Your business is running a Facebook ad campaign but isn't seeing any sales come in. You know that the platform works because you've heard other businesses rave about it, but aren't sure why your ads aren't doing the same.
In this article, we will discuss how to set up your ad account tracking, how to understand the reporting dashboard, and how to optimize each part of the sales pipeline.
The Facebook Pixel is a code that when added to your website, collects your site visitors' information and activity. Facebook then uses this data to help you understand your audience and find users similar to them, how many conversions you are receiving from your Facebook ads, and how you can improve your ad spend.
This may worth something:
The Memo: Bully pulpit may be backfiring for Trump | TheHill
On Friday, Trump sought to undo damage that had been done the previous day when he had suggested that some kind of "injection" with disinfectant or the use of ultraviolet light "inside the body" could prove effective in treating COVID-19.
Those remarks drew both condemnation and consternation. Several public health organizations urged people not to ingest bleach in any form, as did the company that manufactures Lysol and Dettol.
"We must be clear that under no circumstance should our disinfectant products be administered into the human body (through injection, ingestion or any other route)," British company Reckitt Benchiser said in a news release.
Trump Tweets Review of Dem Ad His Campaign is Suing Over
President Donald Trump reviewed an ad he attributed to “The Do Nothing Democrats” in a tweet on Saturday, calling it a Fake Ad, but then listing specific parts of the ad he presented as true.
In his tweet, Trump disputed that he ever “said that the CoronaVirus is a ‘hoax’,” saying he was referring to the way Democrats “lied about” coronavirus as the hoax.
But after that, Trump went on to say that another quote from in the ad, that the virus started with ‘one person from China’ was accurate.
NH Primary Source: AFP launches digital ad campaign on behalf of beleaguered NH businesses
AFP SAYS THEY'VE PAID ENOUGH. Americans for Prosperity-New Hampshire, a conservative group promoting low taxes and fewer regulations, says it's bad enough that Granite State businesses are struggling to stay afloat during the coronavirus pandemic.
Now, the group notes, it's possible that businesses, large and small, could be hit with tax increases.
Under the current state budget, AFP says, if state revenues fall 6 percent or more below official estimates, the business profits tax would increase from 7.7 percent to 7.9 percent, which is a 3 percent increase, and the business enterprise tax would increase from 6 percent to 6.75 percent, which is a 12 percent increase.
And here's another article:
Under new CMO, E-Trade unveils campaign that doesn't shy away from the downturn | Ad Age
E-Trade is hoping to educate consumers about the importance of investing and trading—particularly during the economic downturn. The financial services brand is unveiling a new campaign on Thursday that is designed to communicate its offerings to both seasoned and novice investors.
"There's so much financial jargon out there, and it's a very volatile market from COVID-19," says Andrea Zaretsky, who joined E-Trade as chief marketing officer late last year after stints at Sephora, Toys"R"Us and American Express. "Our goal is to shine a light on those services, the many ways that E-Trade can support customers right now as they look to navigate their finances."
China emerges as new flashpoint in 2020 campaign | TheHill
Trump has pivoted from early praise of China's response to the coronavirus to blaming it for the spread, suggesting Beijing ought to pay a price if it concealed the extent of the threat early on.
But the president's supporters are hitting Biden for his positive remarks about China over the years as well as his criticism of Trump's Chinese travel ban announced on Jan. 31.
America First Action, a pro-Trump group, released its attack ad last week as part of a $10 million "Beijing Biden" campaign focused on the battleground states of Michigan, Pennsylvania and Wisconsin — three states Trump won in 2016.
Bloomberg's Hawkfish is one of at least 3 tech firms Biden campaign considers hiring
Joe Biden's campaign has signaled to allies that a tech company founded by billionaire former presidential candidate Mike Bloomberg is one of the firms it is considering hiring as it ramps up for the general election against President Donald Trump.
Biden's team has been in touch with multiple firms that specialize in crafting digital ads and online messaging campaigns, according to people familiar with the matter. Bloomberg's company Hawkfish, however, is one of at least three firms that are at the top of the campaign's list to work as its main digital ad agency, these people added. Hawkfish played the same role for Bloomberg's presidential campaign.
Medical Staffing Companies Cut Doctors' Pay While Spending Millions on Political Ads –
A medical worker at a coronavirus drive-thru testing site in Washington, D.C., on April 2. Drew Angerer/Getty
Private equity-backed medical staffing companies that have cut doctors' pay are continuing to spend millions on political ads, according to Federal Communications Commission disclosures .
The ads amount to $2.2 million since Health and Human Services Secretary Alex Azar declared a public health emergency on Jan. 31. About $1.2 million has been spent since President Donald Trump's national emergency declaration on March 13, the disclosures show.
Happening on Twitter
omg... Google's chief biz officer, on a Google Meet call with 1000s of staff, was asked why Zoom is dominating vide… https://t.co/N2KT8u6WXG JesseLehrich (from Chicago, by way of Boston) Fri Apr 24 23:14:17 +0000 2020
Did you see this? Media caught on Facebook Live coordinating a "stunt" photo op using a guy in a medical getup and… https://t.co/jfu9H8nJcE WayneDupreeShow (from USAF Desert Storm/Shield Vet) Fri Apr 24 20:33:38 +0000 2020
Facebook has accused the Israeli surveillance tech company NSO of using servers located in the U.S. to infect hundr… https://t.co/22Wl3XfPPW business (from New York and the World) Fri Apr 24 19:12:04 +0000 2020
No comments:
Post a Comment