It has been an interesting seven days. We’re seeing a slight drop in the ecommerce conversion rate (the percentage of online customers who complete an online purchase), which is being countered by a slight increase in traffic visiting IndieCommerce and IndieLite websites. The result has been a 3.53 percent drop in revenue compared to the previous week.
These contradictions in higher online traffic and a lower ecommerce conversion rate may all come down to how stores are currently marketing their websites to their customers.
This may worth something:
PROG Holdings Increases Investment in Ecommerce | Business Wire
Majdi Haroun, Sr. Vice President of Engineering, previously worked at Calvin Klein, NBC/Comcast, and Microsoft, where he drove ecommerce progression and growth. Majdi specializes in taking companies with a strong online retail foundation and accelerating them into digital leaders.
Matt Ball, Vice President of R&D, is a fintech veteran with more than 20 years of experience working with Fortune 100 companies to enable POS- and web-based payment networks. Most recently, he was CTO of ParkMobile, a leading provider of contactless payments across the U.S., where he built a next generation, cloud-native platform. Previous to ParkMobile, Matt was CIO of Payments & Commerce at Fifth Third Bank.
How BNPL Is Building An eCommerce Foothold | PYMNTS.com
Pandemic-driven limitations on in-person shopping, coupled with merchants' efforts to improve digital services, have pushed more retail commerce to take place digitally. Consumers who have shifted to digital channels and encountered convenient shopping experiences, such as streamlined checkouts and compelling payment options, are more likely to stick with them for the long term.
The expansion of eCommerce and digital payment options, as well as generational differences in attitudes around credit, could push retail purchasing in new directions. PYMNTS surveyed 2,977 U.S. consumers in early February to assess their interest in, and use of, BNPL to get a sense of the role that installment payments may play in the developing commercial scene.
Can Google be the anti-Amazon of ecommerce? | Deccan Herald
Google tried to copy Amazon's playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy.
Google is trying to present itself as a cheaper and less restrictive option for independent sellers. And it is focused on driving traffic to sellers' sites, not selling its own version of products as Amazon does.
In the last year, Google eliminated fees for merchants and allowed sellers to list their wares in its search results for free. It is also trying to make it easier for small, independent shops to upload their inventory of products to appear in search results and buy ads on Google by teaming up with Shopify, which powers online stores for 1.7 million merchants who sell directly to consumers.
While you're here, how about this:
March 2021 Top 10: Our Most Popular Posts | Practical Ecommerce
Since 2005, we’ve published thousands of articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in March 2021. Articles from early in the month are more likely to make the list than later ones.
Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers. Read more…
Moonshot Welcomes First Retail and New eCommerce Partners
The company expands its climate-friendly food movement, bringing snacks onto shelves and into more homes across America
Within the company's own backyard in Northern California , Moonshot's snacks can now be found in physical retailers like New Leaf and Berkeley Bowl. Snackers in the San Francisco Bay Area can also buy Moonshot through Zero Grocery. Within the next week, the brand will be available at a handful of other values-aligned retailers across the country, including Foxtrot Market, Hive Brands, and The Goods Mart, with more locations coming soon.
Building Trust to Enhance Customer Loyalty in Ecommerce Operations
There are three key dimensions of building trust that organizations need to focus on to enhance customer loyalty in ecommerce operations, i.e., Gaining Trust, Maintaining Trust, and Regaining Trust. Unfortunately, majority of the organizations overly concentrate on their efforts to gain trust and often fail on maintaining trust while very few are able to regain trust after faltering significantly in delivering on their promise.
Efficient & Friendly Customer Service
This refers to the ability of the members of the customer services team to respond in a timely and resourceful manner to solve problems/issues with product/service shortcomings. It requires proper training and development coupled with the empowerment to take resolution initiatives by the front end employees for upholding the sanctity of the organizational brand
Tips for Starting an Auto Parts Ecommerce Store | SpeedwayMedia.com
Right now, only one out of three aftermarket auto parts businesses use e-commerce as part of their business strategy. This is problematic, as consumers are gravitating more and more toward online shopping. If you want to gain a competitive edge, your brick-and-mortar store isn't enough.
As history has shown, running a successful e-commerce business for auto parts depends on two key factors: convenience and trust. Nail these two factors, and you'll be well-positioned for e-commerce success.
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