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As companies continue to drive revenue through ecommerce opportunities during COVID-19, there is an increased importance placed upon product marketing—and specifically, creating content that will drive interest and conversions. Here are three considerations for product marketers when devising content to attract online buyers, according to an article in Multichannel Merchant .
And here's another article:
Major E-commerce Trends to Watch Out of in 2020
No matter what your industry niche, there are large numbers of competitors trying to capture the same customers as you. This means your website and your outreach to potential customers cannot standstill. You have to stay on top of the latest trends in e-commerce and implement them if you intend to engage potential customers and grow your business.
Ecommerce has revolutionized retail. It has evolved to satisfy the changing needs of individuals and to form online shopping easier for the fashionable day customer. In the beginning, E-commerce was limited in its capabilities. But not anymore. Whether it’s customization, enhanced return policies, or improved integration, all of those changes have taken the planet of e-commerce by storm. Monitoring eCommerce trends shouldn’t just be a hobby.
Why e-commerce startups aren’t raising more funding during this historic boom –
After yesterday’s look into the somewhat lackluster pace of investment into e-commerce-focused startups this year, a few VCs sent in notes that added useful context. So this morning let’s discuss why the pace of e-commerce startup fundraising has been so milquetoast in 2020.
To frame the oddity of e-commerce startups not raising a flood of cash during what are historic boom times, we noted Walmart’s staggering online sales growth in Q2, which TechCrunch’s Sarah Perez broke out into a separate piece . Today, for a soupçon more, Target reported its Q2 earnings. Its results are similar to Walmart’s own, if even more extreme.
3 Emerging E-Commerce Growth Trends To Leverage In 2020
The changing economy calls for keeping up with emerging e-commerce trends to cut through the noise, get noticed, and attract customers. Here are three trends experts are paying attention to.
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When personalized is done right, a customer will feel like you're reading their mind. This emotional response generates a sense of loyalty. To achieve the highest ROI, retailers need to embrace and make personalized commerce a reality for their consumers' shopping experience.
In case you are keeping track:
Dominating Your Ecommerce Category in 2020: What You Need to Know
I’ve felt it – trying to get my son into his school’s online class while the toast is burning and I’m trying to run a marketing strategy session on Zoom.
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We’re working online, communicating online, and – more than ever – shopping online.
Amid this struggle, it’s our job as ecommerce marketers to make that last process – shopping online – as painless as possible.
Ecommerce: Will E-Pharmacies Become the Norm?
Much like telemedicine that allows patients to connect with world-class doctors from the comfort of their homes, the e-pharmacy industry has a number of advantages with convenience being at the very top of that list. According to the Mayo Clinic , convenience was the motivating factor for over 50 percent of people who used online pharmacies (44 percent of customers said a lower cost was their primary reason for choosing one).
The Pandemic Economy Has Made Ecommerce More Indispensable Than Ever
If a journey of a thousand miles begins with a single step, then large orders can propel your business a hundred steps forward.
All businesses will eventually have a digital footprint . For now, 40 percent of small firms don’t have a website , and 38 percent don’t use social media, according to a 2019 survey by Visual Objects, a portfolio website. That won’t fly in a struggling economy, therefore entrepreneurs must maximize sales, traffic and referrals.
Group Product Manager - eCommerce Platform - Yum! Brands | Built In Chicago
Our story might surprise you. We're the world's largest restaurant company—encompassing KFC, Pizza Hut, Taco Bell and Habit Burger Grill—but there's a lot more going on behind the scenes than just frying chicken, baking pizzas, grilling burgers, and serving up tacos. We put this delicious food in the hands of customers through apps, websites, kiosks, POS, and other digital dining experiences – and we are only getting started. We're seeking a bold team of builders to help Yum!
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