For much of the past six weeks, political campaigns were reluctant to focus too heavily on the coronavirus outbreak. Though some outside groups started to criticize President Trump's handling of the crisis, the virus was largely considered off-limits to many campaigns, which worried about politicizing the unending tragedy.
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Now, more than 50 percent of all political ads on TV are about the coronavirus, the first time that a majority of ads were focused on the outbreak, according to Advertising Analytics, an ad tracking firm. There were 33 unique ads centering on the virus that aired last week, spanning the presidential, Senate and congressional elections.
Many things are taking place:
Biden campaign out with new ad on Trump's virus response
Trump Airs Another Campaign Ad At Briefing, Produced By White House Staff - National Memo
Donald Trump used time during his regular COVID-19 briefing on Monday to play a campaign ad for himself. Trump said that the video had been put together by White House staff — a possible violation of federal law regulating the election activities of federal employees.
Under fire for downplaying the coronavirus' risk and doing little to prepare for the pandemic, Trump made reporters watch what was effectively a campaign ad. "We have a few clips that we're just going to put up," he said, before playing a video containing clips organized and edited to blame the media for minimizing the threat of the pandemic and tout Trump's response.
Tenute Piccini launches major TV ad campaign with Covid-19 focus
The campaign, which was launched on Easter Sunday, includes a 32-second advert, which is being run on all Mediaset television and digital channels.
Featuring images of empty cities interspersed with shots of Tuscan vines, the ad carries the message that “all will be fine” and the “courageous Italian heart” will triumph over Covid-19.
Shown during prime time viewing, the advert is intended to be a message of hope for the whole country, the estate said in a statement.
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McDonald's launches a new campaign to promote free food for first responders | Ad Age
McDonald's is devoting its next two weeks of advertising to Thank You Meals, its new push to give free meals to first responders, and its biggest coronavirus pandemic-related marketing move to date, sending a strong signal that COVID-19-related efforts are not slowing down in the restaurant industry.
From April 22 to May 5, healthcare workers, firefighters, paramedics and police officers can show their work ID at any McDonald's in the U.S. and choose a free meal, including items such as an Egg McMuffin, hash browns and a drink for breakfast, or a Double Cheeseburger, fries and a drink for lunch or dinner. Thank You Meals are set to be served in the chain's Happy Meal boxes, with a thank you note in place of the toy, Erlinger said.
Do news publishers need special financial support because of the virus ad slump?
Online traffic has soared, but advertising and print circulation revenues have collapsed as brands pull spend and block ads from appearing next to Covid-19 content, while retailers have shut.
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Many publishers, including City AM, the Evening Standard , Guardian Media Group, Newsquest, PA Media, Reach, TI Media and Time Out, have furloughed staff, reduced salaries and cut back on print distribution.
Publishers have appealed to politicians for help. Culture secretary Oliver Dowden has written to 100 leading advertisers, urging them not to block ads on trusted news sites , and the government and Newsworks have agreed a coronavirus ad campaign , worth tens of millions of pounds, to run across newspapers for the next three months.
Miami-Dade Teachers Union Launches New Ad Campaign To Help Parents Get Free Meals From School
CBS4's Jim DeFede spoke with Karla Hernandez Mats, president of United Teachers of Dade, about the PSA.
Nine Inch Nail Army recruiting commercial | Connecting Vets
The moment has finally come when I have to accept that I'm getting old and am no longer one of the cool kids.
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The band which mainstreamed the industrial rock genre back in the late 1980s is led by Trent Reznor, who today collaborates with musician Atticus Ross. I have been going to Nine Inch Nails concerts since I was a teenager, they're one of my all-time favorite bands. Reznor and his bandmates put on a great show, if anything, he's only gotten better with the passing years. But let's be honest, a NIN concert these days isn't the raucous affair it once was. The fan base has gotten older.
Happening on Twitter
There was no widespread testing then, and there is no widespread testing now. That's why the President did not have… https://t.co/42yU8eszSS weijia (from Washington, DC) Mon Apr 20 09:58:46 +0000 2020
"Genocide isn't something that just happens one Sunday morning. There's a huge cultural preparation that takes plac… https://t.co/CQ1ZoNNaru mehdirhasan (from Washington DC) Tue Apr 21 18:50:12 +0000 2020
After Birx and an HHS official talk about the importance of coronavirus testing, Trump takes the mic and says, "by… https://t.co/dQFeASapqq atrupar Mon Apr 20 22:39:01 +0000 2020
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