As North Dakota reported its single day record for new COVID-19 cases yesterday, you’ll be seeing a lot more ads encouraging masks, testing and social distancing in the coming weeks.
That comes as the Burleigh-Morton COVID-19 task force approved a new ad campaign Friday morning. Ad agency MABU developed messaging focused on three target groups: people who feel invincible, fatigued and resistant to change.
The marketing will be distributed through a variety of channels, including social media, TV and radio.
While you're here, how about this:
British Ad Campaign Will Urge Workers To Head Back To The Office | Kaiser Health News
A survey earlier this month found that about 40 percent of people in Britain said they were working remotely. In other coronavirus news around the world, Japan is securing rights to any successful vaccine to make sure it can host the Olympics next summer. Also in the news, Japan's prime minister announces he will resign for health reasons.
Reuters: UK Transport Minister: 'It Is Now Safe To Return To Work'
Britain's government will urge people to return to offices and other workplaces where it is safe to do so to help the economy recover from the COVID-19 pandemic, transport minister Grant Shapps said on Friday. "Our central message is pretty straightforward: we are saying to people it is now safe to return to work," he told LBC radio. (8/28)
Dreaming of a new home?
But real estate has been surviving the pains of the pandemic. Zillow says sale prices are on the rise and homes are selling at their fastest pace in more than two years.
Zillow said during its most recent earnings call that it would begin to increase marketing and advertising investments in the third quarter to press its "leadership position and drive growth."
Zillow's ad will run in 15- and 30-second formats on cable networks including HGTV, the History Channel and the Food Network, plus Hulu and other streaming services.
Biden supports Tucker Carlson?
Just in case anyone missed it, Joe Biden's campaign ran a two-minute ad during "Tucker Carlson Tonight" last night—and the communications folks at Fox News have been pinging the media this morning to flag that fact. OK, sure, we'll take the bait.
"Keep Up," as Team Biden has titled the commercial (below), aired during Carlson's Republican National Convention coverage. In fact, it ran during a speech by White House Deputy Chief of Staff for Communications Dan Scavino, right before 9 p.m. ET. In other words, Fox News monetized Scavino's speech by preempting a part of it.
And here's another article:
Kim Klacik: Investigating Her Viral Campaign Ad Touring Baltimore's Streets
Republican activist Kim Klacik first garnered national attention when U.S. President Donald Trump shared one her tweets with his millions of followers in July 2019, a post that showed trash surrounding some Baltimore homes and criticizing late Maryland Rep. Elijah E. Cummings , who had represented parts of the city for 23 years.
Then, roughly one year later, she released a new video on the social media platform, with a similar message. This time, however, with the explicit intent to convert Democrats to switch political parties in the upcoming 2020 election. She was campaigning to represent the area that Cummings did in Washington, D.C. — Maryland's 7th Congressional District — and Trump again used his social media popularity to spread Klacik's name by retweeting her video footage.
Bad Bunny, Alejandro Fernández lend songs for Joe Biden ads targeting Latinos in battleground
(CNN) Latin superstars Bad Bunny and Alejandro Fernández are lending their musical talents to support Joe Biden's presidential campaign in ads targeting Latino communities in the critical battleground states of Florida, Arizona and Pennsylvania.
New Joe Biden ad campaign targeting sports fans | Yardbarker
As summer turns into fall, the November presidential election is quickly approaching. With that in mind, Democratic nominee Joe Biden released new ads on Friday that target sports fans specifically.
The coronavirus pandemic has caused sports stadiums to be empty since March, and Biden hasn't been shy in blaming Donald Trump for his mishandling of COVID-19.
With that in mind, Biden showed footage of the many empty sports stadiums across America, claiming that Trump is to blame for why fans aren't allowed to attend games.
Methodists begin new ad campaign - Faith in the Public Square
Happening on Twitter
The resumption of international flights has now been shifted to September 5th, the Director-General of the Nigerian… https://t.co/wv7APGs9su BashirAhmaad (from Abuja, Nigeria) Thu Aug 27 17:35:03 +0000 2020
Dr. Scott Atlas has had a measured approach to COVID-19 in the face of mainstream media hysteria. His credentials a… https://t.co/wGBgAhqi4G RepAndyBiggsAZ (from Arizona, USA) Thu Aug 27 16:18:37 +0000 2020
A reminder: Pence was appointed to manage the COVID-19 White House task force. Yet more than 180,000 Americans have… https://t.co/Y2Ohw6X9X3 TinaSmithMN (from Minnesota, USA) Fri Aug 28 18:46:05 +0000 2020
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