Saturday, January 9, 2021

GM rebrands itself around EVs, launches “Generation E” ad campaign

GM rebrands itself around EVs, launches "Generation E" ad campaign

General Motors has announced a new advertising campaign centered around an "inflection point moment" it sees in electric vehicles.

The campaign, called "Everybody In," coordinates with a comprehensive effort announced Friday to revamp the brand's image, redesign the company's logo, and signify that electric vehicles are a central focus for the company's development and marketing efforts.

GM global CMO Deborah Wahl, who made the announcement, wouldn't disclose the dollar amount of the campaign or marketing effort but said that it will "a significant part of our strategy moving forward."

Publisher: Green Car Reports
Twitter: @GreenCarReports
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Quite a lot has been going on:

Ford wanted new Bronco Sport campaign to be 'Super Bowl-worthy'

Ford is introducing its new Bronco Sport vehicle with an ad campaign to show off its goats — and not just the furry kind.

The goats take on double meaning in the spot, referring also to the cars' "Goes Over Any Type of Terrain" modes. "G.O.A.T." was also the original code name for the Bronco, which the company resurrected after last producing from 1965 until 1996. The vehicle is Ford's first direct rival to Jeep since the original Bronco.

Though Ford is not running a commercial during this year's Super Bowl, executives said they wanted the spot to feel "Super Bowl-worthy" and have the kind of creative message that viewers would want to watch again. The company worked with Wieden + Kennedy New York on the spots.

Publisher: CNBC
Date: 2021-01-09T11:00:01 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Ad campaign hopes to help GR homeless population | WOODTV.com

GRAND RAPIDS, Mich. (WOOD) — An ad campaign running through the end of the month hopes to generate more public interest for helping Grand Rapids’ homeless population.

* * *

Beneath all of the city’s accolades in one of its ongoing TV spots is a scene of poverty and homelessness that’s only gotten worse since the start of the pandemic.

“We have been hearing that there’s well over a thousand (homeless people) that are sleeping outside at night,” said Starla McDermott, development director at Guiding Light.

Publisher: WOODTV.com
Date: 2021-01-08T20:22:31 00:00
Author: John Domol
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'Jab & Go' Ryanair ad campaign investigated in the UK following complaints:

Kurt 'The CyberGuy' Knutsson discusses on 'Fox and Friends Weekend' traveling amid the coronavirus pandemic.

The Advertising Standards Authority of the United Kingdom (ASA) confirmed to Fox News on Wednesday that the airline’s recent "Jab & Go" campaign, which first appeared over the holidays, has so far generated "around 1,600 complaints."

"Vaccines are coming, so book your Easter and summer holidays today with Ryanair," announces a voiceover for one of the campaign’s commercials. "One million seats on sale from 19.99 [pounds] to sunshine destinations in Spain, Italy, Portugal, Greece, and many more, so you could ‘Jab & Go.’"

Publisher: Fox News
Date: 2021-01-06
Author: https www foxnews com travel jab and go ryanair ad complaints standards authority investigating
Twitter: @foxnews
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This may worth something:

Election integrity ad campaign urges conservatives to accept 2020 results
Date: 2020-12-09T18:56:00.000 00:00
Author: content
Twitter: @radiodotcom
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Virginia Health Services Profiled in National Organization's Ad Campaign | State | insidenova.com

"We are honored that AHCA/NCAL chose our team to be a part of this important campaign," said Mark Klyczek , President & CEO, Virginia Health Services. "Our caregivers have faced extraordinary challenges over the past eight months, but despite the circumstances, they have never wavered from doing everything they can to protect our residents. We are deeply grateful for the opportunity to share our stories on a national platform.

Publisher: INSIDENOVA.COM
Author: Virginia Health Services
Twitter: @insidenova
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Miuccia Prada, Raf Simons Pose Questions in New Prada Campaign – WWD
Publisher: WWD
Date: 2021-01-05 00:30:59
Author: Sandra Salibian
Twitter: @wwd
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Government ad campaign warns 'people will die' unless public stays home

A new public awareness campaign has been launched, urging people to "stay at home" in an attempt to encourage the public to comply with lockdown rules.

England's chief medical officer Chris Whitty urges the public to "act like you've got it" in a new TV advert, amid growing fears that people have not been following social distancing regulations.

Launched on Friday evening, the government's advertising campaign is running across TV, radio, newspapers and on social media, with some ads emblazoned with the slogan "If you go out… You can spread it.. People will die."

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Publisher: inews.co.uk
Date: 2021-01-09T10:08:22 00:00
Twitter: @theipaper
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