The Office of the Director of National Intelligence is planning an ad campaign to brand and market the intelligence community.
The "One IC" campaign will focus on how the 18 intelligence organizations fall under the common umbrella of the intelligence community campaign, Lori Welch, the Chief of Emerging Talent in the Human Capital at ODNI, said at an April 8 FedScoop event.
"People know the FBI. They know the CIA," she said. "But there are 16 other elements, and together, we're one."
Alaska governor to launch ad campaign for tourism industry
JUNEAU, Alaska (AP) — Gov. Mike Dunleavy has announced that Alaska will conduct a national advertising campaign to support its tourism industry.
Another hurdle is a federal law that requires cruise ships that enter Alaska to stop in Canada, which will not allow stops this year as a result of the coronavirus pandemic, KTOO Public Media reported.
Dunleavy has signed a resolution asking Congress and President Joe Biden to exempt Alaska from the law.
COVID-19 vaccine ad campaign aimed at hard-hit communities
Hitting the airwaves, billboards and social media Monday, a series of ads featuring Milwaukee residents sharing their reasons for getting the COVID-19 vaccine.
MILWAUKEE - We frequently hear from health leaders, state and local officials — even the president — about getting the vaccine, but a nearly million-dollar campaign will share community member's vaccine experience — in their own words.
The campaign created by a coalition of local government, nonprofit and health organizations, targets Black and Latinx residents who have been disproportionately impacted by the pandemic and are often more skeptical about the vaccine than others.
Impossible Foods eyes meat eaters in first national ad push | Marketing Dive
"We built this campaign to introduce Impossible products to consumers nationwide as delicious meat — no qualifications or compromises needed," Senior Vice President of Marketing Jessie Becker said in the announcement.
The ads target meat eaters who may be wary of the company's plant-based foods and their ability to share the look, feel and taste of animal-based meat — something the spots attempt to address by adopting a style of photography that is similar to that used by burger chains in their ads. Wieden+Kennedy has experience in this area and was named McDonald's lead agency in 2019.
State ad campaign hopes to ease vaccination fears in Black communities – SFBay
The state’s Department of Public Health has launched an advertising campaign intended to encourage the Black and African American communities to get the Covid-19 vaccine.
The campaign is part of the state’s “Vaccinate All 58: Let’s Get to ImmUnity” public education effort to encourage residents to get vaccinated.
The state is spending some $40 million in public outreach to preach the vaccines’ virtue via radio, print, social media, television and billboard ads.
Wix’s Negative Advertising Campaign Falls Flat with WordPress Developers and Professionals
Wix has launched a negative advertising campaign targeting WordPress, following a bizarre marketing stunt where the company shipped out Bose headphones to influential WordPress community members. Recipients were puzzled, because it appeared the company was wasting its marketing budget on people who were not likely to be swayed by the campaign. Wix seems oblivious to the negative responses to its headphones marketing ploy.
Like, these are nice headphones, but I want to know if there is a proprietary CMS that is willing to pay to replace the outdoor condenser thing for my A/C within the next 12 months or not before making my decision.
Fresh Off Mayoral Campaign Trail, Janey Launches Targeted Vaccine Ad Push
Hours after announcing her intention to seek the mayoralty outright, acting Boston Mayor Kim Janey assumed the podium and rolled out a coronavirus vaccine ad campaign targeted at the city's disproportionately impacted residents.
As of March 30, about 35% of Bostonians over the age of 16 have received at least one vaccine shot. Nearly 21% of residents have been fully vaccinated, while 45% of those fully inoculated are people of color.
Janey said Tuesday that the multilingual Hope Campaign aims to build trust with non-English speakers and communities of color across Boston's neighborhoods to boost those figures.
M&S relaunching 'Fresh Market Update' TV ad campaign | News | The Grocer
The Fresh Market Update campaign promotes the quality of the retailer's 'Select Farms' and its commitments to sustainability
M&S is relaunching its 'Fresh Market Update' TV and online ad campaign, showcasing the retailer's farming partners.
Nineteen ads are to air over four months across ITV, Channel 4 and YouTube, each introduced by ITV weather presenter Lucy Verasamy.
The Fresh Market Update campaign, which first ran last year , promotes the quality of the retailer's 'Select Farms' and its commitments to sustainability, featuring interviews with farmers.
Hulu Unveils New User Interface, New Branding and New Ad Campaign - LaughingPlace.com
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