As the digital shift continues to keep pace with post-coronavirus shopping behaviors, eCommerce fraud is growing with it. In fact, 22 percent of respondents in a recent TransUnion survey claimed they had "been targeted by digital fraud related to COVID-19." Biometrics, which measures the physical characteristics of an individual to validate identity, has been touted as a potential fix for that issue, but in reality the jury is still out on its immediate effectiveness.
Other things to check out:
Coronavirus Shutdown Drives Click-and-collect Ecommerce | Practical Ecommerce
Statista reported that two-thirds of millennials surveyed had purchased online and picked up in-store.
Enrique’s Mexican Restaurant is on Avenue E in Kuna, Idaho, a town of about 25,000, a few miles outside of the state capital, Boise. Enrique’s may not be fine dining by Manhattan or San Francisco standards, but its patrons would argue that it is the best Mexican restaurant in the area if not the entire state.
But like nearly every restaurant in the United States, Enrique’s dining room is closed, and the business has turned exclusively to taking online orders for parking lot pick up or local delivery.
How to Manage, Visualize KPIs for Ecommerce | Practical Ecommerce
This post will offer a framework for identifying, tracking, and visualizing key performance indicators. It applies to all company sizes — big and small.
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First, decide the reporting period. Weekly? Monthly? The answer usually depends on who is monitoring.
Senior management likely looks at the data once a month. Mid-level managers need it weekly, typically. Marketing and operations personnel who are implementing campaigns may require the data daily or even hourly. The good news is that many business intelligence tools allow for custom timeframes.
Start embracing new ad formats, because ecommerce is old news | Campaign US
Right now, with most of us working (and shopping) from home, the traditional online sales funnel is seeing more activity than ever. We see an ad, we do our research on Google, we go to Amazon or eBay or the brand’s website and make our purchase.
But things are changing. They were changing before the pandemic and they’re only going to move faster once it’s over. Sales conversions are taking place across multiple locations and touchpoints because, whether in the physical or digital arenas, customers increasingly expect experiences that are easy, quick and shaped by their contextual use.
This may worth something:
Strange U-turn on e-commerce - The Hindu BusinessLine
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Target's Ecommerce Soars; Walmart Launches Neighbor-To-Neighbor Push 04/27/2020
Tracking the vital signs of retailers during the COVID-19 crisis continue to be positively dizzying, as pressure builds for them to safeguard employees while still filling orders as fast as possible.
Balancing the two is getting increasingly complicated. Target, which just reported its ecommerce sales are up 275%, says it is extending its $2 temporary wage increase through the end of May.
It’s also extending other benefits, all part of the $300 million investment in wages introduced in late March. Those include access to reliable back-up care, as well as the offer of 30-day paid leave for workers who are 65 or older, pregnant or have underlying medical conditions.
E commerce platform | Coming soon: E-commerce platform for small traders
Adidas Profits Crash, as eCommerce Growth Proves Scant Help
Sports wear giant adidas saw net profits slump an eye-watering 97 percent in the first quarter of 2020, the company reported today, as ecommerce operations failed to blunt the impact of the coronavirus pandemic.
"Our results for the first quarter speak to the serious challenges that the global outbreak of the coronavirus poses even for healthy companies," said adidas CEO Kasper Rorsted, as he announced the results Monday.
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