent.
That will change on Tuesday, when Shaun Donovan, the former Obama and Bloomberg administration official, kicks off the first television ad campaign of any significance in the contest.
By being first out of the gate, Mr. Donovan is trying to gain attention and seize a narrative advantage, an opportunity that will diminish over time as his better-funded rivals, with presumably bigger advertising budgets, join the television fray. Still, this is the race's first television advertising purchase, according to AdImpact, an advertising analytics firm.
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Audi Reacts To General Motors' No Way, Norway Ad Campaign: Video
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The discarded Trump campaign ads that were "too hot" even for him - Axios
Donald Trump is going on trial tomorrow for outlandish behavior culminating with his alleged incitement of the Capitol riot, but some newly surfaced ads his campaign considered for the 2020 election were so far-fetched even he vetoed them.
The big picture: The television and digital ads obtained by Axios ultimately were discarded for being "too hot," according to sources with direct knowledge of their history. The predator spot was a genre of ad that made Trump especially wary, the sources said.
DCCC releases Spanish-language ads hitting GOP on QAnon | TheHill
The Democratic Congressional Campaign Committee (DCCC) is putting an additional $100,000 behind its push to tie vulnerable Republicans to the QAnon conspiracy theory and Rep. Marjorie Taylor Greene (R-Ga.), releasing new Spanish-language ads Monday targeting three GOP House members in competitive districts.
The ad buy represents the DCCC's first six-figure Spanish-language ad buy of the 2022 cycle and it builds on the $550,000 worth of ads released last week accusing eight Republicans of aligning with the fringe elements of the party that were involved in the storming of the U.S. Capitol on Jan. 6.
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Dole goes after bad habits in ... ad campaign – Produce Blue Book
PRESS RELEASE: WESTLAKE VILLAGE, Calif., Feb. 4, 2021 /PRNewswire/ — Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC BB #:124463 took its efforts to raise awareness to new heights with Malnutrition Labels.
Dole's Malnutrition Labels appeared on city landmarks in New York, Los Angeles and Baltimore, raising awareness about nutrition inequalities.
Nutaku Celebrates 60 Million Players With Inclusive Ad Campaign
The Now I Nutaku tagline is intended to reinforce the company's position as an inclusive adult entertainment brand. Last year, Jay Acevedo, Nutaku's head of marketing and communications, attempted to push back on the perception that adult games aren't "real games" in an interview with The Gamer .
"This industry exists. There are millions of us. I mean, what is a game? If you're Candy Crush, you're not a real game? It's become an exclusive sort of word, over the years," he said. "The adult gaming world has so many insights. [It's about] having solid conversations about sex and having as many convos as possible while having fun."
Toyota Campaign Featuring Paralympian Jessica Long Is Most Effective Ad of Super Bowl LV
NEW YORK, Feb. 09, 2021 (GLOBE NEWSWIRE) -- Toyota's "Upstream" is the most effective ad of Super Bowl LV, according to new research from Unruly .
A study by the advertising platform found the ad from the autos brand , which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics.
Tremor International company Unruly used its content testing tool UnrulyEQ to measure consumers' responses to all the big ads from Super Bowl LV. Ads were ranked using EQ Score -- a composite score based on a campaign's ability to not only engage consumers, but also drive brand metrics such as brand favorability and purchase intent.
News: Sage celebrates UK small business with the first B2B ad campaign on TikTok #BOSSIT2021
The campaign invites small and medium sized business enterprise owners to express how they are currently thriving this year, despite the pandemic. Backed by a dedicated Branded Hashtag Challenge, in-feed ads, bespoke music, and working with a host of UK SME creators, Sage's campaign is supported by promotion across its other paid and owned channels.
The challenge runs for the next week on TikTok before the most creative #BOSSIT2021 creation is chosen by Sage to win a £5,000 home workspace.
Happening on Twitter
Shaun Donovan, a former White House budget director, is rolling out his TV ad campaign for New York City's mayoral… https://t.co/j2WsKA5TBX nytimes (from New York City) Mon Feb 08 21:00:19 +0000 2021
First Ad Blitz in N.Y.C. Mayor's Race Has an Unlikely Star: Obama https://t.co/bAyFmfy0au danarubinstein (from New York, NY) Mon Feb 08 18:04:24 +0000 2021
Five mayoral candidates—Shaun Donovan, Kathryn Garcia, Andrew Yang, Carlos Menchaca, and Ray McGuire—now say they s… https://t.co/pljdt19LMl Gothamist (from New York, NY) Tue Feb 02 21:28:30 +0000 2021
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