To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis.
There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online.
Distributel, a company that buys wholesale access to Rogers Communications Inc.’s internet backbone, has seen a traffic increase of about 50%, according to this article .
Quite a lot has been going on:
Quantzig Helped a German Ecommerce Retailer to Increase Average Order Value (AOV) by 53% Using a
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200428005403/en/
* * *
According to the supply chain analytics experts at Quantzig, "We have been supporting many clients across a range of industries in their COVID-19 response and planning efforts. Based on our experience and interactions with clients from the e-commerce retail sector, we've witnessed that businesses are focusing on performing better in the consumer-driven markets due to the sudden surge in demand for essentials and other indispensable products."
How to Pivot Quickly with an Ecommerce Usability Study
When time is of the essence, conducting a heuristic evaluation of your online shop will help you learn how to increase sales now.
* * *
It helps you quickly identify the website’s health without having to do a long exhaustive study.
You will not be reviewing every detail, you will be generating a high-level overview of usability factors best known to influence sales.
The beautiful thing about a usability study is that, once identified, problems are fairly intuitive to fix.
Leveraging e-commerce in the fight against COVID-19
While you're here, how about this:
A Pinterest Strategy for Growing an Ecommerce Brand | Practical Ecommerce
Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty.
* * *
Brand your profile. The first step is to brand your content. A well-branded profile tells Pinners that you’re a full-fledged company, open for business.
Use a text overlay on your images to highlight, say, blog posts, discount codes, or unique features. Keep the text clear, concise, and easily read on mobile.
FedEx and BigCommerce Team Up to Bring New Ecommerce Offering to Small and Medium Businesses -
FedEx and BigCommerce Team Up to Bring New Ecommerce Offering to Small and Medium Businesses Associated Press |
* * *
BigCommerce , a leading open SaaS ecommerce platform for fast-growing and established brands, is collaborating with FedEx Corp. (NYSE: FDX) to give small and medium businesses on BigCommerce access to the robust FedEx portfolio of ecommerce solutions and competitive rates.
Key Findings from the 2020 Guide to Ecommerce Platforms Report | Digital Commerce 360
US Cautions India Against Ecommerce Policy, Digital Tax
In its latest report on trade barriers, the US highlighted that India permits 100% foreign direct investment (FDI) in B2B businesses, but prohibits foreign investment in the B2C of inventory-based online trade. Besides this, the only expectations in the inventory-based ecommerce were for food retailing and single-brand retailers that met certain conditions. This "narrow exception limits the ability of many electronic commerce service suppliers to serve the Indian market", the report read.
Happening on Twitter
The latest Magento Commerce and enhancements releases include tools to improve our merchants' capabilities, securit… https://t.co/79JqvrsH8r magento (from San Jose, CA) Tue Apr 28 16:34:03 +0000 2020
Spend even five minutes talking to @Tobi about @Shop and you'll understand the app for what it is. Obectives: 1… https://t.co/VPKKW3tqFj web (from Columbus 🛫 Everywhere) Wed Apr 29 01:04:23 +0000 2020
No comments:
Post a Comment