Friday, April 24, 2020

Pro-Black Hills Energy ad campaign slams Pueblo's history with animal shelter - KRDO

PUEBLO, Colo. (KRDO) -- With the special election regarding Pueblo's electricity future just days away, advertisement campaigns are taking a different approach, and one is cutting right to the core of the city's competency by harking back to last year's debacle with a local animal shelter.

On May 5, Puebloans will vote on Ballot Question 2A, which would have the city no longer use Black Hills Energy as its electricity provider and instead form a Public Electric Utility. The city's plan is to allow the Pueblo Board of Water Works to take over at the helm of Pueblo's electric utility.

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Publisher: KRDO
Date: 2020-04-24T16:04:00 00:00
Author: https www facebook com DanBeedieKRDO
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And here's another article:

Twitter is taking down a fake Joe Biden ad amplified by Trump campaign staffers - The Verge

Over the last few days, a fake Joe Biden campaign ad has gone viral across Twitter, boosted in part by current and former Trump campaign staffers. After The Verge's report on the image, Twitter said that it was in violation of its elections rules.

The image shows Biden with a beam of light emanating from his chest with "His brain? No. His heart." overlaid on top with the campaign's official logo, too. This tweet appears to be the original and has accrued over 10,000 retweets and 62,000 likes as of publication.

Publisher: The Verge
Date: 2020-04-23T15:05:29-04:00
Author: Makena Kelly
Twitter: @verge
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Ad industry needs to come out fighting for advertising | Campaign US

The UK ad industry has a dilemma after a month of the coronavirus lockdown, with no clear end in sight.

Advertising and media leaders should be fighting loudly for the importance of investing in brands as adspend has collapsed.

Yet they know it is difficult to champion an industry that promotes consumption and activity when everyone is meant to be staying at home.

* * *

Campaign reported on 30 March that the UK ad market was facing an estimated 50% drop in April and, with only a few days left, our news story remains accurate.

Twitter: @Campaignliveus
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Inside State Farm's buzzy commercial for ESPN's "The Last Dance" - Business

State Farm was gearing up to sponsor the National Collegiate Athletic Association's March Madness tournament when the coronavirus hit the US, leading the NCAA to cancel the event.

Postponed sports have left a major hole for networks like ESPN, TNT, and CBS that count on ads from big sponsors like State Farm.

State Farm for its part spent all of $105 million on TV ads alone in January and February and $544 million on TV advertising in 2019, according to Kantar.

Publisher: Business Insider
Date: 2020-04-24
Author: Lauren Johnson
Twitter: @AdsInsider
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Check out this next:

Smirnoff Repurposes Its Summer Ad Campaign For Quarantine – Adweek

To promote the return of its Red, White and Berry seltzer and debut a new sugarless version, Smirnoff had a big, over-the-top, star-studded, patriotic, party-themed summer campaign planned.

Unfortunately, after the spots were filmed in February, all parties were canceled until further notice due to the coronavirus epidemic.

Rather than throw out the work they’d already put into creating the campaign, Smirnoff went for a more appropriate message in response to the situation we’ve all found ourselves in.

Date: 2020-04-24T16:24:27-04:00
Twitter: @adweek
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Lowe's marketing head talks debut of ad campaign during NFL Draft — and a pandemic

The new ad campaign marks the first big marketing push from Mooresville-based Lowe's since its executive vice president and chief brand and marketing officer, Marisa Thalberg, started in February.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @YahooNews
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Newsweek Publishes Brad Parscale Attack on Joe Biden

Former print magazine Newsweek published what amounts to a 700-word attack ad — against Joe Biden — disguised as political analysis that was penned by Trump campaign manager Brad Parscale , whose credentials the publication did not disclose until the very end of the article.

Newsweek, which was once sold for one dollar, published Parscale’s opinion column under a headline that could lead readers to believe it was political analysis, not political attack: “With Biden As Their Nominee, Democrats Learned Absolutely Nothing From 2016.”

Publisher: Mediaite
Twitter: @mediaite
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Budweiser revamps 1999 classic 'Whassup?' ad for quarantine times | Campaign US

The original , created by DDB Chicago, won awards including the Film Grand Prix at the 2000 Cannes Lions and generated one of the most well-known advertising catchphrases of all time.

The new version was overseen by Anomaly New York and adapted by Anheuser-Busch InBev’s in-house creative agency DraftLine. It uses the original video, with re-recorded audio that mentions being "in quarantine – having a Bud", and ends with the message: "Buds support buds; check in on yours." The spot will run online from today.

Twitter: @Campaignliveus
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