As it continues to grow its audience, riding on the back of the eCommerce boom, Pinterest has launched its first ever B2B ad campaign , which aims to better frame its expanding use case and highlight opportunities for marketers.
As you can see here, the new 'Be Their Next' campaign focuses on the differentiating factors of Pinterest versus other social apps, and prompts brands to get engaged in that chain to connect with its audience.
In case you are keeping track:
Biden HHS ad campaign mirrors Dem super PAC ads | Fox News
The Department of Health and Human Services (HHS) under President Biden has launched a multimillion-dollar ad campaign mirroring Democratic super PAC ads promoting his COVID-19 relief bill.
The Biden administration is reportedly dropping a whopping $50 million on an ad campaign promoting HealthCare.gov, the ObamaCare website, to people without insurance, Spanish-speaking individuals and others.
Coverage options under HealthCare.gov saw expansion under Biden's American Rescue Plan, which was signed into law by the president last month and included another round of stimulus checks.
Valentino's kimono-belt 'trampling' ad campaign featuring Japanese model Koki causes uproar
Pinterest Launches Its First B2B Ad Campaign 04/01/2021
Pinterest launched its first B2B campaign Thursday in six global markets to help brands reach the 83% of weekly users who the company says make purchases based on content they see on the site.
The campaign -- Be their next -- rolls out today in the United States, the United Kingdom, France, Germany, Canada, and Australia. It targets unbranded searches.
About 97% of the top Pinterest searches are unbranded, giving brands an opportunity to engage with customers who are open and planning future buying decisions, explains Jim Habig, global head of business marketing at Pinterest.
What did we miss?
White Claw kicking off first global ad campaign
Of the many ways to measure the meteoric rise of hard seltzer, this could be the most telling stat: A year ago, category leader White Claw had six competitors. Now it has more than 170 brands nipping at its heels, it says, with new hard seltzers hitting the market on a weekly basis.
In the face of the new competition, Chicago-based White Claw, which has never really embraced traditional advertising, is leaning into it. Starting with a new campaign launching today—its first global effort—the brand will boost its marketing spending to six times higher than in previous years, according to John Shea, chief marketing officer for Mark Anthony Brands, which controls White Claw and Mike’s Hard Lemonade.
'Waiting for vaccine' group targeted by Nevada ad campaign | Las Vegas Review-Journal
With large numbers of Nevadans hesitant about the COVID-19 vaccine, state officials have launched an advertising campaign appealing to their emotions.
National statistics from December showed 40 percent to 50 percent of people fell in the “wait and see group” when it came to vaccination, with similar numbers likely in Nevada, said Paige Galeoto, an executive at the Reno-based marketing company Estipona Group, which is spearheading the campaign.
New ad campaign highlights need for early autism screening, diagnosis
Biden Admin Announces New Ad Campaign To Beat Vaccine Skepticism | Talking Points Memo
The Biden administration on Thursday morning announced a new ad campaign aimed at encouraging Americans to get vaccinated against coronavirus that includes participation from hundreds of organizations and “local voices people know and trust” to help boost confidence around vaccination.
“The Community Corps will be comprised of trusted voices in communities across the country,” the Health and Human Services Department said in a news release announcing the campaign.
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