Tuesday, January 12, 2021

Precious Lee, Hailey Bieber Front Versace’s New Ad Campaign – WWD

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Publisher: WWD
Date: 2021-01-12 00:45:02
Author: Sandra Salibian
Twitter: @wwd
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And here's another article:

RE/MAX Launches New Ad Campaign Highlighting Real Estate Agents - Inman

“The Right Agent Every Step of the Way” campaign follows on the heels of last year’s ads, which highlighted the importance of human connection in the real estate transaction.

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RE/MAX is launching a new advertising blitz highlighting the importance of finding the right real estate agent at a time when the company is making deep investments in new technology for agents and franchisees.

"The expertise of RE/MAX agents has been proven time and time again, but it's about more than that," Abby Lee , RE/MAX's senior vice president of marketing and communications, said in a statement. "We want clients to feel connected to their agents and the brand even in times of uncertainty."

Publisher: Inman
Twitter: @InmanNews
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GM rebrands itself around EVs, launches "Generation E" ad campaign

General Motors has announced a new advertising campaign centered around an "inflection point moment" it sees in electric vehicles.

The campaign, called "Everybody In," coordinates with a comprehensive effort announced Friday to revamp the brand's image, redesign the company's logo, and signify that electric vehicles are a central focus for the company's development and marketing efforts.

GM global CMO Deborah Wahl, who made the announcement, wouldn't disclose the dollar amount of the campaign or marketing effort but said that it will "a significant part of our strategy moving forward."

Publisher: Green Car Reports
Twitter: @GreenCarReports
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RE/MAX Launches 2021 National Ad Campaign, "The Right Agent Every Step of the Way" and

DENVER , Jan. 11, 2021 /PRNewswire/ -- RE/MAX, the #1 name in real estate*, today announced the launch of a new national advertising campaign, "The Right Agent Every Step of the Way." The campaign kicks off today with 12 spots across radio, digital, TV and social media outlets. For the first time, the package also includes a video concept for The RE/MAX Collection®, the network's luxury property brand.

The 2021 campaign marks the sixth consecutive year of collaboration between RE/MAX and award-winning agency Camp + King.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: RE MAX LLC
Twitter: @PRNewswire
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In case you are keeping track:

Top 27 Facebook outrages of 2020 | Advertising | Campaign Asia

Let's start the New Year with a nice healthy cleanse by recapping our 27 favorite Facebook outrages of 2020.

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1.  A glowing article about Facebook entitled “How Facebook Is Helping Ensure the Integrity of the 2020 Election” appeared in  Teen Vogue  magazine.

When sharp-eyed people started questioning the authenticity of the article, an "editor's note" suddenly appeared stating, "This is sponsored editorial content." Sponsored editorial content is the bullshit phrase  that means "this is an ad."

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Publisher: Campaign Asia
Date: 2021-01-12T02:45:00 00:00
Author: https www campaignasia com author bob hoffman 1114310
Twitter: @CampaignAsia
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Aliana King Featured In Redken Ad Campaign - Bernews

Aliana King has been featured by yet another major international brand, with a recent Redken ad campaign showcasing the Bermudian model.

She posted the photos below on Instagram , saying: “Bigger than the dream of being a part of a @redken global campaign are the hairstylists I had the privilege of working with on it. It is very rare in this industry that models with curly and textured hair get taken care of on set.

“Black models are expected to come to set with their hair already done and/or do their own hair on set. And in my 3 years of modeling I can still count on my fingers the the amount of times a hairstylist was knowledgeable about curly hair. One of those times was the wonderful team that gave me this all natural wash and go fro.

Publisher: Bernews
Date: 2021-01-11T14:14:59 00:00
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Ford's first Bronco Sport campaign stars a herd of mountain goats | Ad Age

To showcase the rugged Ford Bronco Sport to the public for the first time, the Detroit-area auto manufacturer has enlisted Wieden+Kennedy New York to create a debut ad campaign that emphasizes the 4x4 SUV's ruggedness and distinguishes it from the other models in the Ford Bronco family.

The goats' placement in the commercial is a nod to the Bronco's seven available "G.O.A.T. modes"—shorthand for "Goes Over Any Type of Terrain"—which was also Ford's original codename for the in-development 1966 Bronco.

Date: 2021-01-09T06:00:00-05:00
Author: Ethan Jakob Craft
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Vodafone UK launches ad campaign for new IoT services - Telecompaper

We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.

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© 2000 - 2021 Telecom.paper BV. All rights reserved. Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here .

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