(CNN) President Donald Trump's re-election campaign is launching a digital ad that features clips from several Democratic governors praising the President and his administration's response to the coronavirus crisis .
This may worth something:
Digital Ad Strategy Shows Impact on Voters' Views of Trump - The New York Times
The Trump campaign has repeatedly credited its online prowess, particularly on Facebook, as a key to its 2016 victory.
Now, the Facebook employee who embedded with the Trump campaign to help it master message testing and iteration is working for Democrats. And he has revived one of the most important tactics he used for the Trump campaign at Acronym, a progressive nonprofit.
We wrote about the efforts of James Barnes and the Barometer team at Acronym on Tuesday, how they test the impact of their Facebook ads in real time through a series of surveys served to a custom audience before and after each ad campaign.
TikTok Is Sharing Proprietary Ad Performance Metrics And Targeting Data With Its New Partner,
Advertisers have said that's at least partially because TikTok is " missing a few key metrics " when it comes to reporting the success of ad campaigns beyond video views and likes–which is why the new partnership between TikTok and its first marketing API partner, customer experience platform Sprinklr , is so notable.
According an official post from Sprinklr, the new partnership will let brands use Sprinklr’s platform to place in-feed video ads on TikTok. In-feed video ads pop up while TikTok users are flicking from video to video, and just like content posted by creators, they are fullscreen, non-muted videos that autoplay when a user scrolls onto them. Unlike content posted by creators, they come with tappable buttons that direct viewers to brands’ external landing pages.
Aussie launches stay-at-home ad campaign - The Adviser
The campaign will air across free-to-air television, catch up TV, YouTube, social media, radio, Spotify and podcasts.
The partnership forms part of the brokerage's ongoing investment in technology initiatives announced by Aussie CEO James Symond earlier this year.
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According to Aussie, this is the first major initiative launched by recently appointed chief digital officer, Rainer Rhedey.
"While this integration has been in the pipeline for the past 18 months, COVID-19 has emphasised the need to provide a safe, simple and secure way to get documentation to our customers without them leaving the comfort of their home," Mr Rhedey said.
And here's another article:
Guest Column: Smith's letter, ad a misinformation campaign by anti-tax bully | Opinion |
Although many were disgusted by your letter [April 22 issue] and ad nobody was surprised. I was wondering when your misinformation campaign about the levy would surface. Prior to coming here, I researched your previous local newspapers letters to the editor and ads and have a good sense of who you are. In my opinion, you have a record of spreading misinformation for your own personal benefit, but this time you've outdone yourself.
I also believe that most in the MVSD see you for who you are: an anti-tax bully trying to eliminate the levy at the expense of education. Most clearly see your motivation as evidenced by your past newspaper ads, letters to the editor and your MVSD voting record. Instead of criticizing based on rumor, you might consider looking at all the good things staff, students and parents are doing to better the education in the MVSD. Other than board meetings, have you ever been in a school?
Matt McNally Joins The Ad Council Board of Directors, Helps Launch Campaign Thanking Essential
It was announced yesterday that Matt McNally, CEO of Outcome Health, has been named to the Board of Directors of the Ad Council. McNally joins “a prestigious group of senior marketing and media executives who provide expertise, insights and financial support to ensure the Ad Council's social good communication campaigns are effective and impactful,” stated the non-profit organization’s news release.
“For Outcome Health this relationship with the Ad Council as an opportunity for new partnerships in areas like content creation, access to new expert content and distribution through our Point of Care network and other new channels,” explains Matt McNally, CEO, Outcome Health. “I have always admired what the Ad Council has done during times of health crisis, from Polio to HIV/AIDS and most recently COVID-19.
SEIU targets Trump over shortage of protective equipment in ad campaign | Coronavirus |
Senate Democrats' campaign arm books $30M in fall ads - POLITICO
Montana Gov. Steve Bullock is running against GOP Sen. Steve Daines in the fall. | Joshua Lott/Getty Images
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The Senate Democrats' campaign committee is booking more than $30 million in TV and digital ads for the fall in four states that could be critical in determining whether the party can retake the majority.
The Democratic Senatorial Campaign Committee is investing $30.6 million in four races — all featuring Republican incumbents — starting in the fall, according to reservations announced Tuesday. Republicans currently hold a 53-47 majority in the chamber, but are largely on defense with far more Republican incumbents up for reelection in states expected to be competitive.
Happening on Twitter
*MAJOR BREAKING NEWS*: Bombshell Roger Stone Document Release Confirms the Israeli Government Collusion With the 20… https://t.co/Ga2zbuRz6g SethAbramson (from All views mine.) Wed Apr 29 05:42:21 +0000 2020
BREAKING NEWS: Major Israeli Media Outlet Picks Up News of Pre-election Trump-Israeli Collusion Plot Detailed in Pr… https://t.co/Pj33nIE0yO SethAbramson (from All views mine.) Wed Apr 29 19:54:51 +0000 2020
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