Friday, August 21, 2020

TikTok debuts US ad campaign, while survey finds most Americans support ban | Mobile Marketer

TikTok's first national advertising campaign showcases heartwarming videos of people having fun with the app, as the platform seeks to inspire public support amid the threat of being banned in the U.S. because of national security concerns about its ownership by a Chinese company.

The Trump administration's threat of a ban on TikTok hasn't been met with any meaningful political opposition, and most people favor of the idea. About three quarters (76%) of Americans support the ban in some form, including 61% of frequent TikTok users, according to a survey of 900 consumers by agency Horizon Media.

Publisher: Mobile Marketer
Date: 2020-08-20
Author: Robert Williams
Twitter: @mobilemktrdaily
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This may worth something:

Ad campaign touts need to revive Mississippi prison reform legislation

REFORM Alliance , a nonprofit led by Jay-Z, Robert Kraft, Meek Mill, Michael Rubin and others, launched a radio advertising campaign Thursday in Mississippi to make the public aware of the need for criminal justice reform and spur them to action.

The radio ad features Chaplain Marvin Edwards, coordinator of the Catholic Ministry at the Mississippi State Penitentiary at Parchman.

In the ad, Edwards says people in Mississippi prisons need help and asks Mississippians to join him in continuing the call for reform.

Publisher: The Clarion-Ledger
Author: Lici Beveridge
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Here's TikTok's new ad campaign: A love letter to its community as it faces attacks |

TikTok may not be liked by everyone, especially President Donald Trump, but the social app likes everyone regardless. That's the message of its latest brand campaign, the largest in the company's history, which rolls out on Tuesday.

The new ad is called "Celebrating You." (Presumably, that doesn't include Trump, as he's obviously not mentioned.) The ad offers a glimpse into the heart of TikTok's user base and runs with a mellow song by Walter Martin (featuring Karen O. of the Yeah Yeah Yeahs), called "Sing to Me," featuring the catchy refrain "I like all of you."

Date: 2020-08-18T13:00:02-04:00
Author: Garett Sloane
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Trump campaign plasters The Washington Post with ads linking to claims debunked by paper's fact

He said: "The total of the online buy is high seven figures. Some of the ads are performance-based, so the total could push to over $10 million.

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But a number of journalists have raised concerns over the glaring ads on The Washington Post's homepage, especially because the paper has been a leading voice in holding the president to account.

Mr Trump is a vocal critic of The Washington Post and frequently calls it "corrupt" and "dishonest" in his tirades against media publications he views as unfavourable to him.

Publisher: The Independent
Date: 2020-08-21T12:23:19 01:00
Author: Kate Ng
Twitter: @independent
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This may worth something:

Bobby's BBQ in Fountain Inn featured in YouTube ad campaign - GREENVILLE JOURNAL

About a year ago, Octavius Nelson was talking on his cellphone while working inside the pit room of Bobby's BBQ , the restaurant he and his wife own in Fountain Inn. But he wasn't quite sure who it was on the phone. It'd been a random number that had called, and with the phone pressed between his shoulder and ear as he bent over the fires, he kept having trouble hearing much. At that moment his wife, Sarah, walked in, and he passed the phone off to her.

"She was gone for what felt like an hour," Octavius said. "When Sarah came back out of the office, the look on her face? I knew something had happened."

Publisher: GREENVILLE JOURNAL
Date: 2020-08-20T19:30:47 00:00
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LA County Fined $1.3M For Political Ad Campaign – NBC Los Angeles
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Publisher: NBC Los Angeles
Date: 2020-08-20T19:57:09 00:00
Twitter: @nbcla
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The making of BBVA USA's new ad campaign: "Real people are behind what we do" | BBVA

A new ad campaign by BBVA USA is sweeping through select markets within the bank's footprint , in both digital and traditional broadcast channels.

Launched on August 10, the new campaign entitled, "Your Bank for…," is giving retail and small business consumers alike a peek into what BBVA can offer them as they recover from the pandemic and look forward to future milestones.

The advertisements have been airing in Houston, Dallas and Birmingham, Ala. in all channels, while they have been airing in digital and social channels in Phoenix, Austin, San Antonio, Jacksonville, Fla., and Laredo, Texas.

Publisher: NEWS BBVA
Date: 2020-08-20T19:17:52 02:00
Author: BBVA
Twitter: @bbva
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Trump campaign to target Hunter Biden in digital ad blitz - POLITICO

The spot is part of a high seven-figure digital advertising effort to coincide with the Democratic National Convention.

Hunter Biden has denied that anything improper took place on the Beijing trip. | Pablo Martinez Monsivais/AP Photo

* * *

President Donald Trump's campaign is dragging Hunter Biden back into the race — on the day his father formally accepts the Democratic nomination.

The reelection effort is to begin a nearly two-minute digital advertisement early Thursday morning highlighting the younger Biden's business dealings with China and resurfacing past allegations that Joe Biden's family profited off his vice presidency.

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Publisher: POLITICO
Twitter: @politico
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