Administration officials are wary of launching a promised campaign promoting vaccination while doses are still in limited supply.
Doses of the Pfizer-BioNTech vaccine sit ready to be administered at a mass Covid-19 vaccination event on Jan. 30, 2021, in Denver, Colo. | Michael Ciaglo/Getty Images
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President Joe Biden is planning a massive campaign to sell Americans on getting a coronavirus vaccine — just as soon as there are enough shots for everyone.
Many things are taking place:
Lawmaker Suggests $45M Ad Campaign for Post-COVID Tourism
(TNS) — COVID-19 cratered California's once-thriving tourism economy. Now, a lawmaker from California's Wine Country wants the state to spend millions on an effort to revive it.
California State Sen. Mike McGuire, D- Healdsburg, has introduced a bill that would allocate $45 million toward a "Calling All Californians" advertising campaign encouraging in-state travel once the California Department of Public Health has cleared the way.
Tourism is a major industry in California. Visitors to California spent just shy of $145 billion in the Golden State in 2019, generating $12.2 billion in state and local tax revenues, according to data from Visit California, an industry-funded nonprofit. At its height, the industry employs 1.2 million Californians.
Kantar strengthens YouTube ad campaign measurement with Google's Ads Data Hub
To aid marketers, Kantar has announced its migration to Ads Data Hub, Google's cloud-based solution that will help marketers "independently measure ad campaign performance on YouTube, across all devices and platforms." Through Kantar's Brand Lift Insights, its ad effectiveness measurement solution, advertisers can check their campaign performance with immediate effect.
Ads Data Hub allows advertisers to understand how their advertising is performing across screens, including mobile apps, through aggregated insights from Google ad platforms, including YouTube, Google Ads and Display & Video 360.
Fiverr Super Bowl commercial features Four Seasons Landscaping | 9news.com
For one of advertising's most important times of the year, Super Bowl ad spots have to go big or go home. And connecting to some of the most historic recent events in history is a powerful tactic.
During its Super Bowl ad debut, the talent marketplace Fiverr put a sci-fi spin on one unforgettable moment of Trump's presidency: Four Seasons Total Landscaping.
The small landscaping business on the outskirts of Philadelphia, set between an adult store and a crematorium, was thrust into the spotlight on Nov. 7 when a news conference was held by the president's campaign.
Not to change the topic here:
Watch Bruce Springsteen in Jeep's Super Bowl ad that calls for the 'ReUnited States of
Oliver Francois has lured some of the biggest names in show business for the auto ads he oversees—from Eminem and Clint Eastwood for Chrysler to Bill Murray for Jeep. But there was always one star the Stellantis chief marketing officer could not catch—Bruce Springsteen, who has notoriously avoided commercial appearances for decades.
The ad, narrated by Springsteen, opens with a snowy open road, a close-up of his dusty boots in a dirt-swept old Jeep before a shot of the U.S. Center Chapel, a tiny wooden worship house in Lebanon, Kansas that Springsteen describes in the ad as "standing in the exact center of the lower 48."
Dollar Shave Club Unveils a New Ad Campaign to Mark its Next Chapter as an Omnichannel Grooming
Today, DSC unveiled its latest campaign, “We Got You,” for real guys with real grooming problems.
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" It's an exciting time to be stepping into DSC," said Jason Goldberger, Chief Executive Officer at DSC. " The team is incredible and seeing how they've worked toward this brand evolution over the past decade, while always staying in tune with real men and their grooming problems, shows DSC's perfect balance of grassroots and innovation."
Amazon cuts ad spend for first time in 17 years | Advertising | Campaign Asia
Amazon cut its advertising spend by about US$100 million in 2020—the first time it has reduced its outlay for 17 years.
“Advertising and other promotional costs” were still broadly flat at $10.9 billion compared with $11 billion in 2019, down just under 1%, according to the annual report.
It marks the first time that Amazon has cut annual ad expense since 2003, when its entire outlay was $109 million, according to company filings.
Huggies® Made "Baby History" By Featuring Babies Born On Gameday In Their Latest Ad,
"We're excited to spotlight our celebrity arrivals, new babies born today and every day," said Rebecca Dunphey , President of Personal Care at Kimberly-Clark North America. "Not only were we first time advertisers, but we're also proud to be the first brand to feature gameday newborns in our spot! It was an incredible journey with our agency partners, and we're thrilled to have been able to have this opportunity."
Of the eight newborns featured in the commercial, baby Destinee, Freyja and Adam were all born in Tampa, Florida , the city where the big game took place. The other five babies who made their debut in the ad include baby Acre of Green Bay, WI , Donyelle of Chicago, IL , Valentino of Long Beach, CA and Khloe of Cape Coral, FL. Additionally, baby Emmett of Fort Meyers, FL was also in the spot and his mother was coincidentally born on gameday in 1986!
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