Google is making a significant change to its Google Shopping platform by letting any business owner that sells products online list their inventory for free. Usually, an e-commerce operation would need to pay for ad placement on Google Shopping. But the company says it will now let anyone who operates a website or manages a store on a marketplace platform list without paying. Google still plans to charge companies for top placement as promoted listings.
"What we're seeing is that they are many, many retailers and small businesses that stand ready to serve shoppers, but don't yet have a great way to connect with them digitally," Bill Ready, Google's president of commerce, tells The Verge . "We think that by doing this, it helps many more shoppers find what they're looking for, but it also helps bring some quite needed relief to the retail and small business ecosystem."
This may worth something:
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice.
In online retail, a full 76% of paid search goes to Shopping Ads. However, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate that waste: listing multiple products on the landing page that match the shopper’s search (rather than just one single product.)
Kentucky Joins SNAP Program Allowing Online Grocery Shopping
WASHINGTON, DC — Good news for those who are on the Supplemental Nutrition Assistance Program (SNAP). U.S. Secretary of Agriculture Sonny Perdue approved the state's request to allow online grocery shopping for SNAP recipients.
Kentucky, Missouri, and Texas all submitted requests. The approval will allow the three states to speed up the implementation process of online purchasing with authorized SNAP retailers.
There are more than 500,000 people in Kentucky participating in SNAP — 225,000 households. That is almost $750 million a year in federal funding.
Amazon Go Remains Compelling but Niche Shopping Experience, Finds Strategy Analytics | Business |
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200421005598/en/
* * *
Derek Viita, Senior Analyst and report author commented , " While not directly relevant to other industries, if cashier-less concepts such as Amazon Go become more widespread, we would expect to see continued growth in consumer adoption of forms on contactless payments, which Strategy Analytics already expects to happen due to the COVID-19 pandemic."
Check out this next:
NBA Hall of Fame player's grandson developing Cape Coral shopping center
The Cape Coral commercial real estate broker, however, hopes to rise not in basketball prowess but in developing a shopping center in southeast Cape Coral.
* * *
Mikan, the grandson of NBA Hall of Fame center George Mikan, is developing the seven-acre parcel at the northeast corner of Del Prado Boulevard and Cornwallis Parkway, roughly between Cape Coral Parkway and Veterans Parkway.
"We're still in the planning stages," Mikan said. "It's really going to be national in scope. The growth has slowed down, but it hasn't really changed our timeline too much on what we're doing. We're going to develop with national tenants on there and do a really, nice development for the southeast Cape area. We've done a lot of market research to see what the area desires."
Penske Enhances Online Shopping and Buying Experience for Used Trucks | News | wfmz.com
Penske has rolled out a new and improved version of PenskeUsedTrucks.com . The upgraded website includes an enhanced online experience featuring responsive, adaptive design using a state-of-the-art digital platform that makes shopping, buying and financing a used truck online easy.
* * *
"I am excited to introduce to commercial vehicle purchasers a website with a new look and feel and an improved customer experience," stated Jack Mitchell , Penske senior vice president of vehicle remarketing. "When shopping online for the right used Penske trucks to fit your fleet's needs, the intuitive search function is quicker and streamlined."
Beckley-Raleigh County Chamber announces Virtual Cash Mob shopping initiative
"This initiative is designed to help small local businesses both now and after our world of commerce fully re-opens", says Michelle Rotellini, President/CEO of the Chamber," To kick off the initiative, we will first feature small businesses that were closed to the public due to the Governor's social distancing order.
BB&T will sponsor the first 10 businesses. We will continue for as long as it takes to help our local small businesses rebuild themselves.
For more information and to find out how to get your business involved contact BRCCC:
Michelle Rotellini
304-252-7328 | mrotellini@brccc.com
Prattsburgh man wins $20K shopping spree through Tops Monopoly game – Fingerlakes1.com
Tops Friendly Markets recently announced the winner of a $20,000 shopping spree through its Monopoly game.
Prattsburgh resident Daniel G. was presented a $20,000 shopping spree. He is one of twenty guaranteed winners.
The words "Instant Winner! $20,000 Tops Shopping Spree" can be a little daunting to see when you open a Tops Monopoly ticket. That was the case when Daniel opened his tickets recently and so he quickly went out to the car and shared the ticket with his mom. "We came back into the store and I immediately went to the associate that I recognized at the customer service desk," said his mother Eleanor.
Happening on Twitter
Google will now let any business list products on Google Shopping for free https://t.co/idqMl195oD https://t.co/rLyVOyee1s verge (from New York) Tue Apr 21 13:00:05 +0000 2020
Google will now let any business list products on Google Shopping for free https://t.co/9Xa9KnEfK1 MattNavarra (from Cardiff, Wales) Tue Apr 21 13:14:35 +0000 2020
No comments:
Post a Comment