Wednesday, April 15, 2020

NAR's Consumer Ad Campaign Recognized for 'Effective, Innovative' Strategies

“This award—and the successes of the ‘That’s Who We R’ campaign to date—are a testament to the support we have received from our members since the day this campaign launched,” said NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, Calif.

With the added objective of highlighting the distinction between real estate agents and REALTORS®—members of NAR who abide by the association’s Code of Ethics—the campaign proved remarkably effective. Data from a third-party market research firm showed a double-digit increase in those who say they’d choose a REALTOR® over a real estate agent while also recording an increase in those who reported believing a REALTOR® is “an expert when it comes to homebuying and selling.

Date: rismediaupdates
Twitter: @rismediaupdates
Reference: (Read more) Visit Source



In case you are keeping track:

Democratic Ad Twists Trump's 'Hoax' Comment - FactCheck.org

The Democratic super PAC Priorities USA Action has been running an ad falsely suggesting President Donald Trump called the coronavirus outbreak a “hoax.”

At the beginning, the ad splices together two quotes to have Trump saying, “The coronavirus, this is their new hoax.” It is obvious in listening to the ad that he said, “The coronavirus,” and, “this is their new hoax,” at different times. His voice sounds quite different in the two segments.

Publisher: FactCheck.org
Date: 2020-04-14T13:12:02 00:00
Reference: (Read more) Visit Source



Colorado Springs youth leaders part of teen coronavirus ad campaign to promote mental health

The University of Colorado at Colorado Springs plans to build a $15.75 million National Resilience Institute on its campus, focusing on helpin…

Publisher: Colorado Springs Gazette
Author: Debbie Kelley debbie kelley gazette com
Twitter: @csgazette
Reference: (Read more) Visit Source



Trump Campaign Sues Northwoods TV Station For Airing COVID-19 Attack Ad | Wisconsin Public Radio
Publisher: Wisconsin Public Radio
Date: 2020-04-13T11:29:26-05:00
Author: Rob Mentzer
Reference: (Read more) Visit Source



Other things to check out:

Washington attorney general sues Facebook over campaign ads | Q13 FOX News

SEATTLE (AP) — Washington state is suing Facebook — again — for selling political ads without disclosing all necessary information about who's behind them.

Attorney General Bob Ferguson first sued Facebook over the issue in 2018, with the company agreeing to a $238,00 settlement. After that, rather than comply with all of the disclosure requirements of Washington campaign finance law, Facebook said it would no longer sell political ads in Washington state.

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Publisher: Q13 FOX News
Date: 2020-04-14T21:16:31 00:00
Author: https www facebook com Q13FOX
Twitter: @q13fox
Reference: (Read more) Visit Source



5G Action Launches COVID-19 Telehealth Ad Campaign - Multichannel

5G Action is doing some COVID-19 stimulus of its own, launching a five-figure targeted digital ad campaign making the point that 5G technology for telemedicine is essential for fighting COVID-19 "now." 

The spot has no narration or sound of any kind. According to a source, that is because the vast majority of digital ad viewers watch on mobile devices and prefer it that way.

The campaign combines a shout out for the Hill and FCC efforts to ramp up telemedicine with its points that freeing up more 5G spectrum will be key to remote healthcare. 

Publisher: Multichannel
Date: 2020-04-15T10:00:00Z
Author: John Eggerton
Reference: (Read more) Visit Source



A whopper? Watchdog bans ads for Burger King 'vegan-suitable' Rebel | Business | The Guardian

An ad campaign for Burger King's first plant-based burger has been banned by the advertising watchdog for implying it is suitable for vegans and vegetarians, when it is not.

The ads, which trumpeted the patty as the fast food chain's "first plant-based burger", also featured the "Vegetarian Butcher" logo.

However, the soy-based version of the chain's Whopper beef burger is cooked on the same grill as meat and egg-based mayonnaise applied, making it unsuitable for many non-meat eaters.

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Publisher: the Guardian
Date: 2020-04-15T05:01:35.000Z
Author: Mark Sweney
Twitter: @guardian
Reference: (Read more) Visit Source



Trump Campaign Sues Small Wisconsin TV Station Over Critical Super PAC Ad | Talking Points Memo

The owner of a northern Wisconsin television station is stumped as to why the President’s reelection campaign is suing over a critical super PAC ad it ran.

* * *

“Why they selected my little station in Northern Wisconsin, I have no idea,” Rockfleet Broadcasting President R. Joseph Fuchs told TPM on the phone Monday. Rockfleet owns three stations including WJFW-TV , the NBC affiliate in Rhinelander, Wisconsin targeted by the campaign.

Publisher: Talking Points Memo
Date: 2020-04-13T14:45-04:00
Author:
Twitter: @TPM
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