Wednesday, January 13, 2021

Messenger Marketing eCommerce Business Strategies YouTube Ad Services Launched

Honour Media has announced its updated eCommerce business solutions for companies looking for ways to improve their growth for 2021 with experiential messenger marketing and YouTube advertising.

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Honour Media has launched its updated services for eCommerce businesses looking to begin using messenger marketing and YouTube advertising for their 2021 marketing campaigns.

Twitter: @Yahoo
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And here's another article:

Facebook Shares New Insights into Emerging Trends in eCommerce and Digital Engagement

This year looks set to present a whole new way of looking at things, as we push through the ongoing COVID-19 pandemic, and consider the future impacts on how we interact, engage, and importantly for marketers, how we shop and respond to brand messaging.

But what exactly are people now looking for, and what are they responding to in terms of online interaction and brand outreach?

Facebook has also published a global overview of the key data points , which we've incorporated into the below infographic.

Publisher: Social Media Today
Date: 2021-01-13
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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Global Ecommerce Update 2021 - Insider Intelligence Trends, Forecasts & Statistics

When we last forecast our worldwide figures for retail ecommerce, the world was amid the first wave of coronavirus disruption, and we anticipated a substantial deceleration for ecommerce and dire results for overall retail. Both metrics ended up better than we first expected.

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Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales grew 27.6% for the year, for a total of $4.280 trillion. This represents a substantial uptick from our mid-pandemic assessment of 16.5% growth. However, total worldwide retail sales declined by 3.0%, to $23.839 trillion.

Publisher: Insider Intelligence
Date: Global Ecommerce Update 2021
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Hands-On-Keyboard Optimizations Necessary To Make Money In E-Commerce

E-commerce profitability has become a bit of a hot potato for retailers and brands. The cost to deliver a product to someone's home is higher than the shopper picking it out on a shelf and schlepping it home from stores themselves, so the more e-commerce grows as a percentage of total retail sales, the more retailers and brands risk getting squeezed on the bottom line.

Retailers raised prices to ease some of the profitability pressure as demand soared during the early months of the pandemic. According to Profitero's eCommerce Price Index (eCPI), which tracks monthly price changes across leading online retailers, prices for consumer goods rose 1.9% in the month of September , compared to June. At the close of 2020, prices were still up by 1.6%. 

Publisher: Forbes
Date: 2021-01-13
Author: Sarah Hofstetter
Twitter: @forbes
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Quite a lot has been going on:

eCommerce Manager job with tasc Performance | 153532

tasc is a quickly growing sustainable activewear brand in New Orleans looking for an experienced eCommerce Manager who reports directly to the Senior Manager of Merchandising and Product.

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The eCommerce Manager will be accountable for achieving bottom line financial objectives while managing the day to day operations of the eCommerce business and digital marketing in collaboration with the VP of Marketing. Responsible for the strategic planning, development, execution and implementation related to all components of the company's website. Liaise with the marketing team and third party organizations to implement the strategic direction of the company's brand integrity.

Publisher: BoF Careers
Twitter: @bof
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Global Ecommerce Consumer Survey Compares Shopping Habits, Fraud Worries, Customer Experience

The study was conducted in early March 2020 and surveyed more than 1,000 frequent online shoppers in each country. The survey asked shoppers for their opinions about online security and data privacy, their concerns about online fraud and where they prefer to shop, among other topics.

Among the survey findings, 52% of all consumers order from overseas merchants as well as in-country retailers and 50% are most likely to shop on a phone or tablet. "These numbers show that merchants that don't accept cross-border orders and provide a good mobile experience are missing out on half of their potential customers," Lourenco said.

Publisher: MarTech Series
Date: 2021-01-13T21:57:28 05:30
Twitter: @MarTechSeries
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How is the ecommerce space influenced by the pandemic? - ThePaypers

As the New Year begins and ecommerce sales are being tallied against fraud losses, ecommerce merchants, acquirers, solution providers, and issuers are typically preparing their lists for what worked and what didn’t work as part of the Holiday Season. 2020 started in the same way but with one significant exception when undertones of an unknown virus expected to spread across the world became a harsh reality.

This black swan event set the stage for an abrupt and unanticipated explosion of ecommerce transaction volumes that will be studied and written about for years to come. The exodus of brick-and-mortar retail led to an acceleration of mobile and ecommerce growth, while organisations accelerated years of digital transformation in just a few months. The US Census Bureau recorded a 44.5% year-over-year increase in ecommerce retail sales during the second quarter of 2020. 

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Happening on Twitter

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