Monday, April 27, 2020

Facebook criticised for 'pseudoscience' ad-targeting category | Campaign US

Facebook was until last week allowing advertisers to target users that it had identified as interested in "pseudoscience", jarring with the company's actions to curb the spread of Covid-19 misinformation across its platforms.

The social media network removed the category from its ad portal last week following a Markup investigation, which found that interest category reportedly contained more than 78 million users and was actively available during Covid-19.

Twitter: @Campaignliveus
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Indiana candidate asked to not use Mother Teresa's image in campaign ad

A lawyer who served as legal counsel for the well-known nun and missionary for over a decade has sent a letter to Republican Chuck Dietzen requesting that he stop using the likeness of Mother Teresa in his campaign ads.

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The letter continued: "Your YouTube campaign ad, which begins with footage of Mother Teresa is in direct violation of her wishes, as well as the wishes of the Missionaries of Charity who exclusively control the commercial use of her name, image and likeness."

Publisher: Indianapolis Star
Author: Kaitlin Lange
Twitter: @indystar
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Out There for Us PSA: Alicia Keys sings 'Good Job' to COVID-19 workers

Essential workers on the front lines of the COVID-19 battle are are getting thanks for doing a great job with the new "Out There for Us" campaign and PSA.

Alicia Keys' powerful "Good Job" song is the soundtrack of the new PSA, part of the Ad Council #OutThereForUs campaign showing gratitude for the crucial work of health workers, truck drivers, caregivers, grocers, sanitation workers, police officers, taxi drivers and more.

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"These streets aren't empty, they're filled with courage, compassion and strength," the video states, showing workers from delivery people to medical staff in protective gear. "Essential workers are out there for us."

Publisher: USA TODAY
Author: Bryan Alexander
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Mother Teresa's Lawyer Sends Cease and Desist Letter to GOP Candidate Using Her Image in Campaign

A Republican congressional election candidate has been told to cease using the likeness of Mother Teresa in his ad campaigns by a lawyer who served as legal counsel for the late missionary.

Chuck Dietzen, who is running for election to the U.S. House to represent Indiana's 5th Congressional District, used footage of Mother Teresa in one of his election videos.

"Your YouTube campaign ad, which begins with footage of Mother Teresa is in direct violation of her wishes, as well as the wishes of the Missionaries of Charity who exclusively control the commercial use of her name, image and likeness."

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Publisher: Newsweek
Date: 2020-04-27T04:28:12-04:00
Twitter: @newsweek
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This may worth something:

Locked-down advertisers ask: is it too soon for jokes? | Media | The Guardian

Lucy Jameson is facing a conundrum as she advises cautious customers of her advertising agency: when are companies allowed to make jokes about the pandemic-induced lockdown?

Advertisers are struggling to work out how to promote their products during an age of physical distancing, walking the tightrope between continuing to sell goods where possible, building their brands, and trying not to look insensitive.

Publisher: the Guardian
Date: 2020-04-27T05:00:34.000Z
Author: Jim Waterson
Twitter: @guardian
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OLD NEWS: Stains were not a good reason to toss out a perfectly good shirt

And talk about inconvenience. In that April 27 Arkansas Gazette was a small item about a Little Rock man who broke his arm while trying to crank his automobile on a Sunday afternoon. C.T. Botterworth of 506 Olive St. was trying to start his Chevrolet using the crank arm attached to the front end of the car.

Those crankarms were notorious for flinging themselves at the noses of the poor souls tasked with starting the car, hence the adjective "cranky."

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Publisher: Arkansas Online
Date: 2020-04-27 1:52
Author: Celia Storey
Twitter: @arkansasonline
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As campaign 2020 shifts into high gear, Trump's defamation suits pose a chilling prospect for the

In the long and dubious history of nasty presidential politics, the anti-Trump attack ad that the pro-Democrat super PAC Priorities USA paid NBC affiliate WJFW-TV in Rhinelander, Wisconsin, to televise in America's 134 th largest market seemed tame enough.

The 30-second spot uses rapid-fire audio snippets of Trump dismissing the seriousness of the nascent but fast-growing COVID-19 outbreak from late January through late March while an on-screen graph ticks increasingly upward as U.S. cases exponentially multiply. In one snippet, Trump appears to dismiss the virus as "a hoax."

Publisher: Virginia Mercury
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Thai Airways rewards members airmiles for staying at home | The Drum

Thailand's national carrier Thai Airways is handing out up to three million free miles to its members in its latest ad campaign, but with a caveat – they have to stay at home.

The campaign, created by Wunderman Thompson, wants to encourage the airline members to stay at home during the coronavirus pandemic (Covid-19). At the same time, the airline hopes they will take the downtime to plan for their travel beyond Covid-19.

As the airline industry has been hit hard by Covid-19, Thai Airways hopes this campaign will help it remain relevant and do its part to prevent the spread of the virus.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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