Thursday, January 7, 2021

Analytics Trends for 2021

I wrote about  2020 analytic trends  in December 2019. Of course the COVID-19 pandemic upended my predictions — as it did those from analysts in every industry you can imagine. My prediction of the opportunity to extend analytics through DOOH ads was certainly a bust when public confidence on the nation's pandemic response diminished consumer interest in outdoor spaces.   

For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and mark up the playbook text with adjustments accounting for the recovery. If you are adjusting your playbook, consider these trends that are still viable for strengthening your plans.

Publisher: CMSWire.com
Twitter: @CMSWire
Reference: (Read more) Visit Source



And here's another article:

Ascension Settles with FTC Over Alleged Data Security Violations

Third-party service providers are vital to many companies and they handle a wide range of business activities essential for companies to deliver their own offerings. But a company is not adequately protecting consumers if it fails to perform proper due diligence on service providers and contractually require them to employ appropriate security measures to protect sensitive personal information, as Ascension Data & Analytics, LLC (Ascension) discovered.

The GLB Act governs a range of business activities by "financial institutions" (a term that is broadly defined to include many types of companies), including lending, stockbroking and investing, banking, insuring, and providing financial advisory services.

Publisher: The National Law Review
Date: 5493B547C0AB527FF4CF8C4D0127302A
Reference: (Read more) Visit Source



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