Customer portals are an effective tool for managing customer relationships, but if a portal does not meet customers' needs, the technology falls flat. In 2017, Optos Inc., a manufacturer of retinal imaging equipment used by eye doctors, realized that its customer portal was outdated and not doing a good job of reaching its customers—despite the fact its number of customers was growing about 20% annually.
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The portal's problem: Buyers could only access it if their account and product warranty information were up-to-date—a threshold met by only a fraction of Optos's customers. "We not only wanted to make the portal accessible to a broader customer base, but have the portal do more, especially when it came to marketing," says Sharon Shepard, director of digital marketing for Optos.
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The Future Of Fashion Caters To The Home-Bound Customer
Forget power suits, haute couture and evening gowns. This season's hottest trends are oversized t-shirts, pajamas and loungewear . With most consumers working from home and not going out to concerts, clubs or events, fashion has also had to pivot. And catering to home-bound customers is likely to last for a while.
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In the future of fashion, brands will find innovative ways to make customers feel stylish, confident and comfortable, no matter if they are strutting down the runway or working from the couch.
How to Implement an Impressive Customer Marketing Strategy Today
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Lawsuit says Chipotle is keeping customers' change
Amid a national coin shortage , Chipotle is facing a class action lawsuit from several customers who claim the restaurant chain has been pocketing their change.
The lawsuit, which was filed in Pennsylvania's Allegheny County Common Pleas Court on Thursday, alleges that the burrito chain directs its employees to round up the amount of change due to customers who paid with cash and then keep the remaining balance.
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Customers, community pitch in to build patio for Encinitas eatery - Encinitas Advocate
An Encinitas restaurant once an example of a community divided over "the great mask debate" has become a symbol of unity and support during the health crisis, with customers pitching in to build a patio to serve more guests.
Kris Fillat-Buchanan, owner of the natural-food eatery Goodonya on Coast Highway 101, even calls the turn of events a "COVID-19 feel-good story."
Fillat-Buchanan, an athlete who played on the USA field hockey team in the 1996 Olympic Games, has operated Goodonya since 2001, but this has been a tough year for her and other restaurateurs because of the coronavirus outbreak.
Georgia Power announces new fixed price rate plan for customers
ATLANTA , Aug. 24, 2020 /PRNewswire/ -- Georgia Power is giving residential customers another option to manage their energy use and payments with the new "Pay by Day" rate plan, an innovative option that locks in a fixed daily price for electricity over an entire year.
Pay by Day is a prepaid service plan that gives customers the ability to deposit funds into their Georgia Power account with a fixed amount deducted daily, no matter the amount of energy used. This helps to avoid fluctuations in energy costs during the heat of summer and the cold of winter. Qualifying residential customers can have certainty in their budget with a customized Pay by Day offer based upon their projected electricity usage over the next 12 months.
Utility bill grace period ending for Duke Energy customers | WFLA
ST. PETERSBURG, Fla. (WFLA) – If you are a Duke Energy customer and haven’t been able to pay your bill because of the pandemic, time is running out to come up with a plan.
Duke Energy customers started receiving letters Monday, warning that if they don’t start paying, they could have power disconnected as early as Sept. 3. Customers don’t have to pay their balance in full, but they do have to pay something, said Ana Gibbs, Duke Energy spokeswoman.
Nearly 16K customers without power in Norwalk - The Hour
Eversource crews survey and repair damage to the uility lines along West Norwalk Rd. in Norwalk on Wednesday October 3, 2018, after strong storms brought down trees and utilty poles causing power outages on Tuesday night.
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NORWALK — Nearly 3,500 customers are without power in Norwalk, according to Eversource’s power outage map.
Eversource said 15,528 customers — nearly 50 percent of the company’s clientele in Norwalk — have no power as of 7:20 p.m. on Monday.
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