Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on virtual conferences, international payments, ad tracking, carbon-neutral deliveries, returns automation, and seller financing.
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Sendle introduces seamless delivery for Etsy sellers . Sendle, a carbon-neutral shipping carrier, has announced a new Etsy integration to help ease shipping challenges fueled by the coronavirus pandemic. Sellers can now connect their Etsy store directly to their Sendle dashboard to quickly create shipping labels and access pricing. Sendle is also the first 100-percent carbon-neutral carrier in the U.S.
Other things to check out:
3 Emerging E-Commerce Growth Trends To Leverage In 2020
The changing economy calls for keeping up with emerging e-commerce trends to cut through the noise, get noticed, and attract customers. Here are three trends experts are paying attention to.
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When personalized is done right, a customer will feel like you're reading their mind. This emotional response generates a sense of loyalty. To achieve the highest ROI, retailers need to embrace and make personalized commerce a reality for their consumers' shopping experience.
The future of e-commerce is social media | SmartBrief
The recent launch of Facebook Shops is taking on Amazon and Google by blending e-commerce with the world's biggest social media platform. The timing is perfect, as many consumers remain homebound during the pandemic, and turn to digital sources to shop and stay social. Learn how Facebook Shops could evolve by following in the footsteps of China's wildly popular WeChat social commerce platform -- and how U.S. and foreign retail companies can benefit.
Embedding e-commerce within social media is powerful in that it allows customers to discover brands through social content, and find products they normally wouldn't search for on an e-commerce platform.
Retailers Won't Increase Digital Display Ad Spend Much This Year, Despite Record Ecommerce Sales
Notably, retail advertisers—which make up the largest share of display spending—will boost these investments by just $300 million this year, in spite of increased ecommerce spending by consumers. We estimate total US retail sales will fall by 10.5% this year.
The list of industries increasing—and decreasing—investments in video specifically looks similar. Consumer packaged goods (CPG) advertisers will make the biggest additional investment in video in absolute size, while consumer electronics advertisers will boost spending most on a percentage basis.
While you're here, how about this:
HashCash to Offer Blockchain-Based Merchant Solutions to Global Ecommerce Company
HashCash Consultants is to provide a global e-commerce company with blockchain-based merchant solutions covering payment processing and wallet application that enables crypto payments by shoppers.
The project will focus on providing the latter with a scalable wallet and payment processing infrastructure that will allow the shoppers to conduct speedy transactions using digital currencies. The merchant solutions integration will enable crypto transactions alongside fiat in a seamless manner.
FPCCI emphasises implementation of ecommerce policy
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